Learn what it takes for a business website to be successful in Google's search engine rankings.

1. Google
Marketing Tips

2. SEO is a major pillar of
Google Marketing

3. It’s the foundation for Google’s
indexing & ranking criteria

4. Steps in an SEO campaign include:
Website
analysis
XML Sitemap
Keyword
Research
Site Structure
Creation
Linkbuilding
Content
Creation
Updating with
Google Algorithm
Changes

5. Google Adwords
for instant traffic

6. Adwords is a Pay-per-click
(PPC) advertising platform

7. Businesses only pay for ads
users click on – So work on
SEO organic search!

8. Google Adwords allow clients to:
Use targeted
keywords
Place ads near
relevant
search results
Target local
audiences
Use mobile
ads
Access real-
time updates

9. Local SEO is a must
for Google Marketing

10. Local SEO: Helps businesses
gain more conversion rates
from local customers

11. It’s useful for businesses
with multiple locations

12. Ways to improve rankings and local
traffic:
Optimizing
content for
local name
Individual
location pages
Listings on
Google Maps
Search apps
like Yelp
Multiple
listings in
business
directories
Options for
customer
reviews

13. Mobile Responsiveness

14. Google considers mobile-
friendly websites in rankings

15. Things that determine a website’s
mobile-friendliness:
Mobile-friendly tags
Software
compatibility with
mobile devices
Ready to read text
without zooming in
Easy to click links
with proper spacing

16. Google Marketing by Webimax
Learn more about Google
Marketing by Webimax.
Through Local SEO, digital ads
and converting your site to
being mobile adaptive, your
site will be more ready to
start rising in Google.