WeBlend, Data-Driven marketing partner

•

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Tell the story of your customer thanks to your data and take accurate Marketing decisions. Discover now how weBlend experts can guide you in the Data Jungle!

Daten & Analysen

weBlend,

your Data-Driven Marketing partner
Tell the customer story
thanks to your data

–S. Few
"Numbers have an important story to tell.
They rely on you to give them a voice."

Mixology
All about Customer Experience Analytics

The data emergence
The amount of data collected across sources, digital or
not, become increasingly high.

!
The merge of these data sources is a powerful way to
plan a strategy in this new digital world.

!
It aimed at providing much more interesting things to
various segment, to reach a better return on investment
and oﬀer to the customer a perfect experience.

#1 Tell the customer
story
By tracking the full lifecycle and
identifying all touch points

Customer journey tracking
Interest
Purchase
Experience
Interaction
Priority
Advocacy
Acquisition - Retention - Value

Data visualisation for beautiful stories
Translate data into beautiful dashboard containing a story

& take better and quicker marketing decisions
Once upon a time…

#2 - Leverage the
Customer Intelligence
By merging the data and creating
consolidated dashboards

Multiple data sources
Track the engagement and customer value and highlight trends by merging
data coming from various sources:

Web Analytics - Advertising - CRM - CMS - Apps - Marketing automation -
Testing tools - Email campaign

We do it with your tools:

#3 - Reach your goals
By giving the relevant content to
the right person at the right time
via the right channel

Translate data into insights
Drive business
Answer customer needs
Improve awareness
Build communities
Interact with your customer
Offer personalised experience

Methodology
Focus on the measures that matter

Data-driven culture
Training, coaching & support

Change management

Communication plan

Responsibilities

Staﬀ engagement
IT audit & Solutions
mapping

Dashboards

Funnels

360° view
Why – Business perspectives

What – Business activities

When – Business events

How to – Business rules

From business needs to data
Vision
Goals
KPIs
Dimensions & metrics

Digital Analytics Maturity
As-is
To-be
Wave 1
Wave 2
Wave 3
Wave 4 Analytics vision
People

Solutions

Process
Assessment Planning
Analytics roadmap
Delivery

Data working
Business needs
deﬁnition

Tools selection

Data mapping

Data integration
Single Customer
view

Data visualisation

Segmentation

Customer value

Decision making
Search Engine
Marketing

Content Marketing

Social Marketing

Marketing Automation

CXM
Connect data
Translate data into
insights
Act upon data

Time to discuss
contact@weblend.be
+32 2 880 71 09

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