Assumption Hunting
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Ria will introduce a few gamestorming techniques to foster collaboration, and kick projects off with some momentum.
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Assumption Hunting
- 1. CREATE A SPARK • USING GAMESTORMING AND COLLABORATION TECHNIQUES TO FIRE UP YOUR WORKSHOPS ASSUMPTION HUNTING Using gamestorming to uncover assumptions Ria Sheppard, User Experience Manager, eBay European Product Dev @persuadesign
- 2. CREATE A BETTER PROJECT FOOTING 2 These guys are developers
- 3. CREATING A SPARK 3 CLEAR THE AIR ANCHORS: What will hold us back? ENGINES: What will drive us to succeed?
- 4. CREATING A SPARK 4 SHARE KNOWLEDGE Competitor analysis Customer services Usability testing findings Performance metrics
- 5. PRESENTATION TITLE GOES HERE 5 BUILD COMMITMENT
- 6. PRESENTATION TITLE GOES HERE 6 CHANGE EXPECTATIONS You are here!
- 7. PRESENTATION TITLE GOES HERE 7 BUILD A SHARED VISION
- 8. PRESENTATION TITLE GOES HERE 8 KNOW THE CUSTOMER BETTER
- 9. FIND AND KILL ASSUMPTIONS
- 10. PRESENTATION TITLE GOES HERE 10 THREE TECHNIQUES @persuadesign 5 WHYS PRE MORTEM FOG
- 12. 12 PRE MORTEM IMAGINE THAT THE PROJECT FAILED You are looking back at that failure, and examining why it happened • WHAT THINGS WENT WRONG? • WHY DID THEY GO WRONG? http://www.gogamestorm.com/?p=483
- 13. 13 FOG FACT http://www.90percentofeverything.com/2011/03/29/observations- versus-recommendations/
- 14. LEARN MORE!
- 15. THANKS! PRESENTATION TITLE GOES HERE 15 QUESTIONS?
Hinweis der Redaktion
- Me: UX Mgr for ebayeurope, team of about 60, 7 scrum teams, agile PD. Richmond, Berlin and Zurich Today I’d like to talk about WORKSHOPS, and making them better.Put your hands up if you have a workshop before?How many of you have done it in the last month?In the last week?
- Right people in the room:-- business representatives from key areas affected by your project, commercial guys, sales force, whatever it happens to be--people who have exposure to customers: customer services, market research, etc--someone with technical knowledge of existing systems: an architect, lead developer etc.--facilitators and support: this is AT LEAST a 2 man job most of the time. Someone is leading talking, directing. Someone else should be capturing, noting, observing, supporting. BOTH should be ASKING (watchful eye on making sure everyone gets a voice)Setting the tone:--why are you all here? Because you know so much about the business and about the customer--the solution we want to arrive at starts in this room with you--most of what we need, we already know: our job is to get it out of you--creativity is not something only certain people have – we are all creative, we want to encourage it in all of you.Keep the focus/ house rules:--key success factor is focus. No mobiles, no laptops, ‘popping out’ kept to a minimum--can ask people politely, can ask everyone to put their phones in a pile in the middle, first to check it pays a fine – approach depends on culture and what feels right.--worth considering an offsite venue, to keep everyone focused--The Parking Lot for any issues or topics that come up and threaten to derail or preoccupy us.IN SHORT _ GREAT FACILITATION
- Speedboat – a great way to let everyone get THE BAD STUFF off their chestTechnique: V Simple: everyone has post its. Write down all the things you can think of that might hold us back. All the things that will push us forward. Get them all up there. Read them out, clarify any that are not clear. Discuss if people seem to want to discuss an issue. Park anything that deserves discussion later, or demands resolution outside the room.Usually drives out all the things that went wrong last time we tried this ‘We’ll build separate systems because of time pressures’ or ‘we’ll end up doing what the board wants’ORDrives out issues endemic in the business e.g. ‘we won’t get support from upper management’ or ‘we will lose focus and move onto something else before we finish”Either way the room is learning what problems you could face, and what possible solutions might exist. This is extremely valuable
- Building a mosaic, a patchwork of knowledge – and doing it together. Conversations gets easier, there are more points of contact, more people know more together.1. What are COMPETITORS DOING – and what are they NOT? (Redesigned MSM Car Insurance a few years ago, looking at competitors made us competitive. We can do much better than this! 2. WHO in the business regularly talks to customers? GET EM IN!2. Usability sessions – beforehand good, while people in the room are watching better! Recent project (CodiceFiscale)3. Performance metrics – you can guarantee, not everyone in the room knows how things are going. ADDED BONUS: You can then start deciding which measures you will measure success byPrepare – bring insight, bring statistics, bring competitor analysisBeing people in who don’t usually find a voiceBring your customer care guys in! If you’re in touch with the customers, SHARE (MoneySupermarket Mortgages, get sales guys)
- Being a stakeholder is not enough – who is REALLY on the team, and in what capacity?Community map part 2 – who’s doing what, and how much of their time can we expect?Who are our gold users? – people who we call on regularly, who are the most active contributors.HOLD ACCOUNTABLE - KEEP TRACK OF PROJECT AND COMMITMENT
- ANECDOTE: At eBay our product development team for Europe is different from the rest of the business – we are agile, and we think that the business stakeholders form part of the team. A great way to make this point was to let them put themselves on this diagram <blank one>. <Make circles appear> Then we could explain that they will actually be here. This was quite groundbreaking for them.
- Product Box – really nice, interactive way to focus people on what the essence of this product is.Turns people into 7 year olds with felt tip pensCaptures some of the enthusiam you would want to see in a productALSO – not just a single hit – because it captures things that may be ‘essence’ rather than a hard requirement, can use it to reflect on the project when it’s been in progress a while. In this case, we looked back at them, and remembered the main under the pineapple tree (do they even GROW on trees? I don’t know). This made us refocus on automation, and removing the manual selection of items which had been our priority up til that point.
- You have gathered a bunch of people from the business in the room. They are not EXACTLY the customer, and some would have you believe that THEY KNOW NOTHINGBut they know a lot – you just have to capture it, filter it, then VALIDATE ITProto personas: who is using the site? What are they using it to do? Affinity map what comes out.OREmpathy Map: For key personas, what are they thinking, feeling doing etc? (World outside OUR world, unlock our thinking, think about the bigger context)
- Me: UX Mgr for ebayeurope, team of about 60, 7 scrum teams, agile PD. Richmond, Berlin and Zurich Today I’d like to talk about WORKSHOPS, and making them better.Put your hands up if you have a workshop before?How many of you have done it in the last month?In the last week?
- These books are awesome if you want to learn more techniques to create a spark.
- Any questions?