1. Ford Fiesta
This is Now social media campaign

2. as part of the overall Fiesta
This is Now European launch activity

3. a pan-European social media campaign
encouraging the public to submit their own
definition of ‘now’ to the This is Now Flickr group

4. to activate it, we outreached to hundreds of
influential bloggers from across Europe

5. within the art, design, photography,
fashion, film and music communities
who told their audiences about the project

6. we used a blog to highlight
and encourage contributions

7. and we used both a Twitter account and a
Facebook page to extend the conversation

8. generating conversation and advocacy

9. we also gave bloggers the opportunity to share
their vision of ‘now’ by guest editing our blog

10. of course, this meant the bloggers also told
their own audiences about their contributions

11. as a result
over 200 blog posts were published about
This is Now, reaching over 2,000,000 people
from all over Europe
and over 60,000 images and videos
have been submitted to the Flickr group

12. making it the second biggest
sponsored group on Flickr

13. thisisnow.eu