Ober is a transportation networking company that operates a mobile app connecting users and drivers for hire in over 23 countries. Founded in 2016, Ober initially offered luxury vehicles but has since expanded. It has raised $375 million in funding and is currently valued over $4.1 billion. The macro market analysis shows declines in taxi ridership but growth in mobile apps and potential markets without smartphones worth $9.2 billion. Ober's management team is focusing on social media marketing and expanding their service offerings.

1. Johny Doe, James Wong, Jane Dee
replacing the taxi everywhere
ber

2. EVERYONE’S PRIVATE DRIVER
company overview
Transportation Networking Mobile App
connects users with drivers for hire.
Operates in major cities in over 23 countries

3. 2 YEAR LATER
company history and progress
founded as OberCab by G. Wong and T. Doe in 2016
initially offered only luxury vehicles, but has since launched OberX to target lower-market
raised $375M in August
current valuation over $4.1B post-investors include Oogle and J.X.S.

4. MACRO MARKET (2017)
taxi ridership fell 9-25%
growth rates at 1.1% per year
top 5 taxi companies account for 4% of the market
15% fewer calls
mobile apps more prominent
2.8%
other
13.3%
tourists
29.6%
corporations
54.6%
consumers
total
$9.8 bn
major market
segmentation

5. MACRO MARKET (2017)
cities that Ober has moved into have the
highest number of smartphone users
potential market without smartphones is
$9.2 billion
Ober, OberX, Ober Black, Ober Freight
targeting 18-25 & 25 - 35+ age range using
Social Media
Campus reps
Yelp
Twitter
business locations
establishements
less than 3%
3% to less than 10%
10% to less than 20%
20% or more

6. threat of
new entrants
INDUSTRY ANALYSIS
macro
no proprietary elements
low initial capital
no switching cost
supplier
power
assets all provided by contracted drivers
and partners
no substitute for drivers and partners
large consumer base
buyer power
multiple substitutes and competitors
no switching cost
price sensitivity
threat of
substitutes
taxi
public transportation
personal cars
competitive
rivalry
large pool
same geographical locations
similar suppliers
proprietary
elements
currently filling for software
patents
economic
viability
undifferentiated business model
access to
resources
more funding

7. MANAGEMENT TEAM
Johny DOE
co-founder
James WONG
co-founder
C.E.O.
Jane DEE
VP of operations

8. BUSINESS MODEL
OberX, Taxi, Black, SUV, LUX
first to market advantages
pricing model and surge pricing
continuous improvements
possible ‘on-demand’ service