Webbed Marketing's co-founder and chief optimism officer, Bill Balderaz, along with our social media darling, Rebecca Roebuck, are revealing the release of a new social media monitoring tool. This impressive social media service works in real-time, collecting information from sources including blogs, wikis, message boards/forums, video/photo sharing Web sites, mainstream media blogs, microblogs and social networks.

1. "How To Use Social Media To Drive Your Destination Business" Amy Marshall, Webbed Marketing May 6, 2009

2. Webbed Marketing Internet Strategy

9. Parallels

10. Parallels

11. Parallels

12. What do you believe? (source: The Open Brand) Companies use marketing to control their message Customers influence the messages marketers send Companies own and orchestrate the brand Customers co-create the brand Feedback only happens when brands invite it Customers give feedback, expect to be heard and make noise if they’re not Ideas that matter come from the brand Customers have ideas that matter to other customers The web is for extending campaigns (if there is leftover budget) Customers start with the web or end with the web – and increasing do both Online chatter is white noise Consumer online chatter is a crystal ball and a sounding board Bloggers are amateurs who should stick to their day jobs Customers trust bloggers as the new tastemakers and truth tellers

14. What is Social Media?

16. Social Media Travel Sites

19. Why Social Networks Matter

20. Social Networks Are Very Visible Consumer Generated Media (Content) Many time will rank above an official Website!

21. Everyone Builds Content

22. Tracking Search Patterns with Google Trends

23. Keyword Research Tool – SEOBook.com

24. Social Media Trends for Hocking Hills

26. Hocking Hills Daily Search Volume

27. Searches by Social Media Source

28. Demographics for Hocking Hills

29. Gender & Age of Hocking Hills Influencers

30. Where are the Influencers?

31. Examples of Posts

32. “ Hocking Hills” on Twitter

34. Where to Focus for the Best ROI

37. Define a Social Media Strategy That Can Be Executed AND Delivered!

44. Using the Specific Social Media Tools

45. Facebook

47. Facebook – Connecting

48. Facebook Group

49. Facebook Fan Page

50. Facebook Pages vs Groups

51. Twitter

55. www.search.twitter.com

56. Twitter Home Page

57. Key: Finding People to Follow!

58. YouTube

60. YouTube Tens of thousands of views!

61. YouTube Channels for “Hocking Hills”

63. TripAdvisor

65. Other Social Media Ideas for Travel