Why do we check Facebook when we go to bed and right after we wake up? Why do we think “Google” every time we have questions? What makes Pinterest, Twitter and Instragram to success?
Nir Eyal has the recipe for how to make addictive products that make people come back time and again. Triggers, low-threshold interactions and variable rewards are some of the key words.
31. THERE
ARE
SIX
FACTORS
THAT
CAN
INCREASE
MOTIVATION.
Seeking Pleasure
Avoiding Pain
Seeking Hope
Avoiding Fear
Seeking Acceptance
Avoiding Rejection!
Source:
Dr.
BJ
Fogg,
Stanford
University
34. MOTIVATION
Fogg
Behavior
Model
Level
of
moDvaDon
and
ability
determines
if
acDon
will
occur.
TRIGGER
SUCCEEDS
ABILITY
Source:
Dr.
BJ
Fogg,
Stanford
University
TRIGGER
FAILS
35.
36. It
NUCLEUS
all
starts
with
the
ACCUMBENS
studied
by
Olds
&
Milner.!
Source:
Olds
and
Milner,
1945
77. The
HOOK
Canvas
1.
What
internal
trigger
is
the
product
addressing?
2.
What
external
trigger
gets
the
user
to
the
product?
4.
Is
the
reward
fulfilling,
yet
leaves
the
user
wan?ng
more?
3.
What
is
the
simplest
behavior
in
an?cipa?on
of
reward?
5.
What
“bit
of
work”
is
done
to
increase
the
likelihood
of
returning?