Conversion Hotel 2016 - Annie Cushing

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This document contains tips and recommendations for setting up and customizing Google Analytics dashboards and reports. It includes instructions on tagging campaigns, customizing channels, filtering views, avoiding unreliable reports, filtering out bots, keeping visitors on site, and using referral exclusions or cross-domain tracking. Discount offers are provided for various analytics-related templates, courses and training.

Präsentationen & Vorträge

@AnnieCushing
Use Impact Visuals Above, Move Presentation Title As Needed
TITLE SLIDE ALTERNATIVE LAYOUT w/
IMAGE
The image part with relationship ID rId3 was not found in the ﬁle.

@AnnieCushing
MEDIUM WILL BREAK THE INTERNET

@AnnieCushing
bit.ly/ga-campaign-tagging

@AnnieCushing
Test
CUSTOMIZE YOUR CHANNELS

@AnnieCushing
Test
• Paid Social
• Partner
• Retargeting
• Affiliate
• LeadGen
• Ebook
• PDF
• Presentation
• TV
CUSTOM CHANNEL EXAMPLES

@AnnieCushing
Test
DON’T RELY ON JUNK REPORTS

@AnnieCushing
bit.ly/funnels-vs-acquisition

@AnnieCushing
Test
DON’T SEND VISITORS AWAY

@AnnieCushing
bit.ly/ch-links
$100 Off
Products
• Site Audit Template
• Analytics Audit Template
• Marketing Strategy Guide
• Lite Dashboard Course
• Basic Dashboard Course
$500 Off
Analytics Audit
$1,000 Off
On-Site Training
DASHBOARD DISCOUNTS

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Conversion Hotel 2016 - Annie Cushing

1. @AnnieCushing Use Impact Visuals Above, Move Presentation Title As Needed TITLE SLIDE ALTERNATIVE LAYOUT w/ IMAGE The image part with relationship ID rId3 was not found in the ﬁle.

2. @AnnieCushing

3. @AnnieCushing TAG CAMPAIGNS

4. @AnnieCushing

5. @AnnieCushing

6. @AnnieCushing

7. @AnnieCushing MEDIUM WILL BREAK THE INTERNET

8. @AnnieCushing

9. @AnnieCushing bit.ly/find-other

15. @AnnieCushing bit.ly/ga-campaign-tagging

16. @AnnieCushing Test CUSTOMIZE YOUR CHANNELS

17. @AnnieCushing Test

18. @AnnieCushing Test

19. @AnnieCushing Test

20. @AnnieCushing Test • Paid Social • Partner • Retargeting • Affiliate • LeadGen • Ebook • PDF • Presentation • TV CUSTOM CHANNEL EXAMPLES

21. @AnnieCushing bit.ly/channels-ga

22. @AnnieCushing FILTER VIEWS CAREFULLY

23. @AnnieCushing your view

24. @AnnieCushing your visitor

30. @AnnieCushing Test DON’T RELY ON JUNK REPORTS

31. @AnnieCushing

32. @AnnieCushing all social reports

42. @AnnieCushing bit.ly/funnels-vs-acquisition

49. @AnnieCushing bit.ly/social-junk

50. @AnnieCushing all user-based reports

51. @AnnieCushing

52. @AnnieCushing bit.ly/ga-bs

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59. @AnnieCushing all campaigns

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62. @AnnieCushing organic keywords

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68. @AnnieCushing Test DON’T SEND VISITORS AWAY

69. @AnnieCushing Test

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