Social media strategies for ecommerce solutions by Webchanakya - It includes basic structure and ideology behind the basics structure of E commerce Marketing

1. Digital Marketing & Branding
Strategies for Ecommerce Solution’s

2. About webChanakya
WebChanakya is Integrated Digital Marketing. It is founded by
Mitul Dhadhania with an objective to change the way Industry
Looks and Works in Online Marketing Industry. We are melting
point of Expertise Experience and Skilful Professionals from
the online arena.
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

3. WebChanakya's process
First we understand your "Industry"
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

4. WebChanakya's process
Second we understand your "Company"
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

5. WebChanakya's process
Third we understand your "Target Audience"
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

6. WebChanakya's Process
Strategy
Promotion
Conversion
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

7. WebChanakya's Process
Strategy
Promotion
Conversion
We make Strategy on campaign combining
our study on Industry, Company, Targeting
Audience.
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

8. WebChanakya's Process
Strategy
Promotion
Conversion
According to strategy we start Enhancing
your brand value, We reach your potential
crowd through different digital mediums and
thrust your conversion.
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

9. WebChanakya's Process
Strategy
Promotion
Conversion
We drive traffic strategically and convert traffic
into conversion by website optimization.
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

10. WebChanakya's Ecommerce Solution !
WebChanakya being an Digital Marketing Company offer
from customised to complete solutions for any E-commerce
platform.
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

11. WebChanakya's Ecommerce Solution !
WebChanakya being an Digital Marketing Company offer
from customised to complete solutions for any E-commerce
platform.
We provide dynamic eCommerce marketing strategy,
which can bring potential mass audience to your web
platform and produces business.
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

12. WebChanakya's Ecommerce Solution !
We provide services understanding the market of E-commerce
Industry.
Search Engine Marketing Social Media Optimization
E-mail Marketing Pay Per Click Advertising
Mobile Targeting Marketing
Affiliate Marketing
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

13. WebChanakya's Ecommerce Solution !
We provide services understanding the market of E-commerce
Industry.
Search Engine Marketing
E-mail Marketing
Affiliate Marketing
We optimize your Ecommerce store
according to search engine guide lines.
We build a online presence of website on
business listing sites like Google, Justdial,
Yelp.
We manage Online Reputation and take care
about reviews on Google, and other review
websites. Blog Creation, Optimization
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

14. WebChanakya's Ecommerce Solution !
We provide services understanding the market of E-commerce
Industry.
Search Engine Marketing
E-mail Marketing
Affiliate Marketing
Email Marketing is a very important sales
driver for E - Commerce.
We Plan, Strategies, Schedule and Execute a
proper Email marketing campaign to drive
sales on E commerce website during peak
selling periods.
We Plan annual email strategy as India has
lots of festivals so we plan an execute email
campaign prior of festivals.
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

15. WebChanakya's Ecommerce Solution !
We provide services understanding the market of E-commerce
Industry.
Search Engine Marketing
E-mail Marketing
Affiliate Marketing
Online Shopping provides various stuff right
in front of our home doors.
Many people today consider to shop online.
And so Affiliates can make big deal out of
these shopping websites.
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

16. WebChanakya's Ecommerce Solution !
We provide services understanding the market of E-commerce
Industry.
Social Media Optimization
We optimize all social media platforms for Pay Per Click Advertising
your business by which people can easily
search you on social media & make them like,
plus, tweet you.
Mobile Targeting Marketing
We create your Social Media Presence in
sense of look and feel, content, comments,
mention.
You will Live Social Media !
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

17. WebChanakya's Ecommerce Solution !
We provide services understanding the market of E-commerce
Industry.
Social Media Optimization
Pay Per Click Advertising
Mobile Targeting Marketing
The Pay Per Click Program is aimed
at delivering the maximum ROI for
your PPC expenditures with an eye on
high conversions, higher Click Thru
Ratio (CTR) and lower cost of
customer acquisition.
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

18. WebChanakya's Ecommerce Solution !
We provide services understanding the market of E-commerce
Industry.
Social Media Optimization
Pay Per Click Advertising
Mobile Targeting Marketing
We all know that our targeted
customer is on mobile ! We manage
your mobile advertising campaign on
platforms like Admob, facebook
mobile, etc.
We optimize and manage campaign’s
to get you maximum benefits from
least spending.
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

19. WebChanakya's Ecommerce Solution !
Adding to mentioned services, we provide services understanding
the market of E-commerce Industry.
We also provide on-site and off-site promotional strategies
According the season, festivals and days, collaborate the
given services or products as schemes, converting a consumer
into loyal customer, motivating a customer purchase, stablishing
human affection with customers.
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

20. Part 3 - Activities for Ecommerce Company
Email Marketing
Consider sending emails that offer discounts or
specials, the opportunity to enter a contest or
receive a giveaway, or that have valuable
content like articles.
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

21. Part 3 Activities for Ecommerce Company
- ( Spontanious )
Email Marketing
Contest Marketing
Contest marketing is frequently used in
conjunction with email marketing and discounts.
In exchange for providing an email address,
name, and a social media like or share.
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

23. Contest marketing Example : Amazon India Latest Contest to increase
Like
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

24. Contest marketing Example : Amazon India Gained 44 M likes in just 3
weeks span !
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

25. Additional Activities for Ecommerce Company
Email Marketing
Contest Marketing
.
Video Marketing
Display ads, online or in print and video
advertising are good tactics for building
awareness, letting potential shoppers
know that a store exists and what it has
to offer.
Example : Jabbong - Be You Anthem,
Amazon - Services,
Kitkat - Ghar wali diwali
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

26. Rule of Creating Strategy
In order to have a successful strategy, it is important to not loose focus and aim
to create a long-term social media and Digital Marketing strategy. If your
strategy adds real value to the lives of customers then you will retain them.
Focus on the people and not the technology. The
technology is not what drives revenues.
People
Build more conversations then focusing on campaigns.
Building long-term relationships you will be able to
build trust and connection with them, which will
eventually convert into higher and more consistent
revenues.
Engagement
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

27. The Brand Prospective
V/S
The Customer Perspective
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

28. The Brand Prospective
 Customers connect with us because they want to
learn about new products.
 Because they want information from us
 They want us to engage with them to create the
community
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

29. The Customer Prospective
 I'm connecting to you in the social network because I actually just want
discounts and special offers.
 I don't want questions and polls and contests
 I also want you to acknowledge the problems.
 I want you to solve my issues.
 I want you to point me in the right direction.
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

30. So, its Simple ! Every Business got his customer sitting on digital media
platform and waiting for Feed from the most liked “ Brand’s ” !
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

31. Social Media Strategy
Entering the Social Media environment can be intimidating if you do not have a
robust strategy in place
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

32. How we do it !
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

33. Pre-Planning
 Website
 Min. 2-3 Landing pages
 Create Branded Social Media profile
 Blog
 Mailing services
 Chat / Support services
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

34. Attract
Traffic Source
 Search Engine Optimization
 Social Media
 Specify and Targeted Advertising
 Create or Participate in Community
 Using review services
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

35. Interact
Engage with audience
 Email Campaign
 Interactive blog
 Social Media communication
 Powerful and engaging Video Marketing
 Helping other via forum/communities
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

36. Convert
Generate Inquiries
 Inquiry Form On Website and Landing Page
 From Social Media (Facebook , B2B, Twitter)
 Call for Action ( Using Landing Page)
 Offers and Promotions
 CRM for Inquiry Management and follow-ups
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

37. Take it offline
Take is Offline
 Calls and follow-ups
 Meetings
 Negotiation and Offers
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

38. Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

39. Overview of Generating traffic on Website !
Via Social Media and Search Engine Marketing !
Blog
Twitter Website
Facebook
YouTube
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/

40. Hope you have good time !
Thank You !
Webchanakya - Ecommerce Solution's - http://www.webchanakya.com/e-commerce-solutions/