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Open Innovation Process
Service Designers


It’s important now;
80% of the world’s companies believe
they are doing a good job.

Only 8% of their customers agree
Discover      Definition       Design          Delivery
Interviews      Synthesis          Ideas          Film
Observation      Insights       Codesign       Storyboard
Knowledge        Journeys      Prototyping     Walkthrough
  Probes        Problems       Visualisation   Coproduce
 Intuition     Opportunities    Sketching       Blueprint
Snook Rules

       People are at the heart of what we do

            We don’t consult, we listen

We encourage everyone to be involved in the process
               (staff and patients)
ALISS Design Process

  Glasgow/Edinburgh/Perth   Glasgow/Edinburgh/Perth      Glasgow
        January 2010             February 2010          March 2010




       Discovery/                  Design             Design/Develop
       Definition                                       Innovation Camp
                                   Codesign
        Initial Research           Workshops
           Synthesise
ALISS Design Process

  Glasgow/Edinburgh/Perth   Glasgow/Edinburgh/Perth      Glasgow
        January 2010             February 2010          March 2010




       Discovery/                  Design             Design/Develop
       Definition                                       Innovation Camp
                                   Codesign
        Initial Research           Workshops
           Synthesise
Tell us about                How did that
  your journey..               make you feel?



Discover      Definition        Design          Delivery
Interviews      Synthesis           Ideas          Film
Observation      Insights        Codesign       Storyboard
Knowledge        Journeys       Prototyping     Walkthrough
  Probes        Problems        Visualisation   Coproduce
 Intuition     Opportunities     Sketching       Blueprint
Interviews
Listening is key
Cultural Probes
See into people’s lives
Feelings...
What does all                Are there recurring
  this mean?                   patterns?



Discover      Definition        Design          Delivery
Interviews      Synthesis           Ideas          Film
Observation      Insights        Codesign       Storyboard
Knowledge        Journeys       Prototyping     Walkthrough
  Probes        Problems        Visualisation   Coproduce
 Intuition     Opportunities     Sketching       Blueprint
Mapping Journeys
What staff think...
What does it all mean?
                   How can we recognise people as information hubs?




                     How can we improve self confidence of people?




                  How can we improve family and friend’s understanding?




        Is there a way of sharing all the learnings in a non condition specific way?




         Is there a way of sharing these activities in a non condition specific way?
ALISS Design Process

  Glasgow/Edinburgh/Perth   Glasgow/Edinburgh/Perth      Glasgow
        January 2010             February 2010          March 2010




       Discovery/                  Design             Design/Develop
       Definition                                       Innovation Camp
                                   Codesign
        Initial Research           Workshops
           Synthesise
How can we                   Does this work for
  solve this?                  you?



Discover      Definition        Design          Delivery
Interviews      Synthesis           Ideas          Film
Observation      Insights        Codesign       Storyboard
Knowledge        Journeys       Prototyping     Walkthrough
  Probes        Problems        Visualisation   Coproduce
 Intuition     Opportunities     Sketching       Blueprint
The workshop (Glasgow)
Codesigning
Personas
Idea Generation
Generative Tools
Creating Storyboards
Future Visioning
Empowerment
ALISS Design Process

  Glasgow/Edinburgh/Perth   Glasgow/Edinburgh/Perth      Glasgow
        January 2010             February 2010          March 2010




       Discovery/                  Design             Design/Develop
       Definition                                       Innovation Camp
                                   Codesign
        Initial Research           Workshops
           Synthesise
Edinburgh Workshop
Storyboarding


Julies’ friends are finding it hard to understand   She sees an advert for ‘myperfectfriend’ on      Adam’s mum has the same condition as Julie
her condition                                       bebo




They have skype chats most nights, sometimes        Adam helps Julie deal with the way her friends   Adam sends Julie words of encouragement during the day
they video call                                     react                                            on her blackberry using the Myperfectfriend application
Communicating Ideas


Harry spots a billboard that catches his                 Harry decides to investigate. He asks at his              Time Capital is a new and exciting way for people with
                                                         local library and they find him the website               long term conditions to come together to help others
attention                                                                                                          and help themselves at the same time




He makes a profile on the site explaining he has short   Harry gets an email to tell him there is a ‘meet up# in   He gains 20 credits which are logged to his account,
term memory problems but loves gardening                 his area. He goes to help take Mrs Foster to the garden   allowing him to use these at any time
                                                         centre in his car
Developing Ideas
ALISS Design Process

  Glasgow/Edinburgh/Perth   Glasgow/Edinburgh/Perth      Glasgow
        January 2010             February 2010          March 2010




       Discovery/                  Design             Design/Develop
       Definition                                       Innovation Camp
                                   Codesign
        Initial Research           Workshops
           Synthesise
Perth Workshop
Developing Ideas
Idea Cards
ALISS Design Process

  Glasgow/Edinburgh/Perth   Glasgow/Edinburgh/Perth      Glasgow
        January 2010             February 2010          March 2010




       Discovery/                  Design             Design/Develop
       Definition                                       Innovation Camp
                                   Codesign
        Initial Research           Workshops
           Synthesise
Innovation Camp
Designers as facilitators
Building Proposals
Bringing the engine to life
Presenting back
Evolution
                                   When you’re
                                   diagnosed, you feel
 They don’t see                    lost...after leaving
 you living on                     hospital, you’ve
 takeaways                         got nothing




    Discovery/         Design         Design/Develop
    Definition                          Innovation Camp
                       Codesign
    Initial Research   Workshops
       Synthesise
Evolution              “We can tell you what it is
                       like to live with Lupus, a
                       book or website will just tell
                       you that you’re going to die”




                       “When you’re diagnosed,
                       you just want to find out
                       more information. You
                       go straight on the web and
                       find out the worst. It’s not
                       true...”
    Discovery/            Design                  Design/Develop
    Definition                                        Innovation Camp
                          Codesign
    Initial Research      Workshops
       Synthesise
Evolution



                 How can we recognise the importance of timing?




    Discovery/                     Design              Design/Develop
    Definition                                           Innovation Camp
                                   Codesign
    Initial Research               Workshops
       Synthesise
Evolution




    Discovery/         Design      Design/Develop
    Definition                       Innovation Camp
                       Codesign
    Initial Research   Workshops
       Synthesise
Evolution




    Discovery/         Design      Design/Develop
    Definition                       Innovation Camp
                       Codesign
    Initial Research   Workshops
       Synthesise
Evolution




    Discovery/         Design      Design/Develop
    Definition                       Innovation Camp
                       Codesign
    Initial Research   Workshops
       Synthesise
Evolution




    Discovery/         Design      Design/Develop
    Definition                       Innovation Camp
                       Codesign
    Initial Research   Workshops
       Synthesise
Evolution




    Discovery/         Design      Design/Develop
    Definition                       Innovation Camp
                       Codesign
    Initial Research   Workshops
       Synthesise
Evolution




    Discovery/         Design      Design/Develop
    Definition                       Innovation Camp
                       Codesign
    Initial Research   Workshops
       Synthesise
Evolution




    Discovery/         Design      Design/Develop
    Definition                       Innovation Camp
                       Codesign
    Initial Research   Workshops
       Synthesise
Evolution




    Discovery/         Design      Design/Develop
    Definition                       Innovation Camp
                       Codesign
    Initial Research   Workshops
       Synthesise
This is how it               Here are all the
  might look                   options



Discover      Definition        Design          Delivery
Interviews      Synthesis           Ideas          Film
Observation      Insights        Codesign       Storyboard
Knowledge        Journeys       Prototyping     Walkthrough
  Probes        Problems        Visualisation   Coproduce
 Intuition     Opportunities     Sketching       Blueprint
Thank you from Snook
We are in the foyer, come and talk to us
            We can show you the ideas

             More about the process

         And how this might work for you

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Nhsconferencepresentation

  • 2.
  • 3.
  • 4.
  • 5. Service Designers It’s important now; 80% of the world’s companies believe they are doing a good job. Only 8% of their customers agree
  • 6. Discover Definition Design Delivery Interviews Synthesis Ideas Film Observation Insights Codesign Storyboard Knowledge Journeys Prototyping Walkthrough Probes Problems Visualisation Coproduce Intuition Opportunities Sketching Blueprint
  • 7. Snook Rules People are at the heart of what we do We don’t consult, we listen We encourage everyone to be involved in the process (staff and patients)
  • 8. ALISS Design Process Glasgow/Edinburgh/Perth Glasgow/Edinburgh/Perth Glasgow January 2010 February 2010 March 2010 Discovery/ Design Design/Develop Definition Innovation Camp Codesign Initial Research Workshops Synthesise
  • 9. ALISS Design Process Glasgow/Edinburgh/Perth Glasgow/Edinburgh/Perth Glasgow January 2010 February 2010 March 2010 Discovery/ Design Design/Develop Definition Innovation Camp Codesign Initial Research Workshops Synthesise
  • 10. Tell us about How did that your journey.. make you feel? Discover Definition Design Delivery Interviews Synthesis Ideas Film Observation Insights Codesign Storyboard Knowledge Journeys Prototyping Walkthrough Probes Problems Visualisation Coproduce Intuition Opportunities Sketching Blueprint
  • 16. What does all Are there recurring this mean? patterns? Discover Definition Design Delivery Interviews Synthesis Ideas Film Observation Insights Codesign Storyboard Knowledge Journeys Prototyping Walkthrough Probes Problems Visualisation Coproduce Intuition Opportunities Sketching Blueprint
  • 19. What does it all mean? How can we recognise people as information hubs? How can we improve self confidence of people? How can we improve family and friend’s understanding? Is there a way of sharing all the learnings in a non condition specific way? Is there a way of sharing these activities in a non condition specific way?
  • 20. ALISS Design Process Glasgow/Edinburgh/Perth Glasgow/Edinburgh/Perth Glasgow January 2010 February 2010 March 2010 Discovery/ Design Design/Develop Definition Innovation Camp Codesign Initial Research Workshops Synthesise
  • 21. How can we Does this work for solve this? you? Discover Definition Design Delivery Interviews Synthesis Ideas Film Observation Insights Codesign Storyboard Knowledge Journeys Prototyping Walkthrough Probes Problems Visualisation Coproduce Intuition Opportunities Sketching Blueprint
  • 30. ALISS Design Process Glasgow/Edinburgh/Perth Glasgow/Edinburgh/Perth Glasgow January 2010 February 2010 March 2010 Discovery/ Design Design/Develop Definition Innovation Camp Codesign Initial Research Workshops Synthesise
  • 32. Storyboarding Julies’ friends are finding it hard to understand She sees an advert for ‘myperfectfriend’ on Adam’s mum has the same condition as Julie her condition bebo They have skype chats most nights, sometimes Adam helps Julie deal with the way her friends Adam sends Julie words of encouragement during the day they video call react on her blackberry using the Myperfectfriend application
  • 33. Communicating Ideas Harry spots a billboard that catches his Harry decides to investigate. He asks at his Time Capital is a new and exciting way for people with local library and they find him the website long term conditions to come together to help others attention and help themselves at the same time He makes a profile on the site explaining he has short Harry gets an email to tell him there is a ‘meet up# in He gains 20 credits which are logged to his account, term memory problems but loves gardening his area. He goes to help take Mrs Foster to the garden allowing him to use these at any time centre in his car
  • 35. ALISS Design Process Glasgow/Edinburgh/Perth Glasgow/Edinburgh/Perth Glasgow January 2010 February 2010 March 2010 Discovery/ Design Design/Develop Definition Innovation Camp Codesign Initial Research Workshops Synthesise
  • 39. ALISS Design Process Glasgow/Edinburgh/Perth Glasgow/Edinburgh/Perth Glasgow January 2010 February 2010 March 2010 Discovery/ Design Design/Develop Definition Innovation Camp Codesign Initial Research Workshops Synthesise
  • 45. Evolution When you’re diagnosed, you feel They don’t see lost...after leaving you living on hospital, you’ve takeaways got nothing Discovery/ Design Design/Develop Definition Innovation Camp Codesign Initial Research Workshops Synthesise
  • 46. Evolution “We can tell you what it is like to live with Lupus, a book or website will just tell you that you’re going to die” “When you’re diagnosed, you just want to find out more information. You go straight on the web and find out the worst. It’s not true...” Discovery/ Design Design/Develop Definition Innovation Camp Codesign Initial Research Workshops Synthesise
  • 47. Evolution How can we recognise the importance of timing? Discovery/ Design Design/Develop Definition Innovation Camp Codesign Initial Research Workshops Synthesise
  • 48. Evolution Discovery/ Design Design/Develop Definition Innovation Camp Codesign Initial Research Workshops Synthesise
  • 49. Evolution Discovery/ Design Design/Develop Definition Innovation Camp Codesign Initial Research Workshops Synthesise
  • 50. Evolution Discovery/ Design Design/Develop Definition Innovation Camp Codesign Initial Research Workshops Synthesise
  • 51. Evolution Discovery/ Design Design/Develop Definition Innovation Camp Codesign Initial Research Workshops Synthesise
  • 52. Evolution Discovery/ Design Design/Develop Definition Innovation Camp Codesign Initial Research Workshops Synthesise
  • 53. Evolution Discovery/ Design Design/Develop Definition Innovation Camp Codesign Initial Research Workshops Synthesise
  • 54. Evolution Discovery/ Design Design/Develop Definition Innovation Camp Codesign Initial Research Workshops Synthesise
  • 55. Evolution Discovery/ Design Design/Develop Definition Innovation Camp Codesign Initial Research Workshops Synthesise
  • 56. This is how it Here are all the might look options Discover Definition Design Delivery Interviews Synthesis Ideas Film Observation Insights Codesign Storyboard Knowledge Journeys Prototyping Walkthrough Probes Problems Visualisation Coproduce Intuition Opportunities Sketching Blueprint
  • 57. Thank you from Snook We are in the foyer, come and talk to us We can show you the ideas More about the process And how this might work for you