Building digital capacity for the arts - seminar 1 Mobile applications, apps and appiness Mark Bamber, Trainer, BBC Academy A review of apps which will look at some of the emerging smart-phones and tablet apps that are coming onto the market as well as audience expectations, commissioning processes and business models BBC Academy and Arts Council England have joined forces to offer training and guidance to the arts sector across England on how to maximize the creation and distribution of high quality arts content for audiences on digital platforms, including online, mobile and internet protocol television. The Building Digital Capacity for the Arts programme, announced in September 2010, will support the development of the arts sector's media production skills by bringing together the BBC Academy's media and digital experience with the Arts Council's extensive knowledge of the arts sector. The initial programme runs from March 2011 - August 2012 and will consist of a launch event, practical seminars, an online guide to commissioning, facilitated masterclasses and an online resource of filmed and streamed content. For more information visit http://www.artscouncil.org.uk/digitalcapacity

1. Welcome to
Mobile Applications
Apps and Appiness
Mark Bamber

2. Who am I?

3. Where are we going?

4. Mobile Apps are “mainstream”

5. Evolution of Mobile

6. Handsets
Symbian OS iPhone OS BlackBerry OS Windows Mobile Linux Palm OS BREW Android
Basic Phone Feature Phone Smart Phone iPhone
Cheap Price Large Screen Email, Internet Touch Screen
Text Message Ring Tones Applications/ Portable Media
Browser Games Functionality GPS/Maps
Camera Full Qwerty Keyboard Apps
Video Extend Memory Wi-Fi

7. It’s called
“smartphone”
for a reason

8. It’s called “smartphone” for a reason
location GPS push
humidity video pressure
speed photo light motion
weight connect proximity
temperature scan compass height
sound Accelerometer health distance
shake realtime pull

9. Smartphone as % of total handset sales

10. UK Smartphone Users
18m UK Smartphone Users (37% of all UK mobile users aged 13+)
23m (half UK adult population) are using mobile internet, including
mobile apps.
By 2015, 75% of the UK population will own a smart phone and tablets
will reach 50% penetration.
Within the next five years, more users will connect to the Internet over
mobile devices than desktop PCs.
By 2012 the mobile internet market will be twice the size of
desktop, and by 2013 mobiles will replace PCs as the primary means
by which people access the internet.

11. Smartphones vs Non-Smartphones
11.4
Email
64.5
13.1
Social Networking 54.7
7.9
News 41.9
7.7
Search
40.7
5.4
Maps
38.7
1.7
Non
Watched TV 13.9 smartphone
Online Retail
1.8
11.0
Smartphone
Source: ComScore / M:Metrics, 3 months ending Nov 2010

12. Smartphone Forecast by OS
80.00%
70.00%
60.00%
Symbian
50.00%
Apple
40.00% RIM
30.00% Android
Microsoft
20.00%
Others
10.00%
0.00%
05
06
07
08
09
10
11
12
13
14
-10.00%
20
20
20
20
20
20
20
20
20
20
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13. Smartphone Platforms
Apple iPhone iOS BlackBerry/RIM Google Android Symbian (Nokia)
Windows Phone 7 Palm webOS Nokia MeeGo Samsung Bada

14. Smartphone Forecast by OS
Native App Hybrid HTML Wrapper Widget Flash Shortcut
• iPhone Objective-C
• Android Java
• Blackberry Java
• Nokia Symbian C
• Java ME Java
• Windows Mobile C, C++
• Palm JavaScript, HTML, Ajax
• Nokia MeeGo C, C++
• Flash ActionScript
• W3C Widget HTML5, CSS, JavaScript

15. Cross Platform . . .
Expensive =
OUCH

16. Developer Tools

17. Mobile makes money

18. Apps per user
iOS users have an average of 37 apps on their devices, compared to 22 for Android
users and 10 for BlackBerry users
US iPhone users download 60 apps a year

19. Most Popular Categories of Apps

20. Apps on Tablet’s, Smart TV’s & more devices

22. BBC Apps
What is a mobile app?
• A mobile app is a BBC product delivered through a mobile app store.
There are two types of BBC mobile apps:
Enduring apps
– Enduring propositions that have an indefinite lifespan that the
audience expects from the BBC (BBC pillar products: News, Sport
& iPlayer for UK)
Topical app
• A proposition that delivers significant reach and impact with a defined
lifespan (Glastonbury, Dr Who, WorldCup).

23. BBC News iPad

24. BBC iPlayer

25. BBC Worldwide

26. The Biggest Threats Today!
Data Plans
Network Speed
Battery Life
Fake Apps and Viruses
Location & Social
Wi-Fi Networks

27. Mark Bamber
Thank You!