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Welcome to the Age
of Creativity
@yellif
What is creativity?
“Free thinking and invention born from
curiosity.”
Steve Verna
Head of Marketing, Freesat
“Contrarian thinking.”
Pip Jamieson
Founder, The Dots
“Creativity is just connecting things.”
Steve Jobs
“Akon’uche' (craft and thought) is Igbo
word for 'creativity', but directly translated
it means 'human ability.
It reflects the fact we are all creative.”
It’s a compound word – craft and thought”
“Creativity is a phenomenon whereby
something new and somehow valuable is
formed”
Wikipedia
Age of Creativity
Four things driving the Age of Creativity
AI Neuroplasticity New platforms Ideas Economy
Creativity is the most desired skill of the future
In 2020In 2015
1. Complex Problem Solving
2. Critical Thinking
3. Creativity
4. People Management
5. Coordinating with Others
6. Emotional Intelligence
7. Judgement and Decision Making
8. Service Orientation
9. Negotiation
10. Cognitive Flexibility
1. Complex Problem Solving
2. Coordinating with Others
3. People Management
4. Critical Thinking
5. Negotiation
6. Quality Control
7. Service Orientation
8. Judgement and Decision Making
9. Active Listening
10. Creativity Source: World
Economic Forum
Introducing
Creative Superpowers
Maker Hacker
Teacher Thief
Maker
Only a Maker is an explorer able to to create
new ideas in culture.
Making creates the happy accidents that
fuel innovation
Art by Andreas Englund
“Make something, anything and see if it leads to an
idea. It’s the opposite process of having an idea first
and then spending ages trying to make it. Be
receptive, trusting, and allow yourself to be
vulnerable to your own ideas.”
Flo Heiss
Creation at Studio of Art & Commerce
“Making makes you bolder, braver and
better”
Laura Jordan Bambach
Creative Partner, Mr President
Art by Andreas Englund
Hacker
“A hacker is someone who seeks and exploits
weaknesses in a computer system or
computer network.”
Wikipedia
Hack
=
To cut or chop with repeated and
irregular blows
Wikipedia
“The hacker culture is a subculture of individuals who enjoy
the intellectual challenge of creatively overcoming and
circumventing limitations of software systems to achieve
novel and clever outcomes.”
Wikipedia
“The hacker culture is a subculture of individuals who enjoy
the intellectual challenge of creatively overcoming and
circumventing limitations of software systems to achieve
novel and clever outcomes.”
Wikipedia
Hacking = A State Mind
Naturally curious
Motivated by making things better
Enjoy taking calculated risks
Do not fear vulnerability
Makers, teachers and thieves
HACKING INCLUSION
Teacher
#HMTT
“The illiterate of the 21st century will not be
those who cannot read and write, but those
who cannot learn, unlearn, and relearn.”
Alvin Toffler
Futurist
#HMTT
Thief
“Originality is for people with
short memories.”
Grayson Perry
Artist
“When used well, thieving is the way
to create new ideas and things, faster,
better and with more fun.
Mark Earls
Herdmeister at Herd Consultancy
#creativesuperpowers
What would David do?
CREATIVE SUPERPOWERS

EXERCISE
Maker Hacker
Teacher Thief
CREATIVE SUPERPOWERS:
EQUIP YOURSELF FOR THE AGE OF CREATIVITY
NOW AVAILABLE ON AMAZON & HIVE & ALL GOOD
BOOKSHOPS
QUESTIONS
daniele@weareutopia.co

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