Ludivine Durand

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Web à Québec

Présentation de Ludivine Durand dans le cadre du Web à Québec 2021. Piste communication et marketing.

Marketing

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Nous vivons dans un monde où les univers physiques et numériques sont de plus en plus imbriqués : les objets connectés et les environnements intelligents permettent de prendre le pouls des événements en temps réel, avec beaucoup de précision, et d’y réagir. La masse de données qui en résulte peut être exploitée à l’aide d’algorithmes pour y déceler des régularités qui alimentent ensuite nos décisions et orientent ensuite nos actions. La Commission de l’éthique en science et en technologie s’intéresse aux enjeux éthiques liés au déploiement des objets connectés et à l’exploitation des données massives, tant par l’entreprise privée comme par les pouvoirs publics. Quels sont ces enjeux et quels sont nos leviers pour y faire face?

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Service design is no longer new or unknown. The practice is maturing as service design firms gain experience and organizations start to bring service design in house. Journey maps are all the rage, and everyone is talking about designing for the end to end customer experience. So what does it take to be a great service designer? What need do service designers address? What is the craft of service design? How might you build service design into your team? How do you scale it?

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For the past six years, our team has been working on an OSS tool for citizen engagement called Polis, now in use by governments and political parties around the world. Through case studies and a brief introduction to the kinds of problems in governance which may prove to be amenable to machine learning, we’ll consider possible near and far future democratic systems inspired by advances in computing.

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Les possibilités de la quatrième révolution industrielle sont infinies. Cette présentation, présentée par le dirigeant principal de l’information du Canada, portera sur la façon dont le Canada prévoit saisir les occasions d’adopter une approche de «gouvernement numérique». Il explorera les principaux succès et échecs du Canada dans le domaine du numérique et la façon dont il prévoit réimaginer sa relation de service avec les citoyens.

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Le travail d’équipe est maintenant au centre de la majorité des organisations et des entreprises. Et de plus, une équipe performante devient un moteur de développement important au sein de celles-ci. Les organisations doivent cultiver le plein potentiel de leurs équipes afin de rester compétitives. Alors, que faire avec son équipe actuelle afin qu’elle devienne performante? Au cours de cet atelier interactif, les participants découvriront par l’action le résultat de recherches qui convergent vers des évidences que nous avons tendance à oublier pour rendre nos équipes performantes.

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Growing organizational research capacity requires both bottom-up and top-down changes that can be daunting to tackle. Hana Nagel will examine the challenge of scaling research ops through the lens of social change theory, showing how service design and systems thinking can be used to create a strategy to increase research’s impact on product. By building collaboration, connection and community, you can bring enough people together to turn research ripples into waves.

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Tout système utile doit nécessairement devenir complexe. Non seulement le code tourne au pire, mais la charge cognitive imposée aux opérateurs est toujours croissante. Il n’est pas suffisant de prendre une approche centrée sur la propreté du code pour que nos systèmes soient opérables : nous avons également à comprendre comment nous formons nos modèles mentaux de nos systèmes, ce qui constitue une bonne abstraction, et savoir quels états internes exposer aux observateurs.

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Many industries and large organizations are in relatively short cycles of design and redesign. This is expensive and often makes products and brands incoherent. Design and brand can have remarkable long term impacts on business and the world when tied to the authentic, long term goals. Ben will speak about the process of creating brand systems for some of the most strangely complex sports brands in the world from the Vancouver 2010 Olympics to century-old organizations like the Canadian Olympic Team and National Sport Organizations. Each brand foundation has been intimately tied to the high level mission. The results have been surprising. Generating revenue. Saving money. Increasing recognition, partnerships, and pride. And, some would even say, winning medals. Let’s design brands that last.

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Quels sont les défis et occasions à saisir pour l’éducation dans le déploiement du numérique?Le numérique est présent dans les établissements d’enseignement du Québec depuis longtemps. Pourtant, le réel virage, qu’on dit pédagonumérique, est plutôt récent. De la fin des années 1970 jusqu’au déploiement massif des tableaux interactifs au tournant 2010, en passant par l’adoption des GAFAM par le milieu scolaire, cet atelier remet en perspective le passage d’une dynamique « Pour ou contre le numérique en éducation? » à une approche « Pourquoi et comment », toujours dans le but de favoriser la réussite du plus grand nombre d’élèves.

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Pour exceller en développement Web, on doit toujours être au courant des dernières technologies, des derniers langages, des dernières librairies… et rapidement s’adapter ou comprendre de nouveaux concepts. De plus en plus, on entend souvent parler d’intelligence artificielle sans trop comprendre la place qu’elle occupe en Front End. Est-ce pertinent pour un développeur Web d’apprendre l’AI? Et, en 2019, on fait quoi en Front End avec l’AI? En abordant les bases du deep learning, je vous parlerai d’outils récents qui vont influencer le Front End et vous montrer qu’apprendre l’AI est accessible à tous.

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À l’ère de l’instantanéité où utiliser des applications en tout genre est véritablement ancrée dans notre quotidien, nous tenterons de voir comment certaines fonctionnalités sont pensées et conçues de manière à faire revenir l’utilisateur toujours plus et toujours mieux. C’est en s’appuyant principalement sur les applications de messageries instantanées que j’aimerais démontrer la façon dont notre dopamine est stimulée de manière à nous rendre accros aux produits. En tant que designer UX, je pense qu’il est devenu indispensable d’être conscient de certains enjeux, de façon à tendre vers des conceptions plus éthique et plus respectueuse de l’utilisateur. Cette conférence s’adresse principalement aux designers, aux « product manager », aux « product owner » et à toute personne oeuvrant à la définition des fonctionnalités d’un produit.

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De plus en plus d’outils numériques favorisent la participation active des citoyens dans l’évolution des programmes, politiques et services publics. Au-delà des plateformes utilisées, quels sont les facteurs de succès pour s’assurer que les consultations donnent les résultats escomptés? Présentation de deux outils de consultation publique en ligne (Citizenlab et Décidim) et discussion avec Wendy Magermans, experte chez Citizenlab, et Carol Cotton, directeur général du TechnoCentre TIC.

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Plusieurs médias font face à une crise d’envergure. Malgré des investissements majeurs en numérique, les revenus ne sont plus au rendez-vous. Le nombre de salles de presse diminue constamment, les journaux ont énormément de difficultés à rentabiliser leurs opérations et les dollars publicitaires ont grandement migré vers Facebook et Google. Comment les médias peuvent-ils compenser cette perte et survivre dans ce monde numérique? En se basant sur les meilleures pratiques des grands médias de ce monde et avec un petit budget de recherche UX, Le Devoir a effectué un virage numérique en 2015 qui lui permet aujourd’hui de bien s’en tirer. Découvrez les leçons que Le Devoir a tirées de ce travail, lesquelles peuvent s’appliquer aux autres médias et comment la recherche UX peut aider dans les circonstances, même avec un petit budget.

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As marketers in the digital era, we are inundated with numbers. We intuitively understand what those numbers mean. 10,423 visits to my website are 10,423 visits! And, we intuitively understand the mean: “Our paid search traffic converts, on average, at 2.7%.” But, there is a lot more to statistics than just total counts and averages. For marketers who want to effectively interpret the numbers with which they are presented, as well as extend their use of data by collaborating with data scientists to deploy predictive models and applying machine learning to their work, developing a deeper statistical intuition is key. In this session, Tim will explore this topic, including walking through examples of thinking analytically about common digital data and what that means for the digital marketer. Attendees will leave the session with a new and useful perspective about the data, tools, reports, and analyses with which they interact on a daily basis.

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Ludivine Durand

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