The number of millionaires and luxury brands has grown substantially in recent years. While the super rich are not significantly impacted by economic downturns, traditional advertising channels are ineffective at promoting high-end goods like luxury yachts worth over $100 million. A well-funded startup could dominate the luxury advertising market by creating exclusive, members-only services for promoting luxury brands and connecting wealthy clients.

2. …and they are growing in numbers too
In 2010 the number of millionaires
in the world soared to 11 million

3. The super rich
expenses are hardly
affected by the
economy

4. There are more luxury brands today
than ever before

5. The ultimate value of a luxury brand is that it is known.
However, it cannot be promoted on regular channels.
You don't advertise a 100 million
dollar yacht in the New York Times

6. Basically, there are not enough quality channels to
advertise on
A well-funded start-up with a strong
name can dominate this market

7. …there is only one word that is always being used
Better

9. Advertising
Printed version
Affiliations
VIP - Members only zone (Parties, Dinners, Back-Passes)
The virtual Concierge (the $300/hour bellboy)
Luxury Lifestyle Directory/Search Engine
Vanity Email (your_name@better.com)

10. Please contact us at:
info@better.com