Fresh Thinking the new world of tv
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Table19's latest Fresh Thinking session was an update on the future of TV and how we are changing how we watch.
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Fresh Thinking the new world of tv
- 1. ........................................................................................................... 19 July 2013 FRESH THINKING - THE NEW WORLD OF TV
- 2. ..................................................................................................................................................................................................A BRIEF HISTORY OF VIEWING ENTERTAINMENT…. Post-war era: incomes rise, new leisure activities, tv’s become more accessible Falling cinema admissions -> cinema closures -> more cinema closures… Rise of TV & VCRs…. Slight resurgence in cinema driven by the introduction of the multiplex VCR Multiplex 32m viewers 97.3% have TV 32m viewers 36.5% have TV It’s a Wonderful Life 30.1m views viewers Source: BARB, BFI
- 3. ..................................................................................................................................................................................................TV’S EVOLUTIONARY STEPS 1. SIMPLE TV 2. MULTI-CHANNEL 3. MULTI- FUNCTION 4. CONNECTED & CONVERGED 5. CLOUD Source: DLUK Forum, 18.7.13, Nigel Walley
- 4. ..................................................................................................................................................................................................TV’S EVOLUTIONARY STEPS 1. SIMPLE TV 2. MULTI-CHANNEL 3. MULTI- FUNCTION 4. CONNECTED & CONVERGED 5. CLOUD NOW Source: DLUK Forum, 18.7.13, Nigel Walley
- 5. ..................................................................................................................................................................................................THERE ARE 5 TYPES OF CONNECTED TV 1. Pay TV Platforms 2. Free TV Platforms 3. Integrated Smart TV Screen 4. Complementary Device (on TV) 5. Complementary Device
- 6. ..................................................................................................................................................................................................TV CERTAINLY ISN’T DEAD. BUT IT IS CHANGING…
- 7. ..................................................................................................................................................................................................AND WE’RE CHANGING HOW WE WATCH… Video on DemandCatch up TV Together they are increasing the amount of TV people are watching and catch up tv is extending tv viewing later into the night Source: TV Licensing
- 8. ..................................................................................................................................................................................................BUT NOT AS FAST AS SOME MIGHT THINK 89.7%89.7% of television viewing in UK took place at time of broadcast (2012) ‘As easy as it is to time-shift viewing, people still largely want to be in the moment when choosing what to watch. (BARB)’ Spokesperson for Thinkbox: ‘We watch linear TV to share the live experience with others and, sometimes, because we don’t know what we want to watch and can’t motivate ourselves to search for something. The schedules are expertly and lovingly curated for us and remain the trusted first port of call. We watch on-demand to fit all our TV into our busy lives and to catch-up when we’ve missed things – or when an on-demand subscription to a service like Netflix is the only way to watch something. Linear is convivial, VOD is controllable, both are satisfying and together they are increasing the amount of TV people are watching. Neither is a threat to the other.’
- 9. .................................................................................................................................................................................................. WE’RE GET USED TO LOOKING AT MORE THAN ONE SCREEN – BUT WHICH ONE IS THE SECOND SCREEN? Sources: Google Insight, Yahoo! Research 2012, Nielsen 70% 49% 20% The beta data from ComScore's Device Essentials shows tablets now account for an impressive 8 per cent of all UK web traffic, with 23.4 per cent of traffic coming from mobile in general. Read more at http://www.thedrum.com/opinion/2013/05/29/how-deliver-best-web-experience-users-tablet-web-browsing-booms#zbPQQwzPWtGeUs1Y.
- 10. ..................................................................................................................................................................................................MORE DEVICES ARE GIVING US MORE WAYS TO WATCH
- 11. .................................................................................................................................................................................................. AND WE HAVE THE OPTION OF STREAMING OR DOWNLOADING STREAMING DOWNLOAD RTSP HTTP DECODER DRM
- 13. .................................................................................................................................................................................................. 1. ENTERTAINMENT ON 2 SCREENS – XBOX 360 SMARTGLASS Dynamic content – map of Westeros whilst watching Game of Thrones Augmented & synchronised experiences Remember TV is a relaxing experience – needs to be seamless/easy
- 14. ..................................................................................................................................................................................................2. SECOND SCREEN CONNECTIVITY http://www.intrasonics.com/videos.html
- 16. ..................................................................................................................................................................................................4. ZEEBOX – SOCIAL TV WITHIN SKY+ APP
- 18. ..................................................................................................................................................................................................6. YOUTUBE PLAYLISTS The user becomes the programmer/curator. Create and share bespoke channels http://www.youtube.com/channels
- 19. .................................................................................................................................................................................................. 7. SKY EPG (EFFECTIVELY AN ON DEMAND WEBSITE ON YOUR TV)
- 20. ..................................................................................................................................................................................................CONCLUSIONS • The way we’re watching is changing but content is (and always will be) king • Live TV is still the most popular way to view – and will continue to be important (people want to be in the moment) • TV will continue to be more interactive – Active v Passive experience – content, mood – Triggers at key points in the content will trigger an action on another device e.g. character wearing > buy now • Consumers crave a more streamlined, simple user experience • We’ll see more play along/influence with what’s on TV - Choose your own adventure? / Live in programme voting, real-time influence over content • Be your own TV curator will become more mainstream - Branded content, customised second screen
Hinweis der Redaktion
- Fast facts….source: Ofcom Number of Uk homes with digital TV – 96.2% (q1 2012) Number of TV’s in the UK – 60m (end 2011) Claimed take-up of HD TV service – 42% (Q1 2012) Number of minutes of TV people aged 4+ watch each day – 242 minutes (2011 average) 1946: It’s a Wonderful Life one of most popular films 1956 – 36.5% of UK population own tv’s The 1966 World Cup win by England was the most watched programme of all time on British TV, a new survey has revealed. But among the most surprising shows to make the top 20 list are two episodes of Miss World, To The Manor Born and two James Bond films. The England v Germany World Cup final attracted more than 32million viewers on BBC1, narrowly beating the funeral of Princess Diana. Ranking all time top films In the absence of admissions data on individual films, top films can only be measured in terms of earnings at the box office. Inflation is a key factor affecting earnings and this needs to be borne in mind against some of the figures quoted in this chapter (however, some figures are adjusted for inflation). Most of this chapter relates to actual box office receipts from 1989 onwards (though coverage of box office figures for some high earning films goes back to 1975), so can be categorised as all time top films since it is unlikely that anything produced before 1989 will have earned more in nominal terms. Table 3.1 Top 20 films at the UK box office, 1989–2011 Title Country of origin UK box office total (£ million) UK distributor Year of release 1 Avatar USA 94.0 20th Century Fox 2009 2 Toy Story 3 USA 73.8 Walt Disney 2010 3 Harry Potter and the Deathly Hallows: Part 2 UK/USA 73.1 Warner Bros 2011 4 Mamma Mia! UK/USA 69.2 Universal 2008 5 Titanic USA 69.0 20th Century Fox 1998 6 Harry Potter and the Philosopher’s Stone UK/USA 66.1 Warner Bros 2001 7 The Lord of the Rings: The Fellowship of the Ring USA/NZ 63.0 Entertainment 2001 8 The Lord of the Rings: The Return of the King USA/NZ 61.1 Entertainment 2003 9 The Lord of the Rings: The Two Towers USA/NZ 57.6 Entertainment 2002 10 Casino Royale UK/USA/Czech 55.6 Sony Pictures 2006 11 Harry Potter and the Chamber of Secrets UK/USA 54.8 Warner Bros 2002 12 Pirates of the Caribbean: Dead Man’s Chest USA 52.5 Walt Disney 2006 13 Harry Potter and the Deathly Hallows: Part 1 UK/USA 52.5 Warner Bros 2010 14 The Full Monty UK/USA 52.2 20th Century Fox 1997 15 Quantum of Solace UK/USA 51.2 Sony Pictures 2008 16 Star Wars Episode 1: The Phantom Menace USA 51.1 20th Century Fox 1999 17 Harry Potter and the Half-Blood Prince UK/USA 50.7 Warner Bros 2009 18 Harry Potter and the Order of the Phoenix UK/USA 49.9 Warner Bros 2007 19 Harry Potter and the Goblet of Fire UK/USA 49.2 Warner Bros 2005 20 The Dark Knight UK/USA 49.1 Warner Bros 2008
- Question for discussion: Why is this declining? Points to discuss – Shift to multi-channel tv Cost of dvd’s to buy – cheaper Film theft / piracy Online downloads/streaming – benefits associated e.g. search tools allows more niche titles rather than just standard blockbusters Personalisation / recommendation
- Catch up tv extending tv viewing later into the night? 89.7% of television viewing in UK took place at time of broadcast (2012) As easy as it is to time-shift viewing, people still largely want to be in the moment when choosing what to watch. (BARB) Netflix – original content – released in full – not releasing viewing figures either 14th March 2012 John Ellis, Professor of Media Arts, Royal Holloway, University of London, on how TV is changing. Zero TV homes growing in US – less than 5% at 5m (March 2013) 75% have a TV set but don’t have ‘cable’. Cost and lack of interest. Watch DVD’s, play games, subscription services/streaming. 44% under 35, no kids 80.9%, savvy singles Spokesperson for Thinkbox: We watch linear TV to share the live experience with others and, sometimes, because we don’t know what we want to watch and can’t motivate ourselves to search for something. The schedules are expertly and lovingly curated for us and remain the trusted first port of call. We watch on-demand to fit all our TV into our busy lives and to catch-up when we’ve missed things – or when an on-demand subscription to a service like Netflix is the only way to watch something. Linear is convivial, VOD is controllable, both are satisfying and together they are increasing the amount of TV people are watching. Neither is a threat to the other.
- Catch up tv extending tv viewing later into the night? 89.7% of television viewing in UK took place at time of broadcast (2012) As easy as it is to time-shift viewing, people still largely want to be in the moment when choosing what to watch. (BARB) Netflix – original content – released in full – not releasing viewing figures either 14th March 2012 John Ellis, Professor of Media Arts, Royal Holloway, University of London, on how TV is changing. Zero TV homes growing in US – less than 5% at 5m (March 2013) 75% have a TV set but don’t have ‘cable’. Cost and lack of interest. Watch DVD’s, play games, subscription services/streaming. 44% under 35, no kids 80.9%, savvy singles Spokesperson for Thinkbox: We watch linear TV to share the live experience with others and, sometimes, because we don’t know what we want to watch and can’t motivate ourselves to search for something. The schedules are expertly and lovingly curated for us and remain the trusted first port of call. We watch on-demand to fit all our TV into our busy lives and to catch-up when we’ve missed things – or when an on-demand subscription to a service like Netflix is the only way to watch something. Linear is convivial, VOD is controllable, both are satisfying and together they are increasing the amount of TV people are watching. Neither is a threat to the other.
- C70% tablet users do something unrelated when watching tv – surfing, browsing – distracting activities from what they’re watching on TV. 49% look up information on actors, plotlines, athletes, teams 20% read social networks for updates on showing watching. 20% buy products/services being advertised How seamless/integrated is the experience? Tablet as second screen companion / extension to your TV
- Entertainment on 2 screens – xbox 360 smartglass Dynamic content – map of Westeros whilst watching GOT Augmented & synchronised experiences Remember TV is a relaxing experience – needs to be seamless/easy