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The Power of Social Media in a PR Campaign

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Webbed Marketing

Bill Balderaz talks about The Power of Social Media in a PR Campaign at PRSA Akron Chapter’s 2009 Social Media Summit. Who isn’t using social media? Why PR pros need to respect the power of social media and its constant influence. Bill Balderaz is the founder of Webbed Marketing, http://www.webbedmarketing.com.

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The Power of Social Media in a PR Campaign Bill Balderaz Webbed Marketing www.webbedmarketing.com @bbalderaz
Sound Familiar? ,[object Object],[object Object],[object Object]
Sound Familiar? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sound Familiar? ,[object Object]
A Trip Through Time ,[object Object]
Other Parallels ,[object Object],[object Object]
Other Parallels ,[object Object],[object Object]
Other Parallels ,[object Object],[object Object]
Teach a Man To Fish… ,[object Object]
Teach a Man To Fish… ,[object Object]
Teach a Man To Fish… ,[object Object]
Agenda ,[object Object],[object Object],[object Object]
What is a Social Network? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Social Network? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Social Network? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Social Networks Matter ,[object Object],[object Object],[object Object],--BrandWeek
Using Social Media in YOUR Public Relations Plan
Set Clear Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Determine the Hook ,[object Object],[object Object],[object Object]
Determine Distribution Plan ,[object Object],[object Object],[object Object],[object Object]
Determine Distribution Plan ,[object Object],[object Object],[object Object]
Case Study: Shizuka New York ,[object Object],[object Object],[object Object]
Shizuka New York ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We Set Clear Goals ,[object Object],[object Object],[object Object]
Used that Compelling Hook ,[object Object]
Determined the Best Distribution Plan ,[object Object],[object Object],[object Object],[object Object]
SEO Press Release
SEO Press Release
Blogger Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogger Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Video ,[object Object],[object Object],[object Object],[object Object]
Video ,[object Object]
Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks ,[object Object],Source Pages/Visit % New Visits stumbleupon.com 1.17 98% prweb.com 3.15 81% newyork.citysearch.com 3.88 90% beauty.ivillage.com 2.11 98% spafinder.com 3.49 79% cnbc.com 1.51 21% elvacilon.lamusica.com 2.21 94% mizfitonline.com 1.04 100% mixx.com 1.05 93%
Social Networks ,[object Object]
Web Results Ice Rocket Web results were at 3,960 at the beginning of May and are now up to 20,700
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Social Today ,[object Object],[object Object],[object Object],[object Object],[object Object]
Attendee Examples
Attendee Examples
Attendee Examples
Attendee Examples
Questions & Comments Bill Balderaz [email_address] www.webbedmarketing.com Twitter: @bbalderaz

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