10. Sampling Techniques:
Non-probability sampling Probability Sampling
⢠Does not involve selection of
elements at random
⢠Rarely representative of the
population
⢠has an equal, independent
chance of being selected.
⢠Allows researchers to estimate
the magnitude of sampling
error (difference between
population values and sample
values)
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11. Types of non-probability sampling
technique:
⢠Convenience sampling: selecting the most
conveniently available people as participants
⢠Quota sampling: identifying population strata and
figuring out how many people are needed from
each stratum
⢠Consecutive sampling: recruiting all people from
an accessible population over a specific time
interval
⢠Purposive sampling: handpicking sample
members
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12. Types of probability sampling
technique:
⢠Simple random sampling: Completely random method for selecting
subjects
⢠Stratified random sampling: Involves splitting subjects into
mutually exclusive groups then using use simple random method for
selection
⢠Systematic sampling: To choose every (nth) participant from a
complete list
⢠Cluster random sampling: To randomly select participants from a
list that is too large for simple random sampling
⢠Multistage random sampling: Combination of techniques
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13. Level of variables measurements:
⢠Nominal: categorical, two or more, no order. Example: race
⢠Ordinal: can be ranked in order, interval between values can not
interpreted. Example: pain score
⢠Ratio: numerical, zero is meaningful. Example: age, height
⢠Intervals: distance between attributes had meaning, interval
between values could be interpreted. Example: age groups
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14. Classification of variables:
⢠Dependent variable : Outcome of interest (what do you intend to
measure?)
⢠Independent variable: Exposure of interest (what are you going to
investigate?)
⢠Confounder: variables that might influence the results other than
independent and dependent variable
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15. Reliability vs validity:
Reliability Validity
⢠Refers to whether a method or
measurement will repeatedly give
the same result if used by the
same person more than once
⢠Implies consistency
⢠Refers to the ability of methodology
to measure what it is supposed to
measure
⢠Implies accurance
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16. Generalizability:
an important feature of quantitative research because it allows
the researcher to have a fair degree of certainty that the findings
of the research apply to people that have the same, or broadly
similar, characteristics as the people involved in the study.
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17. Basic statistical techniques:
Descriptive statistics Inferential statistics
⢠Used to describe data
⢠1st step in any statistical treatment
⢠Uses measures of central tendency
and variability (standard deviation)
⢠Provide an objective way of
quantifying the strength of
evidence for the hypothesis
⢠To demonstrate that the findings
extend beyond the sample
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18. Descriptive statistics:
Measures of central tendency Measures of dispersion
⢠Mean= Average
⢠Median= middle value in an
ordered set of values
⢠Mode= most frequently occurring
number in a set of observations
⢠Range: difference between largest
and smallest observations
⢠Standard deviation (sample):
⢠Standard error (population)
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19. Measures of central tendencies that could
be used for specific level of measurements :
Mean Median Mode
Nominal
Ordinal X X
Interval/Ratio X X X
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20. Inferential statistics:
⢠indicate that the statistical findings are subject to some presumption on the part of the
person doing the statistics.
⢠Presented as:
Probabilities (p values)
Remain open to proved or disproved
⢠A p value of 0.1 (usually written as p=0.1) would mean that there is a 10% chance that
the findings of the study occurred by chance.
⢠The lower the number the better (The lower the P value, the higher the power)
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