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Q2 2017 GLOBAL
DIGITAL STATSHOTTHE LATEST ESSENTIAL INTERNET, SOCIAL MEDIA, AND MOBILE STATS FROM AROUND THE WORLD

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GLOBAL OVERVIEW

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TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
BILLION BILLION BILLION BILLION BILLION
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
GLOBAL DIGITAL SNAPSHOTAPR
2017 THE LATEST NUMBERS FOR INTERNET, SOCIAL MEDIA, AND MOBILE USAGE AROUND THE WORLD
7.497 3.811 2.907 4.960 2.698
54% 51% 39% 66% 36%

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INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017
APR
2017
QUARTERLY GROWTHCHANGE IN KEY STATISTICAL INDICATORS IN THE PAST 3 MONTHS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2017” REPORTS.
+1% +4% +1% +6%
+38 MILLION +110 MILLION +43 MILLION +149 MILLION

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GLOBAL INTERNET USE

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APR
2017
GLOBAL INTERNET USE AND PENETRATIONINTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; GOVERNMENT REGULATORY
AUTHORITIES; TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONS OF ALL THE ABOVE.
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS
AS A PERCENTAGE OF
TOTAL INTERNET USERS
BILLION BILLION
3.811 51% 3.537 93%

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LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
YEAR-ON-YEAR CHANGE:
APR
2017
SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: STATCOUNTER, APRIL 2017.
43.4% 51.4% 4.9% 0.13%
-19% +25% -6% +30%

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GLOBAL SOCIAL MEDIA USE

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TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
APR
2017
SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
BILLION BILLION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA.
2.907 39% 2.698 36%

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ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMSAPR
2017 BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS
SOURCES: WE ARE SOCIAL ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF APRIL 2017.
*NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE.
**NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY BUSINESS INSIDER IN JUNE 2016, BASED ON DAILY ACTIVE USERS.
1,968
1,200
1,000
1,000
889
868
600
595
550
319
313
300
300
300
260
220
150
122
106
100
100
95
49
FACEBOOK
WHATSAPP
FB MESSENGER
YOUTUBE*
WECHAT
QQ
INSTAGRAM
QZONE
TUMBLR*
TWITTER
SINA WEIBO
BAIDU TIEBA*
SKYPE
SNAPCHAT**
VIBER
LINE
PINTEREST
YY
LINKEDIN
BBM*
TELEGRAM*
VKONTAKTE
KAKAOTALK
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
DATA UPDATED TO:
10 APRIL 2017

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TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
FACEBOOK USERS
ACCESSING VIA
MOBILE DEVICES*
FACEBOOK USERS
USING FACEBOOK
EACH DAY
APR
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK’S GLOBAL USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
BILLION
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, APRIL 2017. *NOTE: ‘MOBILE DEVICES’ INCLUDES SMARTPHONES, FEATURE PHONES, AND TABLETS.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
1.968 89% 61% 44% 56%

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FACEBOOK’S TOP COUNTRIES AND CITIESAPR
2017 COUNTRIES AND CITIES WITH THE LARGEST ACTIVE FACEBOOK USER BASES
# TOP COUNTRIES USERS % TOTAL*
01 UNITED STATES 219,000,000 11%
02 INDIA 213,000,000 11%
03 BRAZIL 123,000,000 6%
04 INDONESIA 111,000,000 6%
05 MEXICO 76,000,000 4%
06 PHILIPPINES 63,000,000 3%
07 VIETNAM 50,000,000 3%
08 TURKEY 48,000,000 2%
09 THAILAND 47,000,000 2%
10 UNITED KINGDOM 42,000,000 2%
# TOP CITIES USERS % TOTAL*
01 BANGKOK 30,000,000 1.5%
02 DHAKA 22,000,000 1.1%
03 JAKARTA 22,000,000 1.1%
04 MEXICO CITY 17,000,000 0.9%
05 SÃO PAULO 13,000,000 0.7%
06 NEW DELHI 13,000,000 0.7%
07 LIMA 13,000,000 0.7%
08 ISTANBUL 12,000,000 0.6%
09 CAIRO 12,000,000 0.6%
10 HO CHI MINH 11,000,000 0.6%
COUNTRIES WITH THE LARGEST NUMBER OF ACTIVE FACEBOOK USERS CITIES WITH THE LARGEST NUMBER OF ACTIVE FACEBOOK USERS
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, APRIL 2017. *NOTE: ”% TOTAL” REPRESENTS THE PERCENTAGE SHARE OF TOTAL GLOBAL FACEBOOK MONTHLY ACTIVE USERS.

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GLOBAL MOBILE USE

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TOTAL NUMBER
OF MOBILE USERS
(UNIQUE INDIVIDUALS)
MOBILE PENETRATION
(UNIQUE USERS vs.
TOTAL POPULATION)
TOTAL NUMBER
OF MOBILE
CONNECTIONS
SMARTPHONE CONNECTIONS
AS A PERCENTAGE OF TOTAL
MOBILE CONNECTIONS
APR
2017
MOBILE USERS & MOBILE CONNECTIONSCOMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE
BILLION BILLION
SOURCES: GSMA INTELLIGENCE, APRIL 2017; ERICSSON, FEBRUARY 2017.
4.960 66% 8.066 55%

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TOTAL NUMBER
OF MOBILE USERS
(UNIQUE INDIVIDUALS)
TOTAL NUMBER
OF MOBILE
CONNECTIONS
TOTAL NUMBER
OF MOBILE USERS
(UNIQUE INDIVIDUALS)
TOTAL NUMBER
OF MOBILE
CONNECTIONS
APR
2017
PERSPECTIVE: MOBILE USERS vs. CONNECTIONSCOMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
BILLION BILLION BILLION BILLION
SOURCES: GSMA INTELLIGENCE, Q2 2017; ERICSSON MOBILITY REPORT, FEBRUARY 2017.
5.0 8.1 5.2 7.5

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APR
2017
SHARE OF MOBILE WEB BY MOBILE OSBASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS
PERCENTAGE OF MOBILE
WEB REQUESTS FROM
ANDROID WEBKIT DEVICES
PERCENTAGE OF MOBILE
WEB REQUESTS FROM
APPLE IOS DEVICES
PERCENTAGE OF MOBILE WEB
REQUESTS FROM OTHER
MOBILE OPERATING SYSTEMS
SOURCES: STATCOUNTER, APRIL 2017.
71.6% 19.5% 8.9%

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GLOBAL MOBILE DATA GROWTHAPR
2017 TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN EXABYTES (BILLIONS OF GIGABYTES)
SOURCES: ERICSSON MOBILITY REPORT, FEBRUARY 2017, AND PROJECTIONS BASED ON DATA IN ERICSSON MOBILITY REPORTS, NOVEMBER 2016 & FEBRUARY 2017.
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q4
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
Q2
2014
Q3
2014
Q4
2014
Q1
2015
Q2
2015
Q3
2015
Q4
2011
Q4
2015
Q1
2016
Q2
2016
Q3
2016
Q4
2016
MONTHLY MOBILE DATA USED BY THE
AVERAGE SMARTPHONE WORLDWIDE: 2.1GB
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5
7
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8

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BIT.LY/GD2017YBBIT.LY/GD2017GO

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MORE INFORMATION

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Hootsuite is the most widely used social
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We are a global agency. We deliver world-class
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SIMON KEMP
@ESKIMON
SIMON@KEPIOS.COM
KEPIOS.COM