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4  你的 KPI 是什么? GWP, CPS 部门、渠道、活动、产品用户喜好的影响 是否带来最大收益? 是否带来最大收益?
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如何适应新的营销环境

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  • 4. 4 你的 KPI 是什么? GWP, CPS 部门、渠道、活动、产品用户喜好的影响 是否带来最大收益? 是否带来最大收益?
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Hinweis der Redaktion

  1. 1,数据必须完整,考虑多个纬度和环境改变 2,
  2. Dell’s @DellOutlet in Twitter 2008: $1M in sales 2009: $6.5M in sales Clear commercial vision and goals set from the start
  3. 设置正确的目标 访问者是否有真正的价值?跳出率是多少? 销售策略是什么?如何获得客户? 如何把握产品生命周期和销售时机?…… 统计所有的数据 网站统计、针对活动的统计 每个推广渠道的标准化统计 商务上的盈亏数据 持续的分析和改进 基于行为的深度分析 快速决策,快速反应 改进无止尽
  4. The next version of HTML Remove the need for plugins Local storage of data New page elements What does it all mean? Video, audio and rich interaction supported universally Data reuse across sites Full applications in the browser: my pricing on your PC? A semantic standard for page layout structure to improve SEO A lot of work!
  5. One-button breakdown assistance? PAYG travel insurance? Discounts/penalties for driving certain routes or times? New data for your Cult of Analytics
  6. 超市,对比价格 matrix inception avatar
  7. We all lack time to try new things Sometimes I just want good enough Sometimes innovation is just not required, or not practical Google Wave The paperless office Hype is not always a guarantee Google Buzz eBook readers iPad? Innovation requires both need and time to mature