How to use more efficiently Twitter to make friends and generate leads. By Mawuna Koutonin, Ceo of Goodbuzz (http://www.goodbuzz.org)

1. Stars vs Journalists on Twitter.
Who are the Winners?
Presented by:
Mawuna R. KOUTONIN, Founder and CEO of Goodbuzz.org

2. The Take away
At the end of the presentation you should be able to
answer the question:
“ Am I acting like a Star or a
Journalist on Twitter?”

3. Who is a Star?
1. He is a product / a brand
2. He has fans
3. The Fans want to know about
him, what he wears, what he
said, Who he is dating, etc.
4. So, a Star business is to talk
about himself, and what he is
doing
5. The more he talks about himself,
and the more people talk about
him, the more successful he is

4. Who is a Journalist?
1. He is an employee
2. He has readers / auditors /
viewers / Followers
3. His followers want to know what
is new, hot, interesting, exclusive
4. So, a Journalist talks about other
people life, events, products, etc.
5. The more successful he is talking
about other people and events, he
could expect to become a Star.

5. What does Stars and
Journalist have in common
Both spend their live in the medias

6. What is Twitter?
 Twitter is a discovery channel
 Twitter presents itself as “The best way to discover
what’s new in your world.”
 If Twitter was a TV channel, you and me will be the
journalists that followers opt in to follow because
we have the talent the curiosity, the passion and the
skills to find, curate, and reveal (share) the most
interesting stories in their world.
 For Stars Twitter is great tool to “tip” Journalists

7. How to be Successful on
Twitter?
 If you have a twitter account, You should consider
yourself as a journalist
 Twitter is not about you (your life or your business),
as well as the newspaper or the TV channel is not
about the journalist life or business.
 If you spend most the time talking about your
business, your products, your life, your interests,
then you are not anymore a journalist but a Star
with fans.

8. The Success formula with
Twitter?
 Spend 95% of time tweeting about other people
news, events, products that are useful, entertaining,
fun and educational to your followers.
 5% of the time, you can tweet about you, your life,
your passion, your business, your events, etc.
 Follow the motto “Like it, Share it prompto”
 Be Generous, Success belongs to the “Sharer”

9. Who are you on Twitter?
Are you behaving like a
Star on Twitter, or like a
Journalist?

10. The Ultimate Dream of any
Journalist
To become a Star
Be the Best interviewers in the world

11. Contact me
Mawuna Koutonin
Founder and CEO of GoodBuzz
Email: mk@linkcrafter.com
Twitter: linkcrafter
Website: goodbuzz.org