These features will help your mobile websites stand out and be easy to use for prospects who will respond with their wallets.

1. Mobile Websites: 7 Must-Have Features
With the progress in the world of media, our medium of communication has completely
changed. Gone are the days when a personal computer was your window to the world outside.
With many new age mobile phones, available in the market, your customer can now follow
your business and your products directly from their phones.
So how can you reach them directly through their phones – where ever they are? How will you
bring that extra edge to your business website? Here are some of the basic rules which can
really make your web site stand out:
1. Single click access to your contact information
Well, according to a recent survey, it has been shown that 61% of the consumers who visit
your website from their mobile phone will like to call you from the phone directly. So, mention
your contact details clearly. Make it easier for your customers to reach you. Have a big, bold
button that can be tapped or touched to call you without any extra effort.
2. Map and location
Another recent survey shows that 62% of the consumers approaching your website do it for
the sole reason to find out your address details and the exact location. So, do not forget to add
a simple map or location button to your website. Once clicked, your address will be displayed
and a mini map will open up. The prospects get a clear idea of your location and may be
driving directions even. This increases the footfall in your store or shop by a nice margin.
3. Consistent Looks
Your mobile website will be ultra-light and compact. However you should make the basic
design consistent with your regular desktop web site. This is vital for conveying for a unified
Ebizindia Consulting Pvt. Ltd.
We leverage the mobile web for generating new leads for your business.
www.webile.co.uk

2. image if the person visits your other site also. Branding heavily thrives on consistency.
4. Legibility is important
Decent sized fonts, optimized graphics and large buttons make your site legible and usable.
Remember, they have a small screen and a pretty slow connection, even if it’s 3G. Avoid
technologies like Flash which several phones (especially iPhones) do not support.
5. Sync your mobile website with your desktop
You might be running many offers in your business, which are updated normally on your
desktop website. Make sure, they are updated on your mobile website too. This way,
customers need not check their desktop every time they want to check on your recent offers.
More importantly, also update any change in your contact numbers or location on your mobile
website.
6. Product reviews
Now, this is one weapon that can really
improve the marketing scope of your
product. Customers want to be sure of the
product that they are purchasing. So,
include testimonials and if possible, link to
reviews on other sites to infuse the social
proof. Independent, 3rd party comments
can really allay their fears and they can buy
with confidence.
7. Social media and search box
There is not one single phone nowadays
that does not have social media platforms
on it. So, get on each of these popular
platforms like Face book, Twitter,
LinkedIn etc. This way, you can actually
interact with your customers and boost
your business status. One more important
thing is the search box on the mobile website. If your customer wants information about one
specific product, then the search box is going to be a boon for him. This way, he can save time
and get the exact information about the particular product he is looking for.
Follow these easy and simple to use tips and impress your customers. This way, they will also
gain a certain amount of trust, not only in your products, but also in your company name.
They will surely keep coming back to you for future businesses, thereby slowly raising your
business toward the peak.
Ebizindia Consulting Pvt. Ltd.
We leverage the mobile web for generating new leads for your business.
www.webile.co.uk