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Analytica Advisors Clean Technology          Trusted
                                             Research for
Industry Research:                           Innovation
Building Out Great Companies                 Industries

Worldwide                                    May 28, 2012

                                             Céline Bak




   1      Copyright, All Rights Reserved   Copyright, All Rights Reserved
                                              Copyright, All Rights Reserved
Simple taxonomy – Upstream,
    Downstream, Water




2                     Copyright, All Rights Reserved
Downstream is where growth
    will lie




3                    Copyright, All Rights Reserved
‘New’ Export Focus –
                             beyond NAFTA




Source: Analytica Advisors
         4                                   Copyright, All Rights Reserved
R&D comparable to
Aerospace & Defence




    5           Copyright, All Rights Reserved
Hidden innovation-based
                    employment
    44,000 Canadians Employed with a 4.97 Direct Multiplier,
    8% Employment CAGR through the Global Financial Crisis




6                                                     Copyright, All Rights Reserved
Significant Opportunity for
                    Canada

 Economic Opportunity for a $1.6 trillion
  Economy with $400 billion in Exports
                          2010             2020
Industry Revenues       $9 billion       $60 billion
      Jobs               44 000           125 000

   Multipliers          4.97/3.85

     Exports           $4.7 billion   $35 to $45 billion
R&D Investment         $985 million


                             7               Copyright, All Rights Reserved
Globally Competitive




                     Greater than 50 percent of
                     revenues from exports

                     Greater than 60 percent of
                     revenues from exports
Even domestically focused sectors are now growing exports

                               8                  Copyright, All Rights Reserved
Even highest growth
    companies have slow starts




                  Highest Growth
                  Companies Take 9.7
                  Years to Reach $10
                  Million




9                        Copyright, All Rights Reserved
What is the % of Canadian smart
grid company revenue from
exports?
                        42%
   1.   21%
   2.   53%                   29%

   3.   66%
                  18%
   4.   87%
                                              10%




                  1      2       3                   4
                              Copyright, All Rights Reserved

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Supporting the commercialization of new energy technology by Celine Bak

  • 1. Analytica Advisors Clean Technology Trusted Research for Industry Research: Innovation Building Out Great Companies Industries Worldwide May 28, 2012 Céline Bak 1 Copyright, All Rights Reserved Copyright, All Rights Reserved Copyright, All Rights Reserved
  • 2. Simple taxonomy – Upstream, Downstream, Water 2 Copyright, All Rights Reserved
  • 3. Downstream is where growth will lie 3 Copyright, All Rights Reserved
  • 4. ‘New’ Export Focus – beyond NAFTA Source: Analytica Advisors 4 Copyright, All Rights Reserved
  • 5. R&D comparable to Aerospace & Defence 5 Copyright, All Rights Reserved
  • 6. Hidden innovation-based employment 44,000 Canadians Employed with a 4.97 Direct Multiplier, 8% Employment CAGR through the Global Financial Crisis 6 Copyright, All Rights Reserved
  • 7. Significant Opportunity for Canada Economic Opportunity for a $1.6 trillion Economy with $400 billion in Exports 2010 2020 Industry Revenues $9 billion $60 billion Jobs 44 000 125 000 Multipliers 4.97/3.85 Exports $4.7 billion $35 to $45 billion R&D Investment $985 million 7 Copyright, All Rights Reserved
  • 8. Globally Competitive Greater than 50 percent of revenues from exports Greater than 60 percent of revenues from exports Even domestically focused sectors are now growing exports 8 Copyright, All Rights Reserved
  • 9. Even highest growth companies have slow starts Highest Growth Companies Take 9.7 Years to Reach $10 Million 9 Copyright, All Rights Reserved
  • 10. What is the % of Canadian smart grid company revenue from exports? 42% 1. 21% 2. 53% 29% 3. 66% 18% 4. 87% 10% 1 2 3 4 Copyright, All Rights Reserved

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  1. Overview of the ChartRugged as an Example And 8-year old company, developed and marketing ….. Their product was launched in Year 2. Received $4 Million in VC to fully commercialize product in year 3. Raised investment in Sales & Marketing (Product Commercialization Activities) to 60% of indirect expenses from under 20% Average Annual Growth Rate of 166%
  2. Overview of the ChartRugged as an Example And 8-year old company, developed and marketing ….. Their product was launched in Year 2. Received $4 Million in VC to fully commercialize product in year 3. Raised investment in Sales & Marketing (Product Commercialization Activities) to 60% of indirect expenses from under 20% Average Annual Growth Rate of 166%
  3. Overview of the ChartRugged as an Example And 8-year old company, developed and marketing ….. Their product was launched in Year 2. Received $4 Million in VC to fully commercialize product in year 3. Raised investment in Sales & Marketing (Product Commercialization Activities) to 60% of indirect expenses from under 20% Average Annual Growth Rate of 166%
  4. Overview of the ChartRugged as an Example And 8-year old company, developed and marketing ….. Their product was launched in Year 2. Received $4 Million in VC to fully commercialize product in year 3. Raised investment in Sales & Marketing (Product Commercialization Activities) to 60% of indirect expenses from under 20% Average Annual Growth Rate of 166%