Our Story in 11 Questions, Yu-Shik Kim - n11.com

1. 1
alışverişin uğurlu adresi
Webrazzi e-Commerce ‘15
YU-SHIK KIM
Chief Strategy and
Planning Officer
18 February 2015

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1

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1

4. 4
1
BEST OF BESTBEST OF BEST
1 TO 1 COMMUNICATION1 TO 1 COMMUNICATION

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1

6. 6
WHY ARE WE
DIFFERENT?
2

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2 WHY ARE WE
DIFFERENT?
4.3 billion
dollars trade
volume
43 million
registered
products
1.1 billion dollars
mobile trade
volume
50 million
visitors per
month
DATAS OF 2014

8. 8
2 WHY ARE WE
DIFFERENT? STRONG LOCAL
KNOW HOW
AND PRESENCE
STRONG
BUSINESS
ETHICS
WIDE
ECOSYSTEM
LOCAL
MARKET
EXPERIENCE
STRONG
LOCAL
EXPERTISE

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3
How we
see the
market
evolve?

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3 HOW WE SEE THE
MARKET EVOLVE?
C2C Vertical
C2C-B2C Mixed
Multi Cat.B2C
B2C
Managed B2C
Open Market

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WHAT IS THE
NEXT BIG THING?

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WHAT
HAPPENED IN
KOREA
5
?

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KOREA
5 WHAT HAPPENED
IN KOREA?

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KOREAN E-COMMERCE MARKET (USD BN)
2010 2011 2012 2013 2014
34
0.3
40.4
0.6
47.6
1.7
54.8
4
64.6
7.6online mobile
5 WHAT HAPPENED
IN KOREA?
CAGR
%124
%17
34.3 41 49.3 58.8 72.2
%20
total

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Female users increased
KEY TRENDS
5 WHAT HAPPENED
IN KOREA?
%51 %58
Users are getting younger and younger
UNDER
34%53 %60
Most selling categories: Fashion and Mart

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WHAT WILL
HAPPEN
IN TURKEY?

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WHAT WILL
HAPPEN IN TURKEY?
Similar as in Korea, online market
will continue to grow and
mobile market will explode
e-retail
sector
may
grow by
25~30%
in 2015
e-retail sector has grown
by 20~25 in 2014

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WHAT WILL
HAPPEN IN TURKEY?
KOREA
(2017) (2017) (2017)
%14
%18
(2017)
Internet Retail
Portion Of Total
IN TWO YEARS
E-RETAIL SECTOR
IN TURKEY WILL
DOUBLE AT LEAST
THERE IS SO
MUCH ROOM FOR
FURTHER GROWTH
%1,5
%3 %11 %12

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7
WHAT WE
HAVE DONE
IN TURKEY?

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7
21 K
Registered
Shops
4 MN
Members
24.5 MN
Registered
Products
%66
Male
%34
Female
WHAT WE HAVE DONE
IN TURKEY?

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7
ANNUAL
VISITS
+200.000.000+9.700.000
MONTHLY
UNIQUE
VISITORS
7.2 MN
TOTAL
SOLD
PRODUCTS
WHAT WE HAVE DONE
IN TURKEY?

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7 WHAT WE HAVE DONE
IN TURKEY?
www.n11.com

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FIRST IN TURKEY
AS AN OPEN
MARKET
PAY ON
PLATFORM
(POP)
7 WHAT WE HAVE DONE
IN TURKEY?
AD.
PLATFORM

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WHAT ABOUT
MOBILE
IN TURKEY?

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WHAT ABOUT
MOBILE IN TURKEY?

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WHAT ABOUT
MOBILE IN TURKEY?
SALLAMATİKIMAGE SEARCH
COMING SOON: ONE CLICK PAYMENT
BARGAINING
CREDIT CARD SCANNER

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M
C
L
WHAT IS
MOBILE
IMPACT?
9

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9 WHAT IS MOBILE IMPACT?

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Connecting
People
9 WHAT IS MOBILE IMPACT?

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IS TURKEY READY TO
EMBRACE THE CHANGE?

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IS TURKEY READY TO
EMBRACE THE CHANGE?
Ratio of those
who have not
yet shopped
online but
have tendency is
37%
Turkey
is one of
the leading
countries in
spending in
Europe
YOUNG & DYNAMIC DEMOGRAPHIC
Source: IAB Turkey Datas 2014
between
17-24

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IS TURKEY READY TO
EMBRACE THE CHANGE?
HIGH MOBILE PENETRATION
70.000.000
MOBIL USER
%91,5
51.000.000
3G USER
%64
23.500.000
SMART PHONE
USER
%30

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IS TURKEY READY TO
EMBRACE THE CHANGE?
INTENSE ENGAGEMENT IN SNS
(FACEBOOK, TWITTER, ETC..)
73% of total
internet users is
on social media
+35.500.000
FACEBOOK USER
11.500.000
TWITTER USER
12.000.000
daily active mobil
facebook user
AGE
19-25 %50

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WHAT IS THE
FUTURE ?
11

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11 WHAT IS THE FUTURE ?

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11 WHAT IS THE FUTURE ?
RECOMMENDATION,
PERSONALIZATION
CONTEXT BASED
PRODUCT SEARCH
HUMAN ORIENTED
UI/UX DESIGN
INTELLIGENT
SHOPPING

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deeply into your
everyday necessities
and become your
“Life Guide”
THANK YOU!