Learn Digital Marketing from Expert Trainers of Web Trainings Academy. We offer in depth theoretical and Practical sessions in digital marketing. In our presentation our trainer has explained the Fundamentals Concepts of Digital Marketing.

1. Digital Marketing
Fundamentals of Digital Marketing
Presented by Mohammed Azharuddin

2. About Me
 Mohammed Azharuddin, Btech(CSE)
 Adwords Certified Professional
 8+ Yrs in Digital Marketing Services and Training
 Guest Faculty for Digital Marketing in B-School

3. What is the Agenda ?
 What is Digital Marketing ?
 Why use Digital Marketing ?
 Digital Marketing Strategies
 Opportunities in Digital Marketing
 Who can do this course ?
 What Students Say about us ?

4. What is Digital Marketing ?
• Digital marketing is marketing technique that makes use of electronic
devices like desktops, laptops, phones and tabs.
• We focus on various internet medium for Digital Marketing.
Digital
Marketing
Search
Engines
Websites
Social
Media
Mobile
Apps
Email Analytics

5. Traditional Vs. Digital Media
Metric Paper Advertisement (DC) Digital Media Ads
Reach 1,333,668 Millions / Billions
Target Audience Low Very High
Engagement Zero Very High
Price Very Expensive Very Low
ROI No Guarantee High Returns
Rate Card of DC

6. Benefits of Digital Marketing
Reach Large Audience
Target the Right Audience
Cost Effective
High Return Over Investment
Scale the Business very fast

7. Digital Marketing Statistics

8. Growth in Indian Market is 14% YOY
http://www.internetlivestats.com/internet-users-by-country/
http://en.wikipedia.org/wiki/Global_Internet_usage

9. Digital
Marketing
Website
SEO
Paid
Marketing
•PPC
•Display Ads
•Video Ads
Social Media
Non Paid
Paid
Digital
Analytics
Email
Marketing
Online
Reputation
Management

10. Search Engine Optimization
• SEO is a process to achieve top ranks on organic search
results (Free Results)
• Search Engine rankings are achieved by following and
implementing various tactics in Site.
• Search engines ranks a website based on 200+ factors.

11. Paid Marketing
• In Paid Marketing we use various channels like websites and
search engines to promote our services.
• Display Advertising on External Sites
• Ads in Mobile Apps
• Video Ads in YouTube
• Remarketing Strategies

12. Social Media Marketing
 Generating the visitors and increasing the brand awareness using Social
Networks
 We target both paid and free marketing strategies in Social.
Facebook Pinterest
Google + Youtube
Twitter Linkedin

13. Email Marketing
To generate the business and leads using existing and new
clients via email.
We study about email marketing strategies, newsletter design
and practical examples of Email Marketing

14. Digital Analytics
Digital analytics is about analysis of the website
reports to make decisions based on data
We work with Google Analytics for analyzing the
website traffic.

15. Career Opportunities
Digital Marketer
Entrepreneur Start your own
Business
Freelancer Work on individual
projects
Online Earning Earn from AdSense/
Affiliate
Professional Job Work for a company

16. Who can do the course ?
• Candidates who are looking for Job Opportunities
• Business Owners for improving business
• Candidates interested in Online Earning
• Entrepreneurs to start new business ventures

17. Digital Marketing Job Profiles
• Digital marketing fresher's salary will be between 10K to
25K+ based on communications skills and education
background.
• Common Job Profiles
– SEO Professional
– Adwords Account Manager
– Social Media Specialist
– Digital Marketing Consultant
– Web Analytics Specialist

18. What our Student Say about us ?
Facebook
Reviews
Google+
Reviews
Read the Genuine Reviews of our Students

19. Want to Learn Online or Classroom Course ?
Visit our Website
Or
Call us on 9052425444 for details