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Measurements and Social Media

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Ken Fischer
Ken Fischer

Basics on social media metrics.

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Measurements in Social Media Ken Fischer [email_address] blog: web20blog.org twitter: @web20blog_org
Measure outcomes not hits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Distribution/Diversity Geographical Cumulative Demographics Buzz, Influence Incoming Links External Conversations
Measurements can reveal new information. Link Analysis Buzz
Audience participation comes gradually By Maxine Teller 11/6/2006
Social Media Pattern of Participation frequency Number of participants Power Law y≈1/x Picture by Hay Kranen / PD'
Don’t be fooled by the hype. Stick to the measurements. Gartner’s Hyper Cycle by Jeremy Kemp This slide may be freely shared hype reality
Ken Fischer [email_address] blog: web20blog.org twitter: @web20blog_org LinkedIn Facebook

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