Branding is one of the most significant aspects of a business that creates a positive perception in the consumers’ mind and helps in developing enduring relationship with them. It can be defined as the unique business identity concerned with its quality services, strategies, origin and market value. That why, corporate organizations are ready to pay huge sum of money for their branding. In this high tech era, it becomes very important to mark a remarkable web presence that helps to grow your business. Most of the organizations are aware of online branding and using new tools and technologies to promote their products and services. The brand consultancy firms help organizations to improve their business performance and productivity and meet the set targets by suggesting them new tech savvy solutions and branding strategies. There are various key benefits of branding such as • Improve Brand Recognition An intelligent branding works like multiple sensory stimuli for the customer that not only appeals them to purchase the products or services but enhances customer recognition as well. Brand recognition can be done in two ways, audio branding and the visual branding. The product packaging, shape, logo etc. are concerned to visual branding whereas the on air advertisement is audio branding. Customers recognize the brand through these visual and audio signs. • Build Brand Loyalty The regular quality branding retains the existing and potential customers. Some of the customers are use to purchase from a specific brand and they are likely to become brand loyal. It is most rewarding achievement for a business. One can achieve it by providing consistent quality services and meeting the customers’ demand. The loyal customers are less likely to ditch the company and switch to competitor or any other brand. • Create positive product image A well promoted brand has positive product image among customers. They connect themselves with the brand’s audio and visual promotions, the benefits and services offered to them. This provides a significant competitive edge to the company. So, when a customer identify his needs and solution to problem, then automatically the brand image clicks in his mind and pamper him to purchase the product. • Introduce New Products The giant market players who have established their brand value in the market can easily extend their product lineup by adding new product under the name of same family. These brands have already gained the trust and recognition and easily get acceptance from the customers. • Build Brand Equity Brand equity leads to strong financial gains in which company recognized from its own products. Products brand equity can be achieved by maintaining their premium quality, making them easy to recognize, reliable and memorable. Mass marketing strategies are the best means to create brand equity. Some other advantages include • Increase your brand awareness • Improve perceived credibility an

1. Brand Marketing

2. Importance of Brand Consultant
• Branding is one of the most significant
aspects of a business that creates a
positive perception in the consumers’
mind and helps in developing enduring
relationship with them. It can be defined
as the unique business identity concerned
with its quality services, strategies, origin
and market value. That why, corporate
organizations are ready to pay huge sum
of money for their branding. In this high
tech era, it becomes very important to
mark a remarkable web presence that
helps to grow your business.

3. Brand Marketing
Most of the organizations are aware of online
branding and using new tools and technologies
to promote their products and services. The
brand consultancy firms help organizations to
improve their business performance and
productivity and meet the set targets by
suggesting them new tech savvy solutions and
branding strategies.

4. There are various key benefits of branding such as
Improve Brand Recognition
An intelligent branding works like multiple sensory stimuli for the customer
that not only appeals them to purchase the products or services but
enhances customer recognition as well. Brand recognition can be done in
two ways, audio branding and the visual branding. The product packaging,
shape, logo etc. are concerned to visual branding whereas the on air
advertisement is audio branding. Customers recognize the brand through
these visual and audio signs.

5. Create positive product image
A well promoted brand has positive product image among customers. They
connect themselves with the brand’s audio and visual promotions, the
benefits and services offered to them. This provides a significant competitive
edge to the company. So, when a customer identify his needs and solution to
problem, then automatically the brand image clicks in his mind and pamper
him to purchase the product.

6. Introduce New Products
The giant market players who have established
their brand value in the market can easily
extend their product lineup by adding new
product under the name of same family. These
brands have already gained the trust and
recognition and easily get acceptance from the
customers.

7. Build Brand Equity
Brand equity leads to strong financial
gains in which company recognized
from its own products. Products
brand equity can be achieved by
maintaining their premium quality,
making them easy to recognize,
reliable and memorable. Mass
marketing strategies are the best
means to create brand equity.

8. Some other advantages include
Increase your brand awareness
Improve perceived credibility and quality
Increase sales and profits
Gain market share
Increase stock price
Gain strategic advantage over the competition
Retain customers
Lower marketing and sales expenses
Appeal and develop potential clients’ networks
Attract and retain skilled employees

9. WebVriksha is the leading brand consultants in Mumbai that has
collaboration with the prestigious clients of industry and offering the
quality branding services across the world. We develop brands and
marketing communications strategies to attract massive customers,
generate more sales and secure business transactions.

10. Brand Marketing
S 12/41, Haware's Centurion,
Sector 19A, Nerul (East),
Navi Mumbai 400 706, India
Email: info@webvriksha.com
GIVE US A RING
Phone: 022 277 099 54
Abhishek: +91 9821 58 58 56