This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Thailand. You can find more of these Asia reports at http://wearesocial.sg

1. SOCIAL, DIGITAL
AND MOBILE IN
THAILAND
we are social
DECEMBER 2011

2. we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
we are social

3. THAILAND
67,070,000 31% 69%
TOTAL POPULATION URBAN RURAL
18,310,000 27 %
INTERNET USERS INTERNET PENETRATION
12,881,800 19 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
71,824,561 100+ %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

4. 16.6
AVERAGE HOURS THAI
VS 10.9
AVERAGE HOURS THAI
NETIZENS SPEND USING NETIZENS SPEND WATCHING
THE INTERNET EACH WEEK BROADCAST TV EACH WEEK
we are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC

5. THAILAND IS SOUTHEAST ASIA’S
BIGGEST ONLINE GAMING MARKET
we are social SOURCE: EFFECTIVE MEASURE, AS CITED IN CAMPAIGN SINGAPORE

6. 60%
OF THAI INTERNET USERS PLAY
ONLINE GAMES SEVERAL TIMES A WEEK
we are social SOURCE: TNS DIGITAL LIFE

7. 82%
OF THAI WEB USERS STREAM OR
DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH
we are social SOURCE: NIELSEN

8. 85%
OF THAILAND’S INTERNET USERS VISIT
SOCIAL MEDIA SITES AT LEAST ONCE A WEEK
we are social SOURCE: TNS DIGITAL LIFE

9. FACEBOOK DEMOGRAPHICS IN THAILAND
55-64: 65+:
1% 1%
45-54:
4%
35--44:
10% 13-17:
21%
MALE: FEMALE:
48% 52%
25-34:
29%
18-24:
34%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

10. TOP FACEBOOK PAGES IN THAILAND
# BRAND PAGE LIKES GROWTH
1 BLACKBERRY THAILAND 394,759 14.51%
2 THE STAR ค้นฟ้าคว้าดาว! 368,564 2.17%
3 DTAC INTERNET 315,479 2.17%
4 GMEMBER 302,150 3.06%
5 NOKIA THAILAND 154,897 2.54%
6 SMIRNOFF EXPERIENCE THAILAND 142,529 17.78%
7 JOHNNIE WALKER THAILAND 131,144 6.72%
8 ICHITAN 115,152 1.68%
9 SORBORMORE 86,904 1.86%
10 PANTENE THAILAND 78,908 6.15%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

11. NUMBER OF LINKEDIN USERS IN THAILAND:
295,000
we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011

12. NUMBER OF FOURSQUARE USERS IN THAILAND:
152,000
we are social SOURCE: PENN OLSON

13. 78%
OF THAI WEB USERS HAVE SHARED THEIR THOUGHTS
ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS
we are social SOURCE: NIELSEN

14. ONLY
19%
OF THAI INTERNET USERS THINK
WEB ADVERTISING CAN BE USEFUL
we are social SOURCE: NIELSEN

15. 36%
OF THAI INTERNET USERS USE A
MOBILE DEVICE TO ACCESS THE WEB
we are social SOURCE: NIELSEN

16. 72%
OF THAILAND’S MOBILE USERS
ARE BELOW THE AGE OF 24
we are social SOURCE: SYNOVATE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

17. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
we are social

18. SIMON KEMP LAM CAI YU
MANAGING DIRECTOR ACCOUNT EXECUTIVE
@ESKIMON @HICAIS
SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
we are social