1. PRESS RELEASE
FOR IMMEDIATE RELEASE
July XX, 2006
CONTACT: Michael Ingalls (x124) PHONE: (212) 355-5049 E-MAIL: michaeli@hwhpr.com
Chrissy Carney (x117) ccarney@hwhpr.com
HWH PR/New Media
INTERNET FORECAST: DROUGHT OF DOMAIN NAMES
Dotster Responds to Predictions of Upcoming Domain Name Shortages with Services that
Uncover Marketable Domain Names and Drive Traffic to Customers’ Websites
Vancouver, WA — According to the experts at Dotster, domain name with a unique extension. Second, Dotster
Inc., a leading provider of Internet domain name and used years of registration search data to develop a tool
hosting services, Web site developers are becoming with multi-layer logic to suggest alternative domains
increasingly concerned that domain names may soon run that are marketable and resonate with customers. Most
out completely. To date, over 70 million domain names other tools on the market today simply add prefixes or
have been purchased, and most—if not all—one-word look for basic synonyms. Third, Dotster redesigned the
domain names have already been taken on a global plane. search interface to load quickly and present information
intuitively, making it one of the Internet’s most-used
The shortage of marketable domain names has led domain name search tools.
consumers to select alternatives that are difficult for
their potential visitors to remember, or do not adequately While new top-level domains and natural word
describe the brands or products. These domain names combination may help to eliminate a drought, this may
result in a lack of robust traffic to the site, confirming result in lighter traffic to consumers Web sites, due to the
customers’ insecurities about the value of creating new name only containing part of the site’s specific area
Web sites. of focus. To garner heavier Web site traffic, Dotster offers
consumers search optimization assistance as part of its
Dotster notes consumers have become overwhelmed and comprehensive service offering.
intimidated at the thought of picking or searching for a
domain name due to recent stories that domain names “A new Internet horizon is approaching quickly to quell
have been purchased at auction upward from $100,000 the fears of Internet users and Web site developers.
to $1,000,000. ICANN will release new top level domains, as well
as promote combined natural word domain names to
Dotster is tackling the challenge with a three-pronged prohibit a drought of domain names,” states Kevin
approach: First, Dotster invested in the systems and Kilroy, Chairman, Dotster, Inc. “More often than not,
business relationships necessary to offer virtually every getting traffic to a newly designed Web site becomes an
Top-Level Domain extension in existence, including antagonizing issue. Dotster’s highly skilled domain name
boutique offerings such as .MD, .MOBI and .TV. This specialists and unique service providing offer consumers
approach allows customers to secure their preferred a solution to this issue.”

2. While limitations and obstacles surface during the
creation of a Web site, Dotster provides the necessary
services to overcome these roadblocks. With Dotster‘s
domain experts available by e-mail and phone on a
regular basis, consumers can rest assured that their
Internet forecast will call for heavy traffic and a downpour
of available domain names.
About Dotster, Inc.
Dotster, Inc. is one of the largest Internet Corporations
for Assigned Names and Numbers (ICANN) accredited
domain name registrars in the world.
Launched in 2000, Dotster was among the first to
offer long-term registrations and discounted pricing.
Dotster offers superior online account management
tools and dedicated support from its customer care
team. The company’s services include web hosting,
DNS management, website development and marketing
services, and partner programs.