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Einführung in Social Media für Betriebe
- 1. Einführung in Social Media für Betriebe Marco Wegleiter, WEBZUCKER Ortsmarketing St. Johann in Tirol 20.6.2011 Tuesday, June 21, 2011
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- 14. Nimm 2 Tuesday, June 21, 2011
- 15. Was ist „Social Media“? Tuesday, June 21, 2011
- 16. http://www.statistik.at/web_de/statistiken/informationsgesellschaft/ikt-einsatz_in_haushalten/ 024571.html Tuesday, June 21, 2011
- 17. http://www.flickr.com/photos/enso-on/2030704717 Kunden sprechen miteinander. Tuesday, June 21, 2011
- 18. Kunden sind vernetzt. Tuesday, June 21, 2011
- 19. Kunden sind mobil. Tuesday, June 21, 2011
- 20. http://www.flickr.com/photos/artysmokes/2881855683 “Success often comes to those who just show up.” -Woody Allen Tuesday, June 21, 2011
- 22. Tuesday, June 21, 2011
- 23. Social Media Beispiele Tuesday, June 21, 2011
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- 26. Social Media im Wandel Gestern Heute http://www.baekdal.com/insights/no-facebook-is-not-killing-your-website-new-user-behavior-is Tuesday, June 21, 2011
- 28. Nielsen Regel: 90-9-1 „90% der Nutzer lesen und schauen nur zu, 9% der Nutzer beteiligen sich von Zeit zu Zeit, und nur 1% der Nutzer tragen proaktiv Content bei, von ihnen stammen http://de.wikipedia.org/wiki/Jakob_Nielsen_(Webdesignexperte) Tuesday, June 21, 2011
- 29. Was will eine Community? Tuesday, June 21, 2011
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- 32. Social Media Revolution 2011 http://www.youtube.com/watch?v=3SuNx0UrnEo Tuesday, June 21, 2011
- 33. Blogs Tuesday, June 21, 2011
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- 39. Wie funktioniert ein Blog? • Unternehmensmagazin mit News- Artikeln • Ermöglichen eine hohe Anzahl an Lesern • Die Artikel sind kommentierbar • Blogs werden gelesen, verlinkt und zitiert • Dienen eine Community zu bilden • Helfen Beziehungen aufzubauen Tuesday, June 21, 2011
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- 43. Was ist erlaubt? • Gesetzliche Vorschriften • Z.B. das Urheberrecht beachten • Plattformabhängige Vorschriften • Z.B. Facebook Promotion-Guidelines • „Marketing-Regeln“ • Z.B. Spam vermeiden • Community-Regeln • Z.B. Dialoge führen Tuesday, June 21, 2011
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- 50. Mobile Nutzung Tuesday, June 21, 2011
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- 57. Flickr Tuesday, June 21, 2011
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- 61. Websites Tuesday, June 21, 2011
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- 70. Facebook führt Tuesday, June 21, 2011
- 71. Facebook in Österreich http://socialmediaradar.at Tuesday, June 21, 2011
- 72. Tuesday, June 21, 2011
- 73. Wie funktioniert Facebook? • Edge Rank • Freundesnetzwerk • Durchschnittlich 140 Freunde/User • „Gefällt mir“ sehen alle Freunde • Unternehmens-Seiten • Gruppen für Themen • Virale Effekte • Auch Websites „verlikebar“ Tuesday, June 21, 2011
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- 144. Wie funktioniert Twitter? • Informationen verbreiten • „SMS des Internets“ • 140 Zeichen „Tweets“ • Follower & Following • Recherche • Schnell • Mobil • Öffentlich Tuesday, June 21, 2011
- 145. Twitter-Nutzung in Österreich http://socialmediaradar.at Tuesday, June 21, 2011
- 146. Tuesday, June 21, 2011
- 147. Voraussetzungen Tuesday, June 21, 2011
- 148. Friendship Machine Tuesday, June 21, 2011
- 149. To Do‘s für Unternehmen Tuesday, June 21, 2011
- 150. Strategie!? http://www.flickr.com/photos/23296316@N08/5553384820/ Tuesday, June 21, 2011
- 151. Marketing Mix. Tuesday, June 21, 2011
- 152. User hören nicht zu. http://www.flickr.com/photos/utekoehler/4902359443/ Tuesday, June 21, 2011
- 153. http://www.flickr.com/photos/nanyleon/235472410 Kunden einbinden. Tuesday, June 21, 2011
- 154. Seien Sie anders. http://www.flickr.com/photos/korom/5075438428 Tuesday, June 21, 2011
- 155. Den Kunden zuhören. Tuesday, June 21, 2011
- 156. http://www.flickr.com/photos/25157061@N05/5670075357/ Tuesday, June 21, 2011 Marken sind Geschichten.
- 157. http://www.flickr.com/photos/paperpariah/2446224424 Wo ist das Risiko? Tuesday, June 21, 2011
- 158. Was kostet‘s? Tuesday, June 21, 2011
- 159. Vorteile Social Media • Interaktionsmöglichkeit • Aktualität • Schnelligkeit • Große Reichweite Tuesday, June 21, 2011
- 160. Wie geht‘s? http://www.flickr.com/photos/laindemacias/3415550440 Tuesday, June 21, 2011
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- 162. WEBZUCKER - Ing. Mag. Marco Wegleiter Social Media Marketing Agentur & Unternehmensberatung Wissenstransfer • Konzeption • Umsetzung • Betreuung SOHO 2.0 Penthouse Office 12 Grabenweg 68 A-6020 Innsbruck Tel.: +43 699 129 24 106 E-Mail: marco.wegleiter@webzucker.at www.webzucker.at facebook.com/webzucker twitter.com/marcowegleiter xing.com/profile/marco_wegleiter Sie sind Hotelier und haben kalte Betten? www.zimmerbelegt.at Tuesday, June 21, 2011