How to build a 6 figure side business with self publishing by Dan Norris, author of The 7 Day Startup, Content Machine, Operetion Brewery and Create or Hate.

1. @thedannorris
THE 6-FIGURE SELF PUBLISHING SIDE HUSTLE

7. The 6-figure self-publishing side hustle
› Idea
› Writing process
› Formatting / Design
› Launch
› Marketing
› Monetization

8. Ideas

9. Coming up with ideas
› Community
› Traction / extension
› Inspiration
› Expertise
› Relax
› Other content (blog / podcast etc)
› In-person

10. Choosing good ideas
› Is it a neatly packaged idea?
› Does it need to be written?
› Can you build a brand around it?
› Is it a strong ‘why?’
› Domain availability
› Is it a good story?
› There is no blueprint

11. Origins of my books

15. Writing process

16. How my books were written
› 7DS - On my table in the afternoons over a week or two.
› Content Machine - On a few plane flights. First 12,000 words on the
way to DCBKK 2014.
› Operation Brewery - Blog posts, and 20,000 words on planes.
› Create or Hate - First 5,000 words on a plane, remainder on Day 6 of
7 Day Startup Challenge.

17. Writing tips
› Track progress with word count - 12,567 words (75%)
› Change scenery
› Write on planes
› Vomit draft [ADD SHIT HERE] - there is only 1 goal
› Publish all the way through
› Write every day, or not
› Set a launch deadline

18. Editing process
Fuck Editing

19. Formatting / design

20. Design

21. Formatting
› InDesign for print / CreateSpace
› Re-done in Jutoh for Kindle and ebooks
› Need a higher standard for book shops
› 6 x 9 inches for normal books
› 5 x 8 inches small books

22. Launch / Marketing

23. Marketing
› Book Marketing Canvas
› Landing page and email list
› KDP Giveaway
› Ambassador group
› Amazon reviews
› Book content
› Cross promo (Instagram)
› Testimonials board
› Influencer outreach
› Podcast interviews
› Thunderclap
› Sales page
› Amazon page
› Share page
› Upviral
› Product Hunt

29. Results - All books
› 4 books published in 2 years
› 55,000 total orders (25,000 free)
› 700+ reviews across .com, .com.au and .co.uk at 4.8 average
› 11 translations sold
› All books hit #1 in at least 1 category in the paid listings
› Distribution deal coming

30. Results - 7 Day Startup
› 10,000 free downloads in first week
› 20,000 sales since
› 7 translations sold
› Got to #1 in small business and #1 in startups
› Currently #2 in Small business and #3 in Startups
› 346 reviews on amazon.com at 4.7 average

34. Results - Create or Hate
› 11,742 free downloads in first week
› Currently#2 in Creativity and #2 in innovation
› 117 reviews on amazon.com, .co.uk and .com.au at 4.9 average
› 30+ unsolicited testimonials
› Real people made stuff!

36. Monetization
AMAZON SALES
ONLINE SALES
AUDIBLE
TRANSLATIONS
CREATESPACE PHYSICAL SALES
PUBLIC SPEAKING
INFO PRODUCTS
MEMBERSHIP

38. Tools
› DC
› Facebook Group
› WordPress
› Dribble
› Google Docs
› Trello
› Thunderclap
› Upviral
› Drip
› OptimizePress / LeadPages
› InDesign
› Jutoh
› Amazon KDP
› CreateSpace

39. People and content
› Derek / Marleen
› Tom Morkes
› Elisa Doucette
› Chris O’Byrne
› Derek Murphy
› Tom Morkes Canvas
› WP Curve Book Marketing
› Peter Shankman Writing on Planes
› Big Magic / War of Art / Create or
Hate

40. @thedannorris on Instagram, Snapchat, Twitter
and here on Facebook.