20. Key Takeaways
Using outdated web styling gives the appearance
of a stale website.
Be wary of customizing ‘official’ GT logos,
trademarks.
Using very technical descriptions and text may
detract intended audiences (read: public, media,
graduate students).
34. Is Your Website Public?
If so, you must adhere to 508 Accessibility
Requirements for your website, content, images,
and documents.
See: http://www.gatech.edu/accessibility/
35. Accessibility Requirements
At a minimum, you’ll need to have:
• ‘Alt text’ on each and every non-descriptive
image describing it.
• Meaningful link text (not click here).
• Responsible layout and content usage:
• Not using tables for layouts
• Using header text appropriately
• Using contrasting colors for background/
text.
36. Consider Your Audience(s)
When creating pages, updating content, or
building a website, consider who might be
visiting your website.
Roles include:
• General Public.
• Prospective Graduate Students.
• Prospective Faculty.
• Current Students, Faculty.
• Media and Communications.
Build your websites to meet these end-users.
37. Consider Your Assets
Remember that videos, images on your website
are critical to the visual identity as well as
potential articles and news.
Photos and images should be available in large
quality (>1200pixels) as needed.
Videos should be available through services
which allow captioning.
38. Consider Your Pages
Content is king.
Consider organizing content into individual menu
items based on roles or usage.
Examples being Research, Publications, People,
News, Events, Contact Information.
What kinds of content are you looking for on a
website?
40. Why Reinvent the Wheel?
Georgia Tech has up-to-date resources, assets,
and templates that make digital web
communication and websites easy to build!
41. What is a CMS?
Georgia Tech uses content management
systems for most websites on-campus.
46. Professional Web Presence
Use the on-campus WordPress installation to
create a website for your research and work.
• http://pwp.gatech.edu/
47. Professional Web Presence
Request a website for your own personal needs.
• Use your GT account name as the site name
and URL if desired.
Test with WordPress, a content management
system for websites on campus, with the goal of
building what you would think is an ideal website
for a personal need.
Show and tell what you built and why.