Ähnlich wie How to turn your blog inside out, build a world class startup & make yourself better looking, while sitting on the beach doing nothing. (20)
2. 2
@thedannorris
How to turn your blog inside out, build
a world class startup & make yourself
better looking, while sitting on the
beach doing nothing.
14. WP Curve today
• Team of 45 in 7 countries
• Worked with 3,000+ customers
• $1m AUD annual run rate
• 60,000+ monthly site visits
• Featured on Fox TV, Inc, Forbes, Lifehacker
• Copied 6,526 times
• No advertising - only content
15. 6 years of blogging
• My first post ‘Other blogs I like’
• 700 pieces of content
• One email per week
• 350 failed on-site articles
• I tried literally everything
17. 2012 - 2013
1. Wrote 400+ posts
2. Had a few posts with 200+ tweets
3. Guest posts on ThinkTraffic, Problogger, FlyingSolo and others
4. Was regularly told I wouldn’t be able to ‘monetize’
5. Was awarded Australia’s top small business blogger
18. !18
• Changing the way we think about blogging
• Learning why most bloggers need a better business
• Learning why most businesses need a better blog
• 6 blueprints for effective blogging
• 3 frameworks for scaling your content
What are we doing today?
19. Q - How do I create a blog?
Q - How do I get traction with my content?
Q - How do I get more comments?
Q - How do I improve my conversions?
Q - How to I monetise my blog?
Q - How do I get guest writers?
Q - How do I use frameworks to save time?
27. Who is doing this well?
• Red Bull
• Moz ($30m recurring revenue)
• Hubspot ($1.65b market cap)
• Copyblogger ($10m revenue)
• Frank Body ($20m revenue?)
28. 3 aspects of a successful content strategy
Great
Content
A Great
Business
Monetisation Logic
30. • Create a blog?
• Get traction with their content
• Get comments
• Improve conversions
• Monetise
• Get guest writers
• Use frameworks to save time
What does a blogger aim to do?
31. Q - How do I create a blog?
Q - How do I get traction with my content
Q - How do I get more comments?
Q - How do I improve my conversions
Q - How to I monetise my blog?
Q - How do I get guest writers
Q - How do I use frameworks to save time
32. • Designs a business worth marketing
• Forms a vision of what needs to exist (but doesn’t)
• Looks for ways to differentiate to produce content to get
attention
• Tests and looks for traction
• Does more of what works
• Scales their efforts so they can be more entrepreneurial
What does a content marketer do?
33. Q - How do I design a business worth marketing
Q - What content needs to exist in my space (but doesn’t)
Q - How do I differentiate my content to get attention
Q - How do I create great content to get traction
Q - How do I scale and build a content machine
35. !35
1. They are fundamentally
profitable
2. They operate in a large market
3. They naturally build assets
4. They Have a Simple, Relatable
Differentiator
5. The focus on consistent
revenue and high LTV
6. They invest in a memorable
brand
7. They are built by teams not
individuals
8. They know how to say “no”
9. They understand the power of
monthly growth
10.They think long term
43. Great content is something you provide to your
audience that captures their attention and
encourages them to engage and share.
44. Don’t be afraid to go outside your niche
Care about your community
Be more generous
Be more transparent
Be more contrarian
Be insanely useful
Tell a better story
66. • Twitter
• Google Analytics
• Google Webmaster Tools
• Meetup
• Ask audience
• Guests
• Personal story
• Help desk
• Trends
• Inbox
• Google Keyword Tool
• Forum / group
• Competitor
• Buzzsumo
• Top industry blogs
• Thought leaders
• Amazon
• Quora
• Reddit
• Podcasts
Full 20 sources
69. Case study
Guide
Roundup
How to
How not to
Infographic
Comparison / review
Cost / price
Data driven
Best of / list
Opinion
Content multiplier steps
1. Topic - WordPress speed
2. Problem - High bounce rate, loosing customers
3. Aspiration - I want a site as fast as WordPress.com
4. Choose a content type
70. Content multiplier steps (cont)
5. Write a descriptive title
• How WP Curve reduced their bounce rate by 30%
• The ultimate guide for speeding up your site
• 4 experts weigh in on WordPress speed
• 6 plugins that will slow down your site
• Things worth doing to speed up your site
71. !71!71
Content multiplier steps (cont)
6. Add a hook (Contrarian, surprising, objections, guarantee, interest, fear
• How WP Curve increased conversions and reduced bounce rate by 30%, without
compromising site quality.
• The ultimate guide for making your site load faster than WordPress.com
• Matt Mullenweg and 3 other experts weigh in on their top ideas for speeding up
WordPress
• 6 plugins that kill site speed (hint, you are probably using at least one)
• 5 web design compromises worth making, to speed up your WordPress site