This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Malaysia. You can find more of these Asia reports at http://wearesocial.sg

1. SOCIAL, DIGITAL
AND MOBILE IN
MALAYSIA
we are social
DECEMBER 2011

2. we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
we are social

3. MALAYSIA
28,656,000 64% 36%
TOTAL POPULATION URBAN RURAL
16,902,600 59 %
INTERNET USERS INTERNET PENETRATION
11,816,200 41 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
32,411,937 100+ %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

4. 19.8
AVERAGE HOURS MALAYSIAN
VS 10.6
AVERAGE HOURS MALAYSIAN
NETIZENS SPEND USING NETIZENS SPEND WATCHING
THE INTERNET EACH WEEK BROADCAST TV EACH WEEK
we are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC

5. 21%
OF MALAYSIAN INTERNET USERS
ACCESS THE WEB VIA MOBILE DEVICES
we are social SOURCE: NIELSEN

6. 42%
OF MALYSIAN NETIZENS WATCH TV
CONTENT AND MOVIES VIA THE INTERNET
we are social SOURCE: NIELSEN

7. 80%
OF MALAYSIAN WEB USERS STREAM OR
DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH
we are social SOURCE: NIELSEN

8. MALAYSIAN WEB
USERS SPEND ABOUT
41,000,000
HOURS A MONTH
WATCHING ONLINE VIDEOS
we are social SOURCE: COMSCORE

9. 51%
OF MALAYSIAN WEB USERS HAVE
AN ACTIVE YOUTUBE PROFILE
we are social SOURCE: NIELSEN

10. 90%
OF MALAYSIAN INTERNET
USERS VISIT SOCIAL MEDIA SITES
we are social SOURCE: NIELSEN

11. SOCIAL MEDIA SITES ACCOUNT FOR AROUND
ONE THIRD
OF ALL MALAYSIAN INTERNET TRAFFIC
we are social SOURCE: COMSCORE

12. THE AVERAGE MALAYSIAN
SOCIAL MEDIA USER HAS
233 FRIENDS
- THE HIGHEST IN THE WORLD
we are social SOURCE: TNS DIGITAL LIFE

13. FACEBOOK DEMOGRAPHICS IN MALAYSIA
55-64: 65+:
1% 1%
45-54:
4%
35--44: 13-17:
11% 21%
MALE: FEMALE:
53% 47%
25-34:
28%
18-24:
34%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

14. TOP FACEBOOK PAGES IN MALAYSIA
# BRAND PAGE LIKES GROWTH
1 AIRASIA 1,274,389 3.69%
2 MCDONALD'S MALAYSIA 914,234 2.96%
3 SATU MALAYSIA 800,121 1.97%
4 GOLDEN SCREEN CINEMAS 579,665 2.09%
5 PIZZA HUT MALAYSIA 528,399 2.93%
6 MALAYSIA AIRLINES 397,845 1.09%
7 BLACKBERRY MALAYSIA 332,947 12.93%
8 MAXIS 321,338 13.55%
9 DIGI YOUTHS 304,309 16.75%
10 NIKE FOOTBALL MALAYSIA 299,788 1.80%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

15. NUMBER OF LINKEDIN USERS IN MALAYSIA:
688,000
we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011

16. MALAYSIAN USERS ON FOURSQUARE:
136,000
we are social SOURCE: PENN OLSON

17. 86%
OF MALAYSIAN NETIZENS
HAVE DOWNLOADED MUSIC
we are social SOURCE: THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

18. 60%
OF MALAYSIAN WEB USERS HAVE INTERACTED WITH
A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS
we are social SOURCE: NIELSEN

19. 77%
OF MALAYSIAN WEB USERS HAVE SHARED THEIR THOUGHTS
ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS
we are social SOURCE: NIELSEN

20. 82%
OF MALAYSIAN INTERNET USERS HAVE
BOUGHT FLIGHTS ONLINE IN THE PAST YEAR
we are social SOURCE: VISA

21. MALAYSIAN NETIZENS
SPEND AN AVERAGE OF
US$ 2,000
PER PERSON ON ONLINE
PURCHASES EACH YEAR
we are social SOURCE: VISA

22. $
86%
OF MALAYSIA WEB USERS
USE ONLINE BANKING
we are social SOURCE: VISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

23. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
we are social

24. SIMON KEMP LAM CAI YU
MANAGING DIRECTOR ACCOUNT EXECUTIVE
@ESKIMON @HICAIS
SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
we are social