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Jeff Gothelf: Building a culture of innovation

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You’ve read The Innovator’s Dilemma. You’ve bought in to The Lean Startup. You’re ready to kickstart your company’s product innovation efforts. There’s just one problem: you’re not sure where to begin: What can design teach us about building a collaborative culture?

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@jboogie Building a culture of innovation Agile, lean & design in a world of continuous digital change @jboogie
@jboogie@jboogie
@jboogie
@jboogie
@jboogie Steven Tyler!
@jboogie Steven Tyler! Me! With hair.
@jboogie@jboogie
@jboogie@jboogie
@jboogie@jboogie That’s him, there.
@jboogie Yesterday’s assumptions don’t work in today’s realities @jboogie That’s him, there.
@jboogie
@jboogie "We poured surreal amounts of money into it, yet we all thought it had no value for the customer, which was the biggest irony. Whenever anyone asked why we were doing this, the answer was, ‘Because Jeff wants it.’ No one thought the feature justified the cost to the project. No one. Absolutely no one."
@jboogie@jboogie
@jboogie “Software is eating the world” -Marc Andreesen @jboogie
@jboogie@jboogie
@jboogie@jboogie
@jboogie@jboogie
@jboogie@jboogie
@jboogie@jboogie Now available on Spotify
@jboogie
@jboogie@jboogie
@jboogie@jboogie
@jboogie@jboogie
@jboogie@jboogie
@jboogie@jboogie
@jboogie@jboogie We translated this model to software
@jboogie
@jboogie@jboogie
@jboogie Software is continuous @jboogie
@jboogie 11.6 seconds @jboogie
@jboogie Sense @jboogie
@jboogie Sense @jboogie Respond
@jboogie@jboogie
@jboogie@jboogie Industrial era management tactics don’t work with continuous software
@jboogie@jboogie
@jboogie What does a continuous world mean for the way we design our organizations? @jboogie
@jboogie@jboogie
@jboogie How can we take advantage of all of this information? @jboogie
@jboogie@jboogie
@jboogie How can we maximize the creativity, learning and productivity of our teams? @jboogie
@jboogie In order to survive in a world of continuous digital change, @jboogie
@jboogie In order to survive in a world of continuous digital change, we must build a culture of innovation @jboogie
@jboogie A culture of innovation is a culture of learning. @jboogie @jboogie
@jboogie Deliberate strategy
Bill Clinton Hillary Clinton
@jboogie Emergent Strategy
@jboogie@jboogie
@jboogie “You need to set up and organize so that you can do as many experiments per unit of time as possible.” Jeff Bezos @jboogie
@jboogie The atomic unit of innovation is the team @jboogie
@jboogie How do we build continuously learning teams?
@jboogie 1. Anatomy of the team How do we build continuously learning teams?
@jboogie 1. Anatomy of the team How do we build continuously learning teams? 2. How do we incentivize the team?
@jboogie 1. Anatomy of the team How do we build continuously learning teams? 2. How do we incentivize the team? 3. How should the team work?
@jboogie Anatomy of the team @jboogie
@jboogie Anti-patterns
@jboogie 1. Siloed 2. Service providers 3. No view of “the whole” 4. No collaboration How not to build innovative teams
@jboogie 1. Siloed 2. Service providers 3. No view of “the whole” 4. No collaboration How not to build innovative teams
@jboogie 1. Siloed 2. Service providers 3. No view of “the whole” 4. No collaboration How not to build innovative teams
@jboogie 1. Siloed 2. Service providers 3. No view of “the whole” 4. No collaboration How not to build innovative teams
@jboogie@jboogie What team structure facilitates a culture of learning?
@jboogie@jboogie Anatomy of a continuously learning team 1. Small
@jboogie@jboogie Anatomy of a continuously learning team 2. Collocated
@jboogie@jboogie Anatomy of a continuously learning team 3. Dedicated
@jboogie@jboogie Anatomy of a continuously learning team 4. Self-sufficient
@jboogie Incentivizing the team @jboogie
@jboogie Anti-patterns
@jboogie Roadmaps You are here! Launch!
@jboogie They actually look like this @jboogie
@jboogie How do others do it? We don’t maintain a roadmap document. Our roadmap is simply the sum of active initiatives. We revisit the set of prioritized initiatives every few months. http://tech.gilt.com/post/44792645000/scaling-agile-at-gilt Gilt group
@jboogie@jboogie
@jboogie Incentivized for creating output
@jboogie Shipping product, on its own, is not a measure of success @jboogie
Most companies manage to output.
Because it’s easy. It’s binary.
@jboogie Task teams to achieve business outcomes @jboogie
@jboogie Give teams a problem to solve, not a solution to implement @jboogie @jboogie
14%
Business model validation Product validation Small team Culture / Infrastructure to support continuous learning Stakeholders Small-chunk, outcome-based, predictable funding $$$
@jboogie How should the team work? @jboogie
@jboogie Anti-patterns
@jboogie@jboogie No cross-functional collaboration
@jboogie Fixation on job titles @jboogie
@jboogie@jboogie
@jboogie@jboogie Jeff “Skunk” Baxter
@jboogie@jboogie Jeffrey Allen Baxter, born December 13, 1948, is an American guitarist, known for his stints in the rock bands Steely Dan and The Doobie Brothers during the 1970s. More recently, he has been working as a defense consultant and chairs a Congressional Advisory Board on missile defense.
@jboogie Fear of failure
@jboogie Arbitrary deadlines
@jboogie Cover Your Ass @jboogie
@jboogie How does a culture of learning change the way a team works?
@jboogie Take smaller risks
@jboogie Clear definitions of success @jboogie
@jboogie Promote competencies over roles @jboogie
@jboogie Self organization "The Six Sigma process killed innovation at 3M...they would say they need a five year business plan for a new idea. Come on, we don't know yet because we don't know how it works, we don't know how many customers will take it up, we haven't taken it out to the customer yet." Geoff Nicholson Father of the Post It note http://www.zdnet.com/six-sigma-killed-innovation-in-3m-7000012593/
@jboogie Why should you build a culture of innovation?
@jboogie Make customers happy
@jboogie Reduce waste by building more successful products
@jboogie Increase employee morale
@jboogie You must transform from a culture of delivery to a culture of learning @jboogie
@jboogie Thanks! @jboogie jeff@neo.com www.sensingbook.com
@jboogie@jboogie http://mamacue.files.wordpress.com/2012/06/circus-tent.jpg http://dark.pozadia.org/images/wallpapers/dsgf-427305.jpeg http://memberfiles.freewebs.com/69/11/54241169/photos/Sick-Wallpapers/77448.jpg http://farm6.staticflickr.com/5263/5664481537_4cd702f35a_o.jpg http://fansinaflashbulb.files.wordpress.com/2010/03/munroe_joe_1241_2005.jpg http://www.jble.af.mil/shared/media/photodb/photos/2013/06/130612-F-XX000-002.jpg http://farm9.staticflickr.com/8343/8179012399_715a4570ab_o.jpg http://upload.wikimedia.org/wikipedia/commons/d/d7/Organic_mountain_grown_tea_leaf.jpg http://4.bp.blogspot.com/-idk-WdQSl0M/UNStsSt-4cI/AAAAAAAAAB8/jrf6ykhOXh8/s1600/HandFull.jpg http://1.bp.blogspot.com/_xg4zn4zQ9zM/TThZFiaaDgI/AAAAAAAABnQ/tAxGflIH9Mo/s1600/cowpajamas.JPG http://youbentmywookie.com/wookie/gallery/0710_wtf/wile_businesscard.jpg http://blacklikeyou.files.wordpress.com/2012/11/jeff-skunk-baxter_un-rock-n-roll-jobs_669a_aol-music-uk_220311.jpg http://imgace.com/wp-content/uploads/2011/09/bridal-party-falls-into-lake-wedding-fail.jpg http://watchplayread.com/files/2012/10/Finish-line_2.jpg http://cdn.roughguides.com/wp-content/uploads/2012/09/42-28599751-1680x1050.jpg

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