This document discusses web creation and content management. It describes how websites were previously developed solely by programmers (paragraph 1). Content management systems now allow non-technical users to easily manage website content (paragraph 2). The document promotes a company called WebFactories that provides an integrated approach using a robust online CMS, custom design, modules and functions, and traffic generation services (paragraphs 3-6). It lists many available modules and functions (paragraph 7) and describes search engine optimization and social media marketing services (paragraphs 8-10).

1. Introducing
A WEB PRESENCE OUT OF THE BOX

2. A WEB PRESENCE OUT OF THE BOX
The four service pillars
Search Engine
Marketing
Social Media Marketing
Mobile Web Creation
WEB CREATION

3. A WEB PRESENCE OUT OF THE BOX
Web Creation – The Basics
It's the foundation so you better do it right and
choose a solution that is:
– Flexible
– Scalable
– Easy to maintain
– Easy to keep up-to-date (both content- and function-wise)
– Always available

4. A WEB PRESENCE OUT OF THE BOX
The Past
Both the website development
and content management
were in one camp: web
programmer.
All the content was built in the
code; usually HTML.
If changes were to be made,
even a slightest one, the
customer had to wait for the
programmer to do it...
...if he was still around!

5. A WEB PRESENCE OUT OF THE BOX
The Past
Other challenges:
– The websites were static, no
animation, no effects, boring designs;
– Multimedia and rich media were not
supported;
– Limited back-end database operation;
– Limited interaction;
– Limited capability to build online
communities.

6. A WEB PRESENCE OUT OF THE BOX
What do you expect from
your website?
I want my business
represented online in a way
to reflect my corporate
standards:
– I want a beautiful design but
without useless gimmicks;
– I want animation, graphics,
movies, audios that I can
upload directly to my website;

7. A WEB PRESENCE OUT OF THE BOX
I want interaction:
I want to get feedback from my visitors;
I need them to complete forms;
I want them to contribute to my
content;
I want them to have different user
rights with different access levels;
I need B2B and B2C E-commerce;
I want to build a community.
And BTW: I want to manage my content! From
anywhere!

8. A WEB PRESENCE OUT OF THE BOX
The Answer
Content Management System – CMS or Web
Content Management System - WCMS
What is WCMS?
● A web content management system (WCMS)
is a software system that provides website
authoring, collaboration, and administration
tools designed to allow users with little
knowledge of web programming languages or
markup languages to create and manage
website content with relative ease. A robust
WCMS provides the foundation for
collaboration, offering users the ability to
manage documents and output for multiple
author editing and participation. (Source:

9. A WEB PRESENCE OUT OF THE BOX
Nowadays – Online CMS
The most up-to-date utility. Centrally maintained
and always available.
– 1. DIY – Do It Yourself:
● simple and easily configurable;
● limited features;
● templates to be chosen from a limited pool;
● suitable for hobby sites
– 2. Professional Online Software platform:
● feature-rich; many functions/modules;
● fully configurable;
● constantly being kept up-to-date;
● customized and unique template for
each and every website

10. A WEB PRESENCE OUT OF THE BOX
WebFactories – An Integrated Approach
The best technology + professional value services = Complete Web
Marketing Platform
– The better and more complex an online CMS is, the more
customization and work needs to be done. We will do that for you.
– We make sure your website:
● offers the right functions and modules;
● has the design in line with your corporate standards;
● has the optimal structure and content;
● has its business logic properly loaded;
● has quality traffic built up so that your business objectives are
met.
– That's what we have been doing for years with many successful
projects behind us.
– You can focus on what you do best: Your Business

11. A WEB PRESENCE OUT OF THE BOX
So Why WebFactories?
The most cost- and time-effective solution to establish a web presence and get traffic
Integrated web, email, hosting and traffic generation services from one source
Strong framework that can power many websites from one central location.
Centrally hosted yet custom tailored solution to meet any customer demand.
The content and structure of the website can be easily edited by any person with a minimum
computer literacy.
Tons of modules and functions that can be activated with just a click of the mouse.
Future-proof: It is constantly being developed/enhanced by a team of programmers. All the new
developments and enhancements are instantly made available to all the websites powered by our
engine to make sure that every website we ever built is running on the latest technology.
We have powerful search engine optimization (SEO) tools and services, and all major social
media functions integrated for quality traffic generation.

12. A WEB PRESENCE OUT OF THE BOX
Tons of Functions/Modules
Event calendar
Menu editor
Newsletters
Page creator
News
Configurable content structure
Timed content publishing
Secure login
Banners
Members only content
Movable boxes
AJAX file manager
Share it
Contact form
Slideshows
SEO tools
Audio-, video-, and picture galleries
Google Analytics
Picture player
Site map
Table Builder
RSS
MediaLeadBox
Multi-language support
Shopping cart w/ multi-currency
Widgets
CommonCart – multi-shops – one cart
Maps
FastCart – shop w/o logon
Forum
Payment integration
Blog
Business Directory
Social Media
Mobile version

13. A WEB PRESENCE OUT OF THE BOX
Is That All?
No, we don't stop here!
Once your business is present on the web, you need to
generate quality traffic.
We have a solid hinterland that works for you and help you
achieve your business goals with the most efficient tools.
– On-Page Search engine optimization
– Social Media Marketing tools
– E-mail and mobile marketing tools
– Search engine Marketing programs (SEM)

14. A WEB PRESENCE OUT OF THE BOX
On-Page Search Engine
Optimization
The whole website as such can be optimized
for search engines
The following elements can be embedded as
meta-tags:
– Keywords;
– Website definition;
– Detailed website description whith
relevant content;
– H2 headings
Every single content page can be optimized
with different keywords and page definition

15. A WEB PRESENCE OUT OF THE BOX
Search Engine Marketing - SEM
Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote
websites by increasing their visibility in search engine result pages (SERPs) through the
use of paid placement, contextual advertising, and paid inclusion. (Source: Wikipedia)
We focus on the following activities:
in directories and classifieds, both local and global
post comments in relevant forums
signature posting in forums
create mini blogs
profile building
social media profile building and bookmarking
post a relevant article to your business to more than 100 article databases (monthly)
post a press release for you in all relevant online press release databases (monthly)
post 1 video per month for you on all relevant social video sharing sites like YouTube
Monthly reports

16. A WEB PRESENCE OUT OF THE BOX
Social Media Marketing
We will work closely with you to define target audience profiles and work out the
best combo for your social media presence and set targetting criteria
We will set up and run your accounts on:
– Twitter
– Facebook
– Google+
– LinkedIn
– Pinterest
– Wordpress Blog
We will monitor your brand and your social media visbility
All the above to generate quality inbound traffic
We will monitor your business target conversion using the most up-to-date
analytics
Monthly analytics and social media reporting