The Washington, DC Economic Partnership's (WDCEP) 2012 Annual Report.

1. WDCEP 2012
ANNUAL
REPORT

2. Since 2001, the Partnership has advanced to be the leading source of information influencing
business investment and perception about the District. Whether we are building the foundation
for deals to happen or working directly with retail and office tenants to educate them on
the opportunities DC has to offer, we at the Partnership are continuously collaborating and
partnering with those looking to move DC forward.
As the Partnership transitioned over the past year, we took a hard look at ourselves and
made necessary adjustments to ensure we provide the utmost value to the DC business
community and all of our partners. To achieve this, we restructured our work programs
and initiatives to be more efficient and in line with the city’s economic development
objectives, revamped our existing services, and assessed our economic impact on the
District of Columbia.
In 2012, the Partnership continued to play a pivotal role for the District as the lead organizer
at ICSC conferences, providing the city with a seamless interface for its business attraction
efforts. In addition to our business information seminars and rapid response assistance, we
also re-introduced our popular neighborhood site tours to showcase available opportunities
in the city’s emerging neighborhoods.
We also revamped and updated our ever popular economic development publications,
including the DC Neighborhood Profiles, DC Development Report, and the DC Doing
Business Guide. These publications are available on our innovative online platform, along
with research, demographics, data and economic development databases such as the
Development Search and Retail Site Search will continue to be made available to the public.
And finally, we hired Delta Associates to assess the impact of the Partnership’s efforts
on the District of Columbia. Delta Associates researched over 100 businesses that the
Partnership has worked with, primarily national retailers and a mix of commercial tenants.
The findings are remarkable! The analysis found our efforts are expected to result in the
creation of almost 8,000 jobs in the District of Columbia, the generation of $53.6 million per
year in sales tax revenue for DC, and 3 million square feet of new leases and commitments
in office buildings, shopping centers, and mixed-use projects throughout the District. This
analysis is an important step for us, because it provides our organization the structure for
ongoing self-evaluation – something that we’ve never had before.
This report highlights just some of our accomplishments this year—a year in which we
undertook a record number of research and educational programs, reached out to a
significant number of businesses and organizations, and generated even more enthusiasm
about the District. The Partnership is committed to ensuring that the District of Columbia
continues to achieve economic development success now and into the future, and looks
forward to working with our partners, supporters, DC entrepreneurs, businesses, and non-
profits in the coming weeks, months, and years.
Keith Sellars
President & CEO
WDCEP 2012 Annual Report 1

3. The Washington, DC Economic Partnership (WDCEP) is a 501(c)(3)
non-profit organization whose mission is to promote business
opportunities throughout the District and contributes to business
retention and attraction activities. Since 2000, the WDCEP’s efforts
have positively influenced the District’s economy and contributed
to significant job growth, tax revenue and real estate transactions.
TABLE OF CONTENTS
1 Letter from the President & CEO
4 RETAIL ATTRACTION & RETENTION
10 BUSINESS DEVELOPMENT
14 SITE LOCATION ASSISTANCE
18 MARKET TOOLS & RESOURCES
22 PROGRAMS
26 WDCEP
2 Washington, DC Economic Partnership WDCEP 2012 Annual Report 3

4. RETAIL ATTRACTION
& FACILITATION
ICSC | Neighborhood Tours
WDCEP’s booth at ICSC Mid-Atlantic, February 2012

5. The WDCEP assists in the development of a vibrant and sustainable retail base in the
District of Columbia by marketing retail and investment opportunities throughout
the city. The WDCEP actively markets these opportunities by representing the
District at industry tradeshows across the nation and conducting site tours in target
market areas.
Attendees of the WDCEP Capital Reception at ICSC 2012
District’s booth during the first two days of the conference. The WDCEP also hosted
the 14th annual Capital Reception at RECon, drawing a record-breaking attendance
with over 500 people.
In addition to our Las Vegas efforts, the WDCEP represents the District annually at the
ICSC Mid-Atlantic (Washington, DC) and ICSC New York (New York, NY) conventions.
WDCEP’s booth at ICSC’s RECon 2012, Las Vegas
PROMOTING PUBLIC/PRIVATE SECTOR DEALS
INTERNATIONAL COUNCIL OF SHOPPING The WDCEP promoted the following sites/RFPs/RFOs on behalf of the Office of
CENTERS (ICSC) the Deputy Mayor for Planning & Economic Development and the Department of
Since 2001, the Washington, DC Economic Partnership has represented the District General Services:
of Columbia at ICSC’s annual meeting RECon, which attracts more than 30,000 • DOES Headquarters (4058 Minnesota Avenue, NE)
retailers, developers and brokers to Las Vegas. The event provides valuable face
• Eastern Market (225 7th Street, SE)
time in a business conference setting for investors to become more familiar with
• One Judiciary Square (441 4th Street, NW)
District of Columbia officials and economic development professionals. In 2012, the
• Reeves Center (2000 14th Street, NW)
WDCEP conducted over 80 meetings with retailers and developers from across the
• St. Elizabeths Gateway Pavilion
nation, demonstrating the District’s commitment to attracting high quality national
and international retail establishments. In addition, over 400 individuals visited the • Walter Reed
6 RETAIL ATTRACTION & RETENTION | Washington, DC Economic Partnership WDCEP 2012 Annual Report 7

6. NEIGHBORHOOD/MAJOR PROJECTS TOURS
Throughout 2012, the WDCEP organized and executed five neighborhood tours
in partnership with the Office of the Deputy Mayor for Planning and Economic
Development (DMPED). Joined by DC government officials, brokers, property
owners, entrepreneurs, and service providers, the WDCEP led these neighborhood
tours to showcase retail and investment opportunities along the following major
commercial corridors:
• Good Hope Road, Alabama & Martin Luther King Jr. Avenues, SE
• Georgia Avenue & 14th Street, NW
• Pennsylvania Avenue, SE & Minnesota Avenue, NE
• Rhode Island & New York Avenues, NE
• Walter Reed site tour
8 RETAIL ATTRACTION & RETENTION | Washington, DC Economic Partnership WDCEP 2012 Annual Report 9
Select tour highlights
The DC BAR Pro Bono Program is presented with the 2010 Small Business Initiative of the Year award

7. BUSINESS DEVELOPMENT
Doing Business Guide | Educational Seminars | International Delegations
Doing Business 2.0 seminar on finding talent

8. The WDCEP offers educational programming to foster growth, development,
DOING BUSINESS 2.0
entrepreneurship, and strategic relationship building among the city’s business
Doing Business 2.0 is the live version of the WDCEP’s DC Doing Business Guide. The
community. We collaborate with the Government of the District of Columbia, community
publication—a step-by-step guide for entrepreneurs who want to start or expand
and workforce development organizations, local universities, and private entities to
a business in DC—is brought to life through a panel discussion focused on each of
promote a business-friendly environment in the District. To help businesses grow
its thirteen chapters. Topics range from initial business start-up considerations to
and thrive here in our nation’s capital, we provide no-fee access to key resources
business financing. Entrepreneurs and business owners will gain access to some
and services, including economic incentives and programs, lease and site location
of the city’s top thought-leaders and have the opportunity to network with both
assistance, workforce development assistance, statistics and demographics, and a
panelists and other attendees. In WDCEP’s effort to attract, retain, and grow
network of partner organizations.
businesses in the District, this initiative is a critical educational tool and resource
for all those doing business in the nation’s capital.
DC DOING BUSINESS GUIDE
INTERNATIONAL DELEGATION HOSTING
Throughout 2012, the WDCEP hosted the following delegations in an effort to
assist the District with its international outreach goals: City of Sunderland, England;
Moroccan delegation; Colombia trade mission; Sao Paulo, Brazil Delegation; and
a Colombia delegation.
This publication is a guide that provides step-by-step essentials for starting,
expanding, or relocating your business in DC—including detailed information
on business resources, regulations, and requirements. Now in its seventh edition,
the Doing Business in DC publication is printed bi-annually, offered online, and
distributed to DC’s Business resource centers, Business Improvement Districts,
government agencies, nonprofits and community development corporations. In
FY12, the WDCEP partnered with the DC Department of Small & Local Business
Development and the DC Department of Consumer & Regulatory Affairs to offer
this guide in both Spanish and e-publication editions. The e-publication is available
in iBooks, Barnes & Noble (Nook), Amazon Kindle and eBookPie stores.
12 BUSINESS DEVELOPMENT | Washington, DC Economic Partnership WDCEP 2012 Annual Report 13

9. SITE LOCATION
ASSISTANCE
Retail & Restaurants | Corporate Recruitment | Real Estate Facilitation
Washington, DC’s first Costco opened in November 2012

10. The WDCEP works with a variety of businesses, from entrepreneurs to large
SUCCESS STORIES
corporations, to help them find the ideal location to fit their business needs.
Since its inception, the WDCEP’s efforts have led to more than 70 retailers and
The WDCEP informs businesses of available opportunities, provides data on
restaurants opening or expanding their operations in the District of Columbia.
demographics and business incentives, connects them to appropriate property
The following businesses have either opened or made a commitment to open in
representatives, and guides them through the processes of opening their business
DC as a result of WDCEP’s work in FY 2012:
in the District.
CORPORATE RECRUITMENT
The WDCEP informs businesses, developers and investors of the opportunities in
DC and its neighborhoods, connects them to appropriate government agencies,
and helps to create partnership within the private sector. WDCEP’s retail and
office attraction efforts have led to over 3.0 million square feet of new leases
and development transactions. This past year, the WDCEP has assisted directly
or assisted the DMPED with the following organizations in their expansion or
relocation efforts:
• agencyQ
• Association of American Medical Colleges
• BUILD
• Height Analytics
• JMT Technology Group
• SB Nation
• Spinnakr
• Social Driver
16 SITE LOCATION ASSISTANCE | Washington, DC Economic Partnership WDCEP 2012 Annual Report 17

11. MARKET TOOLS
& RESOURCES
Business Tools | Research | Publications

12. With so much information available today it can be hard to know where to start and Profiles were updated with the latest demographic information, updated Metrorail
what resources to use. The WDCEP is your “one-stop shop” for economic development counts, area highlights, a new overview section recapping DC’s retail market growth
data. Whether it is site location assistance, neighborhood demographics, or in 2011, and a compendium of data on major commercial corridors, as well as the
development information, the WDCEP has it readily available. In order to distribute Main Street programs and Retail Incentive Programs for retailers and small businesses.
this information as widely as possible, the WDCEP uses GIS technology for “virtual The WDCEP works with its local partners to make sure that each profile is up-to-date
tours,” offers an interactive website for site location assistance, produces business- on the latest economic development news and developments. The profiles were first
friendly publications, and posts events and educational seminars on WDCEP.com, produced in 2001.
its YouTube site (youtube.com/wdcep1495), and its Twitter account (@WDCEP).
DEVELOPMENT SEARCH
PUBLICATIONS The WDCEP tracks the $80 billion development dynamic that is shaping the District
DC Development Report: 2011/2012 Edition of Columbia. The WDCEP’s Development Search tool allows online users to search
Image courtesy of City Partners LLC
DC Development Report
The DC Development Report is an annual publication over 1,370 development projects that have been completed in the District since
DC Development Report 2011/2012 edition
2011/2012 edition
that gives a comprehensive overview of development and 2001, under construction or in the pipeline.
construction activity in the District of Columbia. The DC
Development Report has long been a tool used by public
officials, developers, brokers, and investors looking to RETAIL SITE SEARCH
inform their clients and constituents about the development
Energy Creates Opportunity In order to help national and local retailers and restaurants find space in DC,
occurring in the District. The 2011/2012 report summarized
2/21/12 9:46 AM
the WDCEP, in coordination with the DC GIS, created an online tool – the Retail
DC’s over 1,370 development projects in various stages, detailed the development
Site Search. The interactive search allows retailers to query more than 300 retail
trends and highlighted the major projects in the office, retail, residential, hospitality
opportunities by size, neighborhood, timeframe, and address or intersection. The
and education markets, and highlighted development trends seen in DC over the
information on each site includes the space available for lease, Metrorail and traffic
past 10+ years. The information found in the DC Development Report is the result of
counts, neighborhood demographics, images of the space, and leasing contacts.
WDCEP’s annual development census which compiles research and data from more
The tool integrates technologies and data from Google Maps & Streetview, DCGIS,
than 135 developers, architects, contractors and economic development organizations
OCTO, and the WDCEP. Beyond the retail site information, a user will also be able
each year.
to learn what the zoning is around a site or determine the size of an adjacent parcel
DC NEIGHBORHOOD
PROFILES 2012
2012 Neighborhood Profiles using the map layers function. The tool can be accessed from the WDCEP’s website,
Finding information on Washington’s neighborhoods is greatly www.wdcep.com.
simplified with the WDCEP’s Neighborhood Profiles book.
This publication provides snapshots of 37 DC neighborhoods.
Each profile contains a brief description of the neighborhood,
a local map, demographic information on area residents,
photos, and more. With a new layout and design, the 2012
20 MARKET TOOLS & RESOURCES | Washington, DC Economic Partnership WDCEP 2012 Annual Report 21

13. PROGRAMS
Annual Meeting & Development Showcase
Development Showcase, December 2012

14. ANNUAL MEETING & DEVELOPMENT
SHOWCASE (AMDS)
Since 2001, the WDCEP’s Annual Meeting & Development Showcase (AMDS) has
been the premier gathering of DC’s top business and community leaders to celebrate
the District’s vibrant economy. The half-day program began with the Development
Showcase, the largest event of its kind, featuring over 50 exhibitors representing
almost every major commercial, retail, and housing development in the District.
The Development Showcase was followed by the Annual Meeting, which attracted
almost 700 attendees, featuring DC’s top business leaders, entrepreneurs, real
estate professionals, and local government officials.
The WDCEP’s Annual Meeting featured a great lineup of speakers, including opening
remarks by Mayor Vincent C. Gray, remarks by Deputy Mayor Victor Hoskins, and the
keynote address provided by Former Mayor of Washington, DC, and current CEO
of Federal City Council, Anthony “Tony” Williams. Williams spoke about the use of
domestic funds to support infrastructure projects abroad and the need for DC to
utilize public-private partnerships to attract some of that investment to the city.
The United Negro College Fund (UNCF) won the first annual Michael V. Hodge
Revenue Bond Deal of the Year Award, which was presented by William Liggins,
Director of the DC Revenue Bond Program.
INTERNSHIP PROGRAM
The WDCEP understands the importance of mentorship and fellowship for the
District’s developing workforce. We offer internship opportunities for students
located in our city. Eight students interned in the WDCEP office this year, providing
research, business development, location mapping, event planning, and programming
support. We believe that the future of the District’s economic resurgence is impacted
by the experience and opportunities of its youth.
24 PROGRAMS | Washington, DC Economic Partnership WDCEP 2012 Annual Report 25

15. WDCEP
Staff | Board of Directors | Financials

16. STAFF
With a full-time staff of only eight people, Keith Sellars Chad Shuskey
the WDCEP relies on its board, sponsors
President & CEO Senior Vice President,
Research & Visual Communications
Natasha Olinger
and community partners to help fulfill Manager, Office Operations Tiffany Thacker
Director, Research & Communications
Daour Diawara
its mission. Manager, Business Development Emily Ades
Graphic Designer
Matthew Kruczlnicki
Research Analyst Rachel Plourde
Administrative Associate
BOARD MEMBERS (FY 2012)
Victor Hoskins | Co-Chair Michael Barnett Brett Greene Gregory O’Dell
Deputy Mayor Senior Vice President President and CEO President and CEO
Office of the Deputy Mayor for Chase Commercial Banking, American Management Corporation Events DC
Planning & Economic Development JPMorgan Chase Kimberly Henderson Harold B. Pettigrew, Jr.
Olivia Shay-Byrne | Co-Chair Steven C. Boyle Manager Director
Partner Managing Director Commercial and Institutional Department of Small & Local Business
Reed Smith, LLP Edens & Avant Programs, DC Sustainable Energy Development
Utility
Richard Lake | Vice Chair Jean-Luc Brami Marc Ratner
Managing Principal Vice President Albert “Butch” R. Hopkins Jr. Chief Executive Officer
Roadside Development Gelberg Signs (Michael Wallach) Streetsense
President & CEO
Mitch Weintraub | Secretary Donna M. Cooper Eric E. Richardson
Anacostia Economic Development
Partner Regional Vice President Agency Director
Corporation
Cordia Partners Pepco DC Office of Cable Television &
Ernest Drew Jarvis Telecommunications
Michael Stevens | Treasurer Grant M. Ehat
Senior Vice President
Executive Director Principal William P. White
First Potomac Realty Trust,
Capitol Riverfront BID JBG Rosenfeld Retail Commissioner
DC Building Industry Association Department of Insurance, Securities
Keith Sellars | President Jennifer Eugene
Norman Jemal & Banking
President & CEO Manager Specialty Sales
Vice President
Washington, DC Economic Partnership Washington Gas
Douglas Development Corporation
David Zipper | DMPED Representative Henry S. Fonvielle
Greg Leisch
Director of Business Development President
Founder & Chief Executive
& Strategy The Rappaport Companies
Delta Associates
Office of Planning & Economic Angela Franco
Development Nicholas A. Majett
President & CEO
Director
Neil Albert Greater Washington Hispanic Chamber
Department of Consumer &
Senior Policy Advisor of Commerce
Regulatory Affairs
Holland & Knight Darrin Glymph
Scott Nordheimer
Joseph Askew Partner
Senior Advisor
Vice President, Government Relations Orrick, Herrington, & Sutcliffe, LLP
Urban Atlantic
Verizon
28 Washington, DC Economic Partnership WDCEP 2012 Annual Report 29

17. FINANCIALS*
YEAR ENDED 09/30/11 (AUDITED)
Assets
Cash $260,764
Other Assets $172,166
Total Assets $432,930
Liabilities & Net Assets
Liabilities $129,087
Net Assets $102,209
Total Liabilities & Net Assets $432,930
Total Revenue $1,771,758
Total Expenses $2,254,342
Change in Net Assets ($482,584)
YEAR ENDED 09/30/12 (UNAUDITED)
Assets
Cash $525,461
Other Assets $104,157
Total Assets $629,618
Liabilities & Net Assets
Liabilities $272,464
Net Assets $357,154
Total Liabilities & Net Assets $629,618
Total Revenue $1,567,061
Total Expenses $1,455,291
Change in Net Assets $111,770
* Complete financial statements are available at the WDCEP.
30 Washington, DC Economic Partnership

18. We are a non-profit, public/private partnership whose mission is to
facilitate economic development through business retention and attraction
activities. Through our network of partners we promote, inform and sell
DC as a place for business. Entrepreneurs and artists, along with budding
technology gurus and non-profit visionaries, all come to us for guidance
and assistance in mapping out their strategies for success. Whether you
plan to start a District-based business, make your existing business more
competitive, wish to connect to development and retail opportunities, or
simply want to use our research to make better-informed decisions, think
of the WDCEP as your economic development resource.
1495 F Street, NW Washington, DC 20004 | 202.661.8670 | www.WDCEP.com