SXSW 2014: Trends Overview
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A broad sweep of some key trends that were discussed at SXSW this year.
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SXSW 2014: Trends Overview
- 2. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 WHAT IS SXSW?
- 3. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 A FESTIVAL DEDICATED TO… • Largest music festival in the world of its kind. • Over 2200 acts perform every year. • This year’s keynote speaker was Lady Gaga. • An incubator of cutting-edge technologies and digital creativity. • Has become the place to preview the technology of tomorrow today. • Past keynote speakers include Mark Zuckerberg, Elon Musk and Al Gore. • Seen as one of the best events at which to launch indie films. • In 2013 over 1200 films were submitted to SXSW.
- 4. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 HUMANOID THE FUTURE OF THE INTERNET
- 5. ................................................................................................................................................ The ideas and contents of this document are copyright © Table 19 Ltd. 2010 1. THE FUTURE OF THE INTERNET • The debate around our right to privacy • Marketing security • Encrypted messages and ephemeral communications • Virtual currency
- 6. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 THE SNOWDEN EFFECT TRANSPARENT MACHINES BY BEEPLE (PLEASE VISIT: http://www.beeple-crap.com/) Former NSA employee and whistleblower, Edward Snowden, delivered his keynote speech through Google Hangouts.
- 7. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 SECURITY AS A USP Speculation of the NSA’s activities have prompted the biggest tech companies to offer better data encryption Please see JWT Intelligence for their
- 8. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 EMERGENCE OF SECURE MESSAGING APPS “…'end-to-end encryption' is rapidly becoming the most useless term in the security lexicon. That's because actually encrypting stuff is not the interesting part. The real challenge turns out to be distributing users' encryption keys securely, i.e., without relying on a trusted, central service…” - Matthew Green, Gizmodo
- 9. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 DISAPPEARING APPS Over 350m “snaps” are sent everyday Users set photos to self-destruct between 1-10 secs.
- 10. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 A WORD FROM SIR TIM BERNERS-LEE "It's time for us to make a big communal decision…In front of us are two roads - which way are we going to go? Are we going to continue on the road and just allow the governments to do more and more and more control - more and more surveillance? "Or are we going to set up a bunch of values? Are we going to set up something like a Magna Carta for the world wide web”
- 11. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 VIRTUAL CURRENCY - BITCOIN ORIGINAL VIDEO POSTED HERE: https://www.ted.com/talks/paul_kemp_robertson_bitcoin_sweat_tide_meet_the_future_of_branded_currency
- 12. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 WHAT IS IT WORTH? ? 1 Bitcoin = $13 (2013) $800 (2014) ???
- 13. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 WHO IS ACCEPTING BITCOIN? Brands considering Bitcoin
- 14. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 DO WE EVEN NEED MONEY? Brands have already looked at interesting ways to replace currency
- 15. ................................................................................................................................................ The ideas and contents of this document are copyright © Table 19 Ltd. 2010 2. HUMANOID • How wearable tech is improving the human race • Traditional manufacturing disrupted • Our antagonising relationship with tech • Switching off
- 16. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 INTEL’S ‘MAKE IT WEARABLE CHALLENGE’ Found via The Creators Project
- 17. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 THE POTENTIAL BEHIND WEARABLES Communication Daily Life Health Monitoring Expression Becoming Superhuman Images sourced from Intel’s “Make it Wearable Challenge” website
- 18. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 VANDRICO INC MARKET INSIGHTS
- 19. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 3D PRINTING – THE POSSIBILITIES
- 20. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 BIOPRINTING - SAVING AND IMPROVING LIVES “3D printing of non-living medical devices such as prosthetic limbs, combined with a burgeoning population and insufficient levels of healthcare in emerging markets, is likely to cause an explosion in demand for the technology by 2015” (Gartner Inc. – Jan 2014)
- 21. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 RESTORING CULTURAL MONUMENTS An international team of architects are working on 3D printing the restoration of the Buddhas of Bamiyan that were destroyed by the Taliban in 2001.
- 22. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 ACCESSIBLE BESPOKE Three Over Seven is working on a way to allow people to scan their feet using their mobile phones. This scan will then be used to 3D print an absolutely perfect pair of shoes custom-made for your feet.
- 23. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 A ROBOT TAKEOVER
- 24. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 AN OXFORD UNIVERSITY STUDY PREDICTS…. ….that mobile robots and smart computers make it likely that occupations employing about half of today’s US workers could be possible to automate in the next decade or two (Bloomberg, infographic)
- 25. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 MAYBE LESS TIME WITH TECH IS BETTER ‘No Noise’ room at Selfridges London
- 26. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 OR NOT There are numerous apps out there to encourage mindfulness My Headspace Mental Workout Mindfulness App
- 27. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010
Hinweis der Redaktion
- The image on the left is of one of Google’s data centres. In the first part of this presentation I will be discussing some key topics that emerged at SXSW this year: The debate around our right to privacy Marketing security Encrypted messages and ephemeral communications Virtual currency
- Beeple aka Mike Winkelman. "The biggest thing that internet companies can do to protect their users is to put encryption on every page you visit.” – Snowden
- A trend that is integral to the issue of data privacy is the emergence of both self-destructing messaging apps (Snapchat) and end-to-end encryption messaging apps (Wickr, Armortext, etc.) Parents will be motivated to discuss internet safety and privacy with them at an increasingly early age. Brands are flocking to Snapchat to push short-term messages to a large target audience. “While Snapchat is frequently described as a social-networking app, its utility is more akin to messaging services like WhatsApp and Japan-based Line. The point is to serve as a medium for private messaging between friends, not to be a diffuse social graph like Facebook or an interest graph like Twitter.” (Cotton Dello, Forbes)
- Interview with the BBC
- https://www.ted.com/talks/paul_kemp_robertson_bitcoin_sweat_tide_meet_the_future_of_branded_currency
- Satoshi Nakamato is the P2P name for the creator(s) of Bitcoin (the system of virtual currency that trades in bitcoins). Bitcoin is a decentralized, anonymous electronic currency that first came into being in 2009. It's still not clear how far Bitcoin can go in establising itself in the mainstream economy, but there are quite a few large and small businesses accepting Bitcoin as a means to purchase goods and services. Why will the value be so high? Because the programme that produces Bitcoin will only create 21 million of them. At the moment 11 million have been discovered.
- Vodafone Fakka – in Africa where mobile is king, loose change is a real problem, instead of change vendors give ‘fakka’ or mobile credit.