Embrace it. Mobile devices are here to stay and your members are engaging with your organization on their Smartphones and tablets daily. With this in mind, what type of mobile experience are you currently providing your members?

1. 6 MOBILE
MARKETING
Methods to Maximize
Your Association

2. About WebLink
We are a SaaS company, established in 1996 and we are one of the leading
software provider to business associations and chambers of commerce.

4. About Benji Craig
Director of Digital Marketing
benji.craig@weblinkinternational.co
m
@benjicraig

5. Survey

6. MOBILE
What is

14. Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist

15. Mobile
is coming…

16. ATTENTION
!April 21, 2015

17. MOBILE IS
A
PRIORITY!
Google recently
announced a new
mobile-friendly ranking
algorithm which will hurt
search rankings for
websites that aren’t
mobile-friendly.

18. Why make a website mobile-
friendly?

20. Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist

21. Why make a website mobile-
friendly?
https://www.google.com/webmasters/tools/mobile-friendly/

22. Why make a website mobile-
friendly?
https://www.google.com/webmasters/tools/mobile-friendly/

23. Why make a website mobile-
friendly?
Need options?
• Use your browser to
scale the size of a
website to see if it’s
mobile friendly
• Use your phone or
tablet to test your
website

24. Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist

25. Analyzing the Data http://bit.ly/1OyPYiG

26. Analyzing the Data

27. Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist

28. Do you need a mobile app?
• Does your user base
require a specific
experience for mobile?
• Do you have the
budget?
• Do you have the
content?
• Do you have the
resources for
management?

29. AMS iPad App

30. Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist

31. Why are we talking about Social
Media?
Social networking
site use by age
group, 2005-2013
% of internet users in each
group who use social
networking sites, over time
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

32. Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist

33. Top 3 Takeaways for Mobile
Strategy
1. Use Responsive Web Design to build your
website
2. Make a website with a simple user experience
3. Measure the effectiveness thru data

34. WebLink Recap:
AN INTEGRATED SOLUTION
• ONE web-based
centralized database
• Prospects, members, non-
members and all reps in
same system
• Financials, events, email,
committees, website,
reporting

35. CMS Select – Website Management
Tool
• Simple to drag and drop
content
• Responsive website
design
• Automatically adjusts for
any screen
• Fully integrated database
and website

36. Question?

37. THANK YOU!
3905 West Vincennes Road, Suite 210
Indianapolis, IN 46268
1-877-231-4970
sales@weblinkinternational.com