4. What is
BERG?
We are a studio of designers and technologists working together
to invent products and strategy.
We produce our own products and also invent and design products
and services for big companies like Bonnier, Dentsu & the BBC.
We are 6 years old and there are 13 of us based in London.
45. “[our] planetary electronic
membrane is already
comparable to the complexity
of a human brain. It has three
billion artificial eyes (phone
and webcams) plugged in, it
processes keyword searches at
the humming rate of 14
kilohertz (a barely audible
high-pitched whine), and it is
so large a contraption that it
now consumes 5 percent of
the world’s electricity. When
computer scientists dissect
the massive rivers of traffic
flowing through it, they cannot
account for the source of all
the bits.”
- Kevin Kelly, “What Technology
Wants”
100. “The world is going to get
magical and strange, and
people will be confused
and fearful. Designers have
to do what they do best,
helping people to
understand the world and
the way they live in it - and
make the tools that people
can use to shape their own
lives”
Heathcot