robinson-mcgann

Web Analytics Evolution of Your Website Department of Labour Mark McGann Intergen Ed Robinson

Agenda ,[object Object],[object Object],[object Object],“ A little knowledge that acts is worth infinitely more than much knowledge that is idle.” - Kahlil Gibran

The Business Challenge Is technology meeting your business goals? ,[object Object],[object Object],[object Object],[object Object]

The IT Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web Analytics Definition “ The process of defining, collecting, interpreting and applying business intelligence to achieve a desired outcome.” Define Collect Interpret Apply Evaluate

Web Metrics and Web Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The New Zealand Immigration Service Website Senior Communications Advisor Mark McGann

The Immigration Service Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Employer Fact Sheets ,[object Object],[object Object]

The Business Problem ,[object Object],[object Object],[object Object]

Options for Change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Not-So-Extreme Makeover –“The Before”

A Not-So-Extreme Makeover –“ the reveal ”

The Metrics Before-and-After ,[object Object],[object Object],[object Object],[object Object]

What Did We Learn? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web Metrics Tools – DeepMetrix LiveStats

Common Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Do’s and Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources www.analog.cx Analog (Free) Contacts www.intergen.co.nz Intergen [email_address] Ed Robinson www.webtrends.com WebTrends www.deepmetrix.com Deep Metrix Analytics tools

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