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Josh Whiten
Josh Whiten

Presentation using social media for business given to Folkestone Independent Traders Association September 2012

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Top Tips on using Social Media for a Local Business Webscape Marketing Social Media, SEO & Online
Background • Josh Whiten, owner of Webscape Marketing • Based in Folkestone’s Creative Quarter • Digital marketing - SEO, PPC, social media, email marketing Webscape Marketing Social Media, SEO & Online
What do we mean by social media? Webscape Marketing Social Media, SEO & Online
Hands up if you... • Haven’t touched social media at all? • Have dabbled a bit but not sure doing it right? • Feel doing it pretty well already? Webscape Marketing Social Media, SEO & Online
1 of 10 You don't have to be a fan of social media personally to use it for your business. Webscape Marketing Social Media, SEO & Online
2 of 10 Social media has many benefits: Catch people on the move (mobile) Large captive audience Wide demographic profile Webscape Marketing Social Media, SEO & Online
3 of 10 SEO Value - If you want your website to rank on Google you need to be using social media to get likes, follows and shares. Webscape Marketing Social Media, SEO & Online
4 of 10 The top reason why people will follow you is for offers, promotions and deals - not because you think you are great. Webscape Marketing Social Media, SEO & Online
5 of 10 Twitter One big conversation. Short and sweet, little and often. Not all about celebs. Can monitor for keywords: Folkestone Get followers to RT. Webscape Marketing Social Media, SEO & Online
6 of 10 Facebook Create a Page for your business. Encourage customers to check in/follow. Use Facebook ads to reach typical customers (age, geo, interests). Webscape Marketing Social Media, SEO & Online
7 of 10 Pinterest lifestyle, home, travel, food Good SEO value Webscape Marketing Social Media, SEO & Online
8 of 10 Plan what you are going to talk about from week to week, month to month Webscape Marketing Social Media, SEO & Online
9 of 10 Promote your social media profiles on your website, emails and offline. Webscape Marketing Social Media, SEO & Online
10 of 10 Listen and always respond! (even if it’s to negative feedback) Webscape Marketing Social Media, SEO & Online
Next Steps For more help pick up a business card and call us for a chat. Webscape Marketing Social Media, SEO & Online

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Fita presentation

  • 1. Top Tips on using Social Media for a Local Business Webscape Marketing Social Media, SEO & Online
  • 2. Background • Josh Whiten, owner of Webscape Marketing • Based in Folkestone’s Creative Quarter • Digital marketing - SEO, PPC, social media, email marketing Webscape Marketing Social Media, SEO & Online
  • 3. What do we mean by social media? Webscape Marketing Social Media, SEO & Online
  • 4. Hands up if you... • Haven’t touched social media at all? • Have dabbled a bit but not sure doing it right? • Feel doing it pretty well already? Webscape Marketing Social Media, SEO & Online
  • 5. 1 of 10 You don't have to be a fan of social media personally to use it for your business. Webscape Marketing Social Media, SEO & Online
  • 6. 2 of 10 Social media has many benefits: Catch people on the move (mobile) Large captive audience Wide demographic profile Webscape Marketing Social Media, SEO & Online
  • 7. 3 of 10 SEO Value - If you want your website to rank on Google you need to be using social media to get likes, follows and shares. Webscape Marketing Social Media, SEO & Online
  • 8. 4 of 10 The top reason why people will follow you is for offers, promotions and deals - not because you think you are great. Webscape Marketing Social Media, SEO & Online
  • 9. 5 of 10 Twitter One big conversation. Short and sweet, little and often. Not all about celebs. Can monitor for keywords: Folkestone Get followers to RT. Webscape Marketing Social Media, SEO & Online
  • 10. 6 of 10 Facebook Create a Page for your business. Encourage customers to check in/follow. Use Facebook ads to reach typical customers (age, geo, interests). Webscape Marketing Social Media, SEO & Online
  • 11. 7 of 10 Pinterest lifestyle, home, travel, food Good SEO value Webscape Marketing Social Media, SEO & Online
  • 12. 8 of 10 Plan what you are going to talk about from week to week, month to month Webscape Marketing Social Media, SEO & Online
  • 13. 9 of 10 Promote your social media profiles on your website, emails and offline. Webscape Marketing Social Media, SEO & Online
  • 14. 10 of 10 Listen and always respond! (even if it’s to negative feedback) Webscape Marketing Social Media, SEO & Online
  • 15. Next Steps For more help pick up a business card and call us for a chat. Webscape Marketing Social Media, SEO & Online

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