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Legal
Home Sharing of Korea
Beyond Hospitality
WEHOME
June 2020
WEHOME
Problem
Illegal Home Sharing: upto 75% listings of
Airbnb in Seoul. Domestic guests can’t stay
legally.
Market monopoly by Airbnb in Korea
Coronavirus redefines the Home Sharing.
Global travel stops
2
WEHOME
Solution
ICT Regulation Sandbox Special
License for legal Home Sharing
given to WEHOME by the
Korea Government
Local platform focused on Korea
Housing beyond the hospitality
for travelers
3
3.46
849m 이내*
96.54
Airbnb 공유숙박 숙소 분포*
WEHOME Licence Scope
Seoul Subway Line 1~9
4,000 Hosts within 1Km from the station
4
WEHOME
4
WEHOME
Market Validation
17,000
Rooms
Airbnb rooms in Seoul
In June 2020*
6,000,000
Travelers
Korean travelers in 2018
(intrabound: 2,000,000)**
56%
Growing
Growth rate of users
From 2017 to 2018
* https://www.airdna.co/vacation-rental-data/app/kr/default/seoul/overview
** https://www.naon.go.kr/content/html/2019/12/24/e8ccfd06-c448-4b91-a2e3-3046b6a1ded4.html
5
WEHOME
Market Size
₩73 B
Travel market of Korea
Total Available Market
In 2015*
₩24 T
Online travel market in 2018
Serviceable Available Market
₩240 B
Booking with WEHOME
1% of Available Market
6
* https://www.mcst.go.kr/kor/s_notice/press/pressView.jsp?pMenuCD=0302000000&pSeq=15996
** http://www.traveldaily.co.kr/news/articleView.html?idxno=17406
WEHOME
Product
Home Sharing: housing beyond hospitality
HomePro: total service for Home Sharing
7
WEHOME
HOSPITAL
SCHOOL
OFFICE
THEATER
DEPARTMENT
STORE
RESTAURANT
GIM
THEME PARK
CAFE
HOTEL
Beyond Hospitality
8
WEHOME
Business Model
We take a10% of service commission from the host.
15,000 Rooms
of 4,000 Hosts
50%
Booking Rates
Transaction amount : ₩199.8 B (15,000 X 50% X ₩70,000 X 365)
Revenue : ₩19.9 B (10% of transaction volume)
₩ 70,000/Night*
* https://www.airdna.co/vacation-rental-data/app/kr/default/seoul/overview
9
WEHOME
Market Adoption
On-demand
Housing
Hospitality Partnership
Carestay
Bizstay
Studystay
Instastay
Modelstay
Hanokstay
Urbanstay
MICE events in Seoul
10
Collaboration
WEHOME
Market Adoption
Housing: Carestay for Samsung Medical Center
WEHOME Coverage
WEHOME
Marketing for
patients and their
family
Supporting Hosts
Platform
11
WEHOME
Competition
Home Sharing HousingHospitality
Illegal
Legal
Local
Global 220 countries
12
My
Home
My
Second Home
Anywhere
WEHOME
Beyond Hospitality
On-demand Home
Home as a Service
WEHOME
Competitive Advantages
LEGAL LOCAL
ONLY PLAYER IN
KOREA
HOUSING
BEYOND HOPITALITY
EXPERIENCED
AGILE TEAM
COLLABORATION
WITH THE
GOVERNMENT
MARKET RESHAPING
14
WEHOME
LEGAL
LOCAL
HOUSING
ILLEGAL
GLOBAL
HOSPITALITY
15
WEHOME
Press
WEHOME
realizes the
Korean version
of Airbnb
MoneyS
조산구 위홈 대표 "한국판
에어비앤비 이제 현실이 됩
니다"
총리·부총리 다 달라붙은
공유숙박
Prime Minister
and Deputy
Prime Minister
stick to the Home
Sharing
Seoul Economic
Daily
Outstay for
COVID19
quarantine in
Seoul
Edaily
`코로나19 자가격리 지원`
공유숙박, 서울서 첫선 보
인다
16
Global No.1 Korea No.1
Home Sharing WEHOME
17
WEHOME
WE HOME ME
WELCOME HOME
18
Society Planet People
WEHOME
LEGAL
LOCAL
HOUSING
19
W
Thank You
20

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WEHOME, Legal Home Sharing of Korea Beyond Hospitality