5. "If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it." -Edward Bernays
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12. Traffic Sources >Keywords Gives you specific data on each keyword. If a key phrase isn't performing like you thought, time to evaluate the page or ranking.
13. Traffic Sources Pro Tip Segment keywords to find weird problems. If Safari bounces 2x FF, time to look at the site in Safari.
14. Traffic Sources Pro Tip You can segment by location, OS, and almost any other conceivable metric. Consider location for local business, and landing page for most others. Compare Pgs/visit and bounce rate.
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17. Goals With goals come further segmentation. You can see performance, rather than metrics.
22. Goals What are people sharing most? Our aim is better button placement. Doesn't meet our litmus test of people going somewhere. While we could setup goals to fire on /share/twitter or /share/aim it would increase the pageviews of the site.
![Why Listen To Me? ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)