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1. Your supermarket in your pocket
Lars Lockefeer
eCommerce in the mobile day and age
Mobile tech lead
Webwinkel Vakdagen, Utrecht
18th of January 2017

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5
2.5
billion people
older than 14 years5.5
billion people
with a phone
billion people
with a smartphone

13. Your supermarket in your pocket
45.1%
of traffic is mobile
Q1 2016

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Traditional Supermarket
Producers Consumers

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Traditional Innovation
Producers Consumers

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Picnic
warehouse
Producers Consumers

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Discovery & Selection Transaction After-sales

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Thank you for your attention!
lars.lockefeer@teampicnic.com
@larslockefeer
Lars Lockefeer
Mobile Tech Lead