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Woo commerce fundamentals

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WordCamp Toronto 2017

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WooCommerce Fundamentals Jonathan Perlman @jpurpleman https://www.jpurpleman.ca
About me • Canadian, eh! Montreal, Quebec • Senior web developer at Dawson College • Teacher at Dawson College’s CTD ( non-credit ) • WordCamp speaker July 15, 2017 WPCampus 2017 | https://www.jpurpleman.ca
Agenda • What is E-Commerce? • E-Commerce platforms • WooCommerce and the extensions • Installation and setup 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
What is E-Commerce? 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
E-Commerce Solutions 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca WooCommerce 42% Shopify 6% Other 52%
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca My opinion and it depends!
WooComerce Pros • Easy to add-on if you're already using WordPress • Free plugins if you need basic store functionality • Yearly costs for advanced features and capabilities • Community supported • You own all of you're data 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
WooComerce Cons • Bigger learning curve and overhead if you're starting from scratch. • Community supported • SSL certificate setup • Take measures to secure your site 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Shopify Pros • Hosting and SSL certificate included • Includes marketing and promotion tools • Modern-looking, easy to use admin area • Customer support 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Shopify Cons • Pricing model for bigger stores with more requirements • Higher monthly costs • Your order and customer data is locked-in if you decide to leave 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Installing WooCommerce 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
https://docs.woocommerce.com/ 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Theme Selection - StoreFront 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Store Front Child Themes 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Adding Products 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Product Types • Simple • covers the vast majority of any products you may sell. • Grouped • a set of six drinking glasses. • Virtual • one that doesn’t require shipping • Downloadable • digital album, PDF magazine, or photo. • External or Affiliate • one that you list and describe on your website but is sold elsewhere. • Variable • a t-shirt available in different colors and/or sizes. 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Inventory 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Shipping 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Linked Products 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Attributes 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Advanced 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Product Page 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Selling Products 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Payment Gateway 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Taxes 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Shipping 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Managing Orders 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Reports 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Security and Hosting 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Security • SSL Certificate • https://letsencrypt.org/ • Use a reputable host • Keep everything updated • Never store credit cards 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Hosting 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
http://2016.wooconf.com/videos/ 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Final Thoughts 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Uniform and professional pictures 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Privacy Policy & Terms and Conditions 8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
Questions? Thank you! Jonathan Perlman @jpurpleman https://www.jpurpleman.ca

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