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From idea to action:
                          encouraging enterprise and employability




Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
First Things First




                                                  ventures and initiatives




                                           projects and collaborations




Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
UMBRELLA OF SERVICE DESIGN
                                                                {PRODUCT DESIGN}
                                                                  {SYSTEM DESIGN}
                                                        {ORGANISATIONAL CHANGE}
                                                                 {COLLABORATION}
                                                                          {BRAND}
                                                                       {BUSINESS}
                                                                          {PROFIT}
                                                                     {ECO SYSTEM}
                                                 {ORGANISATIONAL INFRASTRUCTURE}




Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
AN INTANGIBLE PRODUCT WE
                EXPERIENCE IN TIME THROUGH
                 MULTIPLE TOUCHPOINTS AND
Sarah Drummond | Snook


wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
                         CHANNELS
Co founder + Director of Design
MOST COMPANIES
  BELIEVE THAT THEY
PROVIDE A GOOD SERVICE




Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
ONLY 8% OF THEIR
                          CUSTOMERS AGREE




Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
SERVICES ACCOUNT FOR 75% OF THE
                                  WESTERN ECONOMY BUT ARE RARELY
                                  DESIGNED WITH THE SAME CARE AND
                                  ATTENTION TO DETAIL AS PRODUCTS




Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
dis
                                        er      c
                                      iv




                                    l




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                                  de




                                                 er
                                    lop




                                                def
                                  ve


                                              ne




                                                   i
                                      de




Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
"You should put yourself In my position,
                     Put Yourself In tHe users PosItIon,
                     I tHInK tHat doesnt HaPPen enougH"
                                     Isabella, 53,
                                        Penge




Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
COCREATION
                                    PEOPLE
                                  PROTOTYPING
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
THIS IS ALL
                                  ABOUT PEOPLE
                                  - do the friends and
                                       family test


Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
THINK IN JOURNEYS




Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Prototype




Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
JOINING UP AND
                                  SEEING THE BIG
                                      PICTURE

Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Visualise and
tell stories




Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
BRINGING
    IDEAS TO
      LIFE
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
cocreate




Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Start Up Street Stirling
                                     - Bringing back life to king street




Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Bring king street back to life

Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
film




Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
where will you start?

                                                 dis
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                                          iv

                                        l




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                                                    def
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                                                       i
                                          de




Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin
wearesnook.com
       @wearesnook

       Sarah Drummond
       Director of Design



       sarah@wearesnook.com
       @rufflemuffin




Sarah Drummond | Snook
Co founder + Director of Design

wearesnook.com
sarah[at]wearesnook.com
@rufflemuffin

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Design for LTC

  • 1. From idea to action: encouraging enterprise and employability Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 2. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 3. First Things First ventures and initiatives projects and collaborations Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 4. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 5. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 6. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 7. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 8. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 9. UMBRELLA OF SERVICE DESIGN {PRODUCT DESIGN} {SYSTEM DESIGN} {ORGANISATIONAL CHANGE} {COLLABORATION} {BRAND} {BUSINESS} {PROFIT} {ECO SYSTEM} {ORGANISATIONAL INFRASTRUCTURE} Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 10. AN INTANGIBLE PRODUCT WE EXPERIENCE IN TIME THROUGH MULTIPLE TOUCHPOINTS AND Sarah Drummond | Snook wearesnook.com sarah[at]wearesnook.com @rufflemuffin CHANNELS Co founder + Director of Design
  • 11. MOST COMPANIES BELIEVE THAT THEY PROVIDE A GOOD SERVICE Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 12. ONLY 8% OF THEIR CUSTOMERS AGREE Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 13. SERVICES ACCOUNT FOR 75% OF THE WESTERN ECONOMY BUT ARE RARELY DESIGNED WITH THE SAME CARE AND ATTENTION TO DETAIL AS PRODUCTS Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 14. dis er c iv l ov de er lop def ve ne i de Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 15. "You should put yourself In my position, Put Yourself In tHe users PosItIon, I tHInK tHat doesnt HaPPen enougH" Isabella, 53, Penge Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 16. COCREATION PEOPLE PROTOTYPING Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 17. THIS IS ALL ABOUT PEOPLE - do the friends and family test Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 18. THINK IN JOURNEYS Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 19. Prototype Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 20. JOINING UP AND SEEING THE BIG PICTURE Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 21. Visualise and tell stories Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 22. BRINGING IDEAS TO LIFE Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 23. cocreate Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 24. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 25. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 26. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 27. Start Up Street Stirling - Bringing back life to king street Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 28. Bring king street back to life Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 29. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 30. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 31. film Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 32. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 33. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 34. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 35. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 36. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 37. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 38. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 39. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 40. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 41. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 42. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 43. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 44. Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 45. where will you start? dis er c iv l ov de er lop def ve ne i de Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin
  • 46. wearesnook.com @wearesnook Sarah Drummond Director of Design sarah@wearesnook.com @rufflemuffin Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @rufflemuffin