The Future of Google Analytics (GAUC / Trever Claiborne)

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The Future of Google Analytics
Today and Tomorrow

Trevor Claiborne
Product Marketing Manager, Google Analytics
@tclaiborne

View the video on YouTube:
http://www.youtube.com/watch?v=3KaHlt5pKSY

Agenda
• The Making of Google Analytics v5
• What’s New in Google Analytics v5
• The Future of Google Analytics

Google Confidential and Proprietary 4

“THIS ISN’T
WORKING”

Google Confidential and Proprietary 6

Summary: The Making of
Google Analytics v5

TAKING YOUR
SITE FURTHER
UP AND TO THE
RIGHT

Google Confidential and Proprietary 12

What’s New in Google
Analytics v5

Google Confidential and Proprietary 13

View the video on YouTube:
http://www.youtube.com/watch?v=Y14qGVW4n8A

Multi-Channel Funnels - Pilot

6
Google Confidential and Proprietary

Paid Search

Organic Search

Display Clicks

Affiliates

Social Networks

Email Marketing Conversions

Direct Visitation

Offline (via vanity URLs)

7

Conversion Driving or Assisting?

High Assist / Lead Ratio Low Assist / Lead Ratio
Social Media
Direct
Display Ads

Referrals Email

Paid Search
Organic Search

22

Google Confidential and Proprietary

Summary: What’s New in
Google Analytics v5

Google Confidential and Proprietary 24

HELP
THE
COMPANY

Google Confidential and Proprietary 26

Attribution
SEO HELP
Social THE
Mobile MARKETER
Display

Google Confidential and Proprietary 27

HELP
YOU

Google Confidential and Proprietary 28

Summary
• The Making of Google Analytics v5
• What’s New in Google Analytics v5
• The Future of Google Analytics

Google Confidential and Proprietary 31

What to do now?

1. Use GA v5
2. Give us feedback

Google Confidential and Proprietary 32

Thank you!
Trevor Claiborne
Product Marketing Manager, Google Analytics
@tclaiborne

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The Future of Google Analytics (GAUC / Trever Claiborne)

1. The Future of Google Analytics Today and Tomorrow Trevor Claiborne Product Marketing Manager, Google Analytics @tclaiborne

2. View the video on YouTube: http://www.youtube.com/watch?v=3KaHlt5pKSY

3. LORD OF THE RINGS

4. Agenda • The Making of Google Analytics v5 • What’s New in Google Analytics v5 • The Future of Google Analytics Google Confidential and Proprietary 4

5. The Making of Google Analytics v5

6. “THIS ISN’T WORKING” Google Confidential and Proprietary 6

8. GOOGLE ANALYTICS IS GLOBAL

9. Four Engineers

10. Building features in v5

11. Summary: The Making of Google Analytics v5

12. TAKING YOUR SITE FURTHER UP AND TO THE RIGHT Google Confidential and Proprietary 12

13. What’s New in Google Analytics v5 Google Confidential and Proprietary 13

14. View the video on YouTube: http://www.youtube.com/watch?v=Y14qGVW4n8A

15. It keeps coming

16.

17.

18.

19. Web 1.0 Web 2.0 Make the Web Faster

20.

21. Multi-Channel Funnels - Pilot 6 Google Confidential and Proprietary

22. Paid Search Organic Search Display Clicks Affiliates Social Networks Email Marketing Conversions Direct Visitation Offline (via vanity URLs) 7

23. Conversion Driving or Assisting? High Assist / Lead Ratio Low Assist / Lead Ratio Social Media Direct Display Ads Referrals Email Paid Search Organic Search 22 Google Confidential and Proprietary

24. Summary: What’s New in Google Analytics v5 Google Confidential and Proprietary 24

25. The Future of Google Analytics

26. HELP THE COMPANY Google Confidential and Proprietary 26

27. Attribution SEO HELP Social THE Mobile MARKETER Display Google Confidential and Proprietary 27

28. HELP YOU Google Confidential and Proprietary 28

29.

30. Summary: The Future of Google Analytics

31. Summary • The Making of Google Analytics v5 • What’s New in Google Analytics v5 • The Future of Google Analytics Google Confidential and Proprietary 31

32. What to do now? 1. Use GA v5 2. Give us feedback Google Confidential and Proprietary 32

33. Thank you! Trevor Claiborne Product Marketing Manager, Google Analytics @tclaiborne

The Future of Google Analytics (GAUC / Trever Claiborne)

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