22. Direct contact with students in schools and universities allowing them to view products on show
23.
24. Make the PC World name more than just a Computer store but more of a one stop shop for all stationary
25. Competitive pricing. Make products very low in price to make students go home with the deal of their lives
26. Newsletter and loyalty points can all add to the package of making PC World the one stop shop for all computer related equipment.
Hinweis der Redaktion
Recognising students’ needsEveryone has needs; a problem to be solved. Consumers spend money to solve problems.In a survey of over 100 students product and price were the two key factors To target both these mindsets: further Segmentation – everybody’s different, especially studentsProduct orientated – aligns with PC Worlds current segment of “quality seekers”Price orientated – “deal driven”PC world need to target both segments to maximise performance in the market, not merely place all students under one banner Website: MacBook Pro – first launched in october 2008. not innovative. Save £100 on a Sony Netbook with a PC, - no student appealNo sign of iPadAdd-ons:Dell.com – most popular, 20% of our student survey.Customer always in controlPC World cannot adopt this style, however the cut-price add-on system would be lucrativeStudents (especially moving away) can buy everything they need in one place; spending more money, but also saving money.
Recognising students’ needsEveryone has needs; a problem to be solved. Consumers spend money to solve problems.In a survey of over 100 students product and price were the two key factors To target both these mindsets: further Segmentation – everybody’s different, especially studentsProduct orientated – aligns with PC Worlds current segment of “quality seekers”Price orientated – “deal driven”PC world need to target both segments to maximise performance in the market, not merely place all students under one banner Website: MacBook Pro – first launched in october 2008. not innovative. Save £100 on a Sony Netbook with a PC, - no student appealNo sign of iPadAdd-ons:Dell.com – most popular, 20% of our student survey.Customer always in controlPC World cannot adopt this style, however the cut-price add-on system would be lucrativeStudents (especially moving away) can buy everything they need in one place; spending more money, but also saving money.
Recognising students’ needsEveryone has needs; a problem to be solved. Consumers spend money to solve problems.In a survey of over 100 students product and price were the two key factors To target both these mindsets: further Segmentation – everybody’s different, especially studentsProduct orientated – aligns with PC Worlds current segment of “quality seekers”Price orientated – “deal driven”PC world need to target both segments to maximise performance in the market, not merely place all students under one banner Website: MacBook Pro – first launched in october 2008. not innovative. Save £100 on a Sony Netbook with a PC, - no student appealNo sign of iPadAdd-ons:Dell.com – most popular, 20% of our student survey.Customer always in controlPC World cannot adopt this style, however the cut-price add-on system would be lucrativeStudents (especially moving away) can buy everything they need in one place; spending more money, but also saving money.
![Product Mix ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)