With an astounding 1.49 billion monthly active users, Facebook continues to be the dominate social media platform. In fact, 72% of all online adults visit Facebook once per month, with 65% of users visiting the site daily! There is no doubt that Facebook provides a fantastic opportunity for associations to connect and engage with their members. But, with the rules constantly changing, it can be difficult to keep those members engaged and capitalize on the power of the social media giant. During this webinar, digital marketing strategist and social media expert Julia Campbell will show you 20 ways to supercharge your Facebook marketing efforts.

1. Presented by Julia Campbell, @JuliaCSocial
www.jcsocialmarketing.com

2. About WebLink International
 Leading SaaS AMS Company
 Over 720 Association Customers; 5,500 Users; Supporting
650K Members
 Established in 1996
 Based in Indianapolis, Indiana
 60 Employees
 94% Customer Retention Rate
 96% Average Daily Satisfaction Rating
@JuliaCSocial @WebLink

3. About Me
Using online tools such as social
media, blogs, and email
marketing, I help small
businesses and nonprofits grow
and reach their customers and
supporters.
I offer solutions to your social
media problems – through
training and coaching.
@JuliaCSocial @WebLink

4. Facebook
RULES OF THE ROAD
 Facebook is always changing.
 “Getting on Facebook” is not
a marketing strategy.
 Using Facebook will not
compensate for a bad product
or service – in fact it will draw
attention to it!
 Facebook is mostly free – but
your time is not.
@JuliaCSocial @WebLink

5. The Myth We Were Sold
Step 1: Sign up for Facebook.
Step 2: Post something.
Step 3: Watch the money roll in!!
@JuliaCSocial @WebLink

6. Facebook Isn’t Going Anywhere
 72% of online adults visit Facebook once per month
 968 million daily active users
 Average user spends more than 20 minutes per day
 31% of all U.S. senior citizens use Facebook
@JuliaCSocial @WebLink

7. Organic Reach Is Plummeting
BUT it’s not dead.
 The reality of the Facebook
algorithm
 Users do not like being sold to.
 Facebook responded by
demoting crappy content.
 Reach doesn’t mean
conversions.
@JuliaCSocial @WebLink

8. We Can’t Change Facebook
We have to change the way we market on Facebook.
@JuliaCSocial @WebLink

9. Supercharge Tip #1
Create a great experience for your Facebook fans.
 Think about your audience first!
 WIIFM – What’s In It For Me
 Think about the News Feed and the competition.
 Your marketing needs to fit in seamlessly!
 Monster Energy Drink
https://www.facebook.com/MonsterEnergy/
 Go Pro https://www.facebook.com/gopro
@JuliaCSocial @WebLink

10. @JuliaCSocial @WebLink

11. Supercharge Tip #2
Understand WHY people share on Facebook.
@JuliaCSocial @WebLink

12. @JuliaCSocial @WebLink

13. Supercharge Tip #3
Hold contests right on your Timeline.
 Like to Win
 Comment to Win – leave a comment or answer a
question
 Caption Contest – you can pick, or the winner is the
one with most likes
 Fill-In-The-Blank contest – trivia, or fun
 Photo Contest – you can pick, or the winner is the one
with most likes
 Multiple Choice contest
@JuliaCSocial @WebLink

14. @JuliaCSocial @WebLink

15. Supercharge Tip #4
Hold a Sweepstakes through a third party app.
 Woobox, Wishpond, Pagemodo, Heyo
@JuliaCSocial @WebLink

16. Supercharge Tip #4
@JuliaCSocial @WebLink

17. Contest/Sweepstakes Tips
 Promote it everywhere, not just on Facebook.
 Do not give away something unrelated to your business
or brand.
 Follow up with entrants who don’t win – send them a
small coupon or voucher.
 Post your contest on these sites:
http://blog.wishpond.com/post/46349143988/websites-
to-host-contest-business
@JuliaCSocial @WebLink

18. Supercharge Tip #5
Include a visual with every post.
 Use Canva, PicMonkey, WordSwag
@JuliaCSocial @WebLink

19. @JuliaCSocial @WebLink

20. Supercharge Tip #6
Upload video right into Facebook.
 Video is the strongest performer in the News Feed.
 50% of Americans who use Facebook on a daily basis
watch at least 1 video every day.
 Your videos play automatically in the News Feed (they
play silently so grab people’s attention!!!!)
 They have view counts.
 Facebook has a helpful Video Upload Guide
https://www.facebook.com/facebookmedia/best-
practices/facebook-video
@JuliaCSocial @WebLink

21. Supercharge Tip #7
Schedule native video uploads with Buffer.
 For more on what makes a great Facebook video, visit
their Can’t Miss Videos blog posts each month:
http://media.fb.com/2015/10/03/cant-miss-videos-
september/
@JuliaCSocial @WebLink

22. Supercharge Tip #8
Use Businesses on Messenger.
 Customers can now send private messages to a Page
from News Feed ads.
 Page admins now able to reply to PUBLIC comments
with a private message.
 Responsiveness will be measured with a badge on your
page.
 More here:
https://www.facebook.com/business/news/pages-
messaging-updates
@JuliaCSocial @WebLink

23. Supercharge Tip #9
Set up the Call to Action.
 Book Now
 Contact Us
 Use App
 Play Game
 Shop Now
 Sign Up
 Watch Video
@JuliaCSocial @WebLink

24. Supercharge Tip #9
@JuliaCSocial @WebLink

25. Supercharge Tip #10
Change your Cover Photo often.
 Remember the caption!
 https://www.facebook.com/marismith
@JuliaCSocial @WebLink

26. Supercharge Tip #11
Tell stories about your customers.
@JuliaCSocial @WebLink

27. Supercharge Tip #11
@JuliaCSocial @WebLink

28. Supercharge Tip #12
Tell stories about your values
and ethics.
@JuliaCSocial @WebLink

29. @JuliaCSocial @WebLink

30. Supercharge
Tip #13
Encourage tagging.
 Tag a friend who needs
this
 Tag your aunt
 Tag your BFF
@JuliaCSocial @WebLink

31. Supercharge Tip #14
Use popular hashtags
strategically.
 Use ONE.
 #OOTD
 #TBT
 #fail
 #FOMO
 Hashtags.org
 Hashtagify.me
@JuliaCSocial @WebLink

32. Supercharge Tip #15
Ask questions. The more specific the better.
@JuliaCSocial @WebLink

33. Supercharge Tip
#16
Be entertaining.
@JuliaCSocial @WebLink

34. Supercharge Tip #17
Use current events.
@JuliaCSocial @WebLink

35. Supercharge Tip #18
Encourage feedback from
your fans.
Crowdsourcing contest
 Pick a new logo or design for
your business
 Choose a name a book,
service, or product
 Help decide on a graphic for
an event
@JuliaCSocial @WebLink

36. Supercharge Tip #19
Get user-generated
content.
@JuliaCSocial @WebLink

37. @JuliaCSocial @WebLink

38. @JuliaCSocial @WebLink

39. Supercharge Tip
#20
Explore Facebook Ads.
 Promote your own content.
 Grow your email list.
 Have a goal.
 Target your audience.
 Run an ad for as little as $5!
@JuliaCSocial @WebLink

40. Supercharge Tip #20
@JuliaCSocial @WebLink

41. To Be Successful On Facebook
 Be present.
 Be relevant.
 Be active.
 Be engaging.
 Be timely.
 Have fun!
@JuliaCSocial @WebLink

42. “This isn't just about content
and social media.
This is about being relevant
in people's minds before
they want whatever you're
selling.
After all, that's the definition
of successful marketing.”
Social Media Josh, @jhoff89
(Josh Hoffman)
@JuliaCSocial @WebLink

43. Questions?
My blog on all things social media:
www.jcsocialmarketing.com
Twitter: @JuliaCSocial
Facebook:
www.fb.com/jcsocialmarketing
Email:
julia@jcsocialmarketing.com
@JuliaCSocial @WebLink