2. A WEB PRESENCE OUT OF THE BOX
Phases of a web presesence rollout
PPC
Social Media
Search Engine Optimization
Website Development
3. A WEB PRESENCE OUT OF THE BOX
Website Development – The Basis
It's the foundation so you better do it right and
choose a solution that is:
– Flexible
– Scalable
– Easy to maintain
– Easy to keep up-to-date (both content- and function-wise)
– Always available
4. A WEB PRESENCE OUT OF THE BOX
The Past
Both the website development
and content management
were in one camp: web
programmer.
All the content was built in the
code; usually HTML.
If changes were to be made,
even a slightest one, the
customer had to wait for the
programmer to do it...
...if he was still around!
5. A WEB PRESENCE OUT OF THE BOX
The Past
Other challenges:
– The websites were static, no
animation, no effects, boring designs;
– Multimedia and rich media were not
supported;
– Limited back-end database operation;
– Limited interaction;
– Limited capability to build online
communities.
6. A WEB PRESENCE OUT OF THE BOX
What do you expect from
your website?
I want my business
represented online in a way
to reflect my corporate
standards:
– I want a beautiful design but
without useless gimmicks;
– I want animation, graphics,
movies, audios that I can
upload directly to my website;
7. A WEB PRESENCE OUT OF THE BOX
I want interaction:
I want to get feedback from my visitors;
I need them to complete forms;
I want them to contribute to my
content;
I want them to have different user
rights with different access levels;
I need B2B and B2C E-commerce;
I want to build a community.
And BTW: I want to manage my content! From
anywhere!
8. A WEB PRESENCE OUT OF THE BOX
The Answer
Content Management System – CMS or Web
Content Management System - WCMS
What is WCMS?
● A web content management system (WCMS) is
a software system that provides website
authoring, collaboraation, and administration
tools designed to allow users with little
knowledge of web programming languages or
markup languages to create and manage
website content with relative ease. A robust
WCMS provides the foundation for
collaboration, offering users the ability to
manage documents and output for multiple
author editing and participation. (Source:
Wikipedia)
9. A WEB PRESENCE OUT OF THE BOX
Nowadays – Online CMS
The most up-to-date utility. Centrally maintained and always
available.
– 1. DIY – Do It Yourself:
● simple and easily configurable;
● limited features;
● templates to be chosen from a limited pool;
● suitable for hobby sites
– 2. Professional Online SaaS platform:
● feature-rich; many functions/modules;
● fully configurable;
● constantly being kept up-to-date;
● customized and unique template for
each and every website
10. A WEB PRESENCE OUT OF THE BOX
WebFactories – An Integrated Approach
The best SaaS technology + professional value
services = Complete WebPresence
– The better and more complex an online CMS is, the more
customization and work needs to be done. We will do that for you.
– We make sure your website:
● offers the right functions and modules;
● has the design in line with your corporate standards;
● has the optimal structure and content;
● has its business logic properly loaded;
● has quality traffic built up so that your business objectives are met.
– That's what we have been doing for years with many successful projects
behind us.
– You can focus on what you do best: Your Business
11. A WEB PRESENCE OUT OF THE BOX
So Why WebFactories?
The most cost- and time-effective solution to establish a web presence and get traffic
Integrated web, email, hosting and traffic generation services from one source
Strong framework that can power many websites from one central location.
Centrally hosted yet custom tailored solution to meet any customer demand.
The content and structure of the website can be easily edited by any person with a minimum
computer literacy.
Tons of modules and functions that can be activated with just a click of the mouse.
Future-proof: It is constantly being developed/enhanced by a team of programmers. All the new
developments and enhancements are instantly made available to all the websites powered by our
engine to make sure that every website we ever built is running on the latest technology.
We have powerful search engine optimization (SEO) tools and services, and all major social
media functions integrated for quality traffic generation.
12. A WEB PRESENCE OUT OF THE BOX
Tons of Functions/Modules
Menu editor Event calendar
Page creator Newsletters
Configurable content structure News
Secure login Timed content publishing
Members only content Banners
AJAX file manager Movable boxes
Contact form Share it
SEO tools Slideshows
Google Analytics Audio-, video-, and picture galleries
Site map Picture player
RSS Table Builder
Multi-language support MediaLeadBox
Widgets Shopping cart w/ multi-currency
Maps CommonCart – multi-shops – one cart
Forum FastCart – shop w/o logon
Blog Payment integration
Social Media Business Directory
Sports Module Mobile version
13. A WEB PRESENCE OUT OF THE BOX
Is That All?
No, we don't stop here!
Once your business is present on the web, you need to generate quality
traffic.
We have a solid hinterland that works for you and help you achieve your
business goals with the most efficient tools.
– On-Page SEO
– Search Engine Marketing (SEM)
– Social Media & PPC Campaigns
14. A WEB PRESENCE OUT OF THE BOX
On-Page Search Engine
Optimization
The whole website as such can be
optimized for search engines
The following elements can be
embedded as meta-tags:
– Keywords;
– Website definition;
– Detailed website description whith
relevant content;
– H2 headings
Every single content page can be
optimized with different keywords and
page definition
15. A WEB PRESENCE OUT OF THE BOX
Search Engine Marketing - SEM
Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites
by increasing their visibility in search engine result pages (SERPs) through the use of paid
placement, contextual advertising, and paid inclusion. (Source: Wikipedia)
We focus on the following activities:
in directories and classifieds, both local and global
post comments in relevant forums
signature posting in forums
create mini blogs
profile building
social media profile building and bookmarking
post a relevant article to your business to more than 100 article databases (monthly)
post a press release for you in all relevant online press release databases (monthly)
post 1 video per month for you on all relevant social video sharing sites like YouTube
Monthly reports
16. A WEB PRESENCE OUT OF THE BOX
Social Media & PPC Campaigns
We will work closely with you to define target audience profiles and work out the
best combo for your social media presence and set targetting criteria
We will set up and run your accounts on:
– Twitter
– Facebook
– Google+
– LinkedIn
– Pinterest
We can set up eficient PPC campaigns
All the above to generate quality inbound traffic
We will monitor your business target conversion using the most up-to-date
analytics
Monthly reports
